King Fitted Sheet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
King Fitted Sheet sales on Amazon US totaled 140,400 units in July 2026 (▼ 8.3% vs. the prior month), generating an estimated $4,456,126 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 53.1% of revenue, while a typical listing is priced at $36.19. The keyword itself pulled 18,233 Amazon queries over the same period (▲ 11.6% MoM).
Zooming out to the 12-month window ending July 2026, the king fitted sheet Top 50 moved 1,488,550 units and $46,164,941 in cumulative sales — an average of 124,046 units and $3,847,078 per month. Monthly throughput topped out at 153,100 units in June 2026 and dipped to 75,800 in May 2026, leaving the latest reading 8.8% higher than August 2025.
King Fitted Sheet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
140.4K
▼ 8.3% MoM
Monthly Revenue 2026/07
$4.5M
▼ 14.0% MoM
Top 10 Market Share 2026/07
62.0%
King Fitted Sheet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold king fitted sheet listing on Amazon US in July 2026 is ASIN B0C1NQZDYH (Brand: BEDLORE), which sold 20,000 units at $28.04 apiece — equal to 14.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 87,000 units and $2,364,450 in July 2026 — 62.0% of unit volume and 53.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'King Fitted Sheet' on Amazon
July 2026
Is 62.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1NQZDYH
BEDLORE Waterproof Mattress Protector, King Size Mattress Pad | Deep Pockets Fit 6"-18" Mattresses, Soft Noiseless Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
20K
▲ 100.0%vs. prior month
$545.8K
latest month
12-month trend
B07H71SBC4
PlushDeluxe Bamboo Waterproof Mattress Protector, King Size, Ultra Soft | Breathable, Noiseless, Hypoallergenic, Washable, 76x80" Up to 18" Deep, Viscose Derived from Bamboo Mattress Cover, White
10K
▼ 50.0%vs. prior month
$389.6K
latest month
12-month trend
B01LWMWAXV
King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
10K
▲ 0.0%vs. prior month
$278.1K
latest month
12-month trend
B01MRL6HQW
Waterproof King Size Mattress Protector fits Upto 17" Deep Pocket | Utopia Bedding 200 GSM Soft & Breathable Mattress Cover, Dirt-Proof, Noiseless, Machine Washable Fitted Sheet Style, White
9K
▲ 28.6%vs. prior month
$161K
latest month
12-month trend
B01N537CYD
King Mattress Pad, Quilted Mattress Protector Topper fits 16" Deep Pocket | White, Soft Breathable Fitted Mattress Cover, Noiseless, Machine Washable for Home & Hotels by Utopia Bedding
9K
▲ 0.0%vs. prior month
$190.3K
latest month
12-month trend
B07RY59C3W
LANE LINEN Queen Sheets 100% Organic Cotton 4pc Percale Cooling - White | Queen Sheet Set, GOTS Certified Organic Cotton Percale - Crisp, Cool & Breathable, For Hot Sleepers, All-Season Comfort
8K
▼ 20.0%vs. prior month
$325.6K
latest month
12-month trend
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Best King Fitted Sheet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Utopia Bedding is the best-performing king fitted sheet brand in July 2026, moving 28,000 units across 4 ASINs for 32.2% of Top 10 volume. BEDLORE follows with 20,000 units (23.0%), ahead of CGK Unlimited on 17,000 units (19.5%).
With 6 brands splitting the Top 10 and 74.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.74 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Utopia Bedding
4 ASINs in Top 10
32.2%
Units
28K
Revenue
$490.5K
Avg. price
$18.74
B01MRL6HQW
$19.99·★4.5·105.8K revsWaterproof King Size Mattress Protector fits Upto 17" Deep Pocket | Utopia Bedding 200 GSM Soft & Breathable Mattress Cover, Dirt-Proof, Noiseless, Machine Washable Fitted Sheet Style, White
Units sold9KB01N537CYD
$23.99·★4.6·159.8K revsKing Mattress Pad, Quilted Mattress Protector Topper fits 16" Deep Pocket | White, Soft Breathable Fitted Mattress Cover, Noiseless, Machine Washable for Home & Hotels by Utopia Bedding
Units sold9KB01IE7P2VW
$11.99·★4.6·142.5K revsQueen Fitted Sheet, Ultra Soft Fits Up to 15 Inch Deep Pocket, Grey | Hotel Comfort, Cooling & Breathable Cotton like Polyester, Easy Fit, Wrinkle & Fade Resistant, Snug Fit, Easy Care, Oeko-Tex
Units sold7KB00NX0XMZY
$18.99·★4.6·44.4K revsKing Sheets Set, 4 Pieces 16" Deep Pocket Hotel Luxury Bed Sheets, Grey | Extra Soft Bedsheet Set, Comfy & Breathable Cooling Sheets, Wrinkle & Fade Resistant, Fitted Sheet, Flat Sheet, 2 Pillowcases
Units sold3K
BEDLORE
1 ASIN in Top 10
23.0%
Units
20K
Revenue
$545.8K
Avg. price
$28.04
B0C1NQZDYH
$28.04·★4.6·25.4K revsBEDLORE Waterproof Mattress Protector, King Size Mattress Pad | Deep Pockets Fit 6"-18" Mattresses, Soft Noiseless Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
Units sold20K
CGK Unlimited
2 ASINs in Top 10
19.5%
Units
17K
Revenue
$472.8K
Avg. price
$29.99
B01LWMWAXV
$29.99·★4.5·454K revsKing Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
Units sold10KB06X9M6CW7
$29.99·★4.5·454K revsKing Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Dark Grey | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
Units sold7K
Trending King Fitted Sheet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BC93XFCZ booked 4K units at $34.99, with ▲ 0.0% MoM change. On the growth side, B0C1NQZDYH leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BC93XFCZ
Love's cabin King Size Comforter Set Black, 7 Pieces King Bed in a Bag, All Season Bedding Sets with 1 Comforter, 1 Flat Sheet, 1 Fitted Sheet, 2 Pillowcase and 2 Pillow Sham
Price
$34.99
Rating
4.6
Reviews
10.2K
Latest month sales
B00NX0XMZY
King Sheets Set, 4 Pieces 16" Deep Pocket Hotel Luxury Bed Sheets, Grey | Extra Soft Bedsheet Set, Comfy & Breathable Cooling Sheets, Wrinkle & Fade Resistant, Fitted Sheet, Flat Sheet, 2 Pillowcases
Price
$18.99
Rating
4.6
Reviews
44.4K
Latest month sales
B0C1NQZDYH
BEDLORE Waterproof Mattress Protector, King Size Mattress Pad | Deep Pockets Fit 6"-18" Mattresses, Soft Noiseless Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
Unlock to view ASIN details and product titles
Price
$28.04
Rating
4.6
Reviews
25.4K
Latest month sales
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