Kindle Fire 11 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kindle Fire 11 sales on Amazon US totaled 102,300 units in July 2026 (▼ 29.0% vs. the prior month), generating an estimated $17,050,419 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.2% of unit volume and 75.0% of revenue, while a typical listing is priced at $146.20. The keyword itself pulled 13,871 Amazon queries over the same period (▼ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the kindle fire 11 Top 50 moved 1,247,450 units and $206,476,105 in cumulative sales — an average of 103,954 units and $17,206,342 per month. Monthly throughput topped out at 150,050 units in November 2025 and dipped to 76,650 in August 2025, leaving the latest reading 33.5% higher than August 2025.
Kindle Fire 11 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
102.3K
▼ 29.0% MoM
Monthly Revenue 2026/07
$17.1M
▼ 31.0% MoM
Top 10 Market Share 2026/07
77.2%
Kindle Fire 11 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kindle fire 11 listing on Amazon US in July 2026 is ASIN B0CFPJYX7P (Brand: Amazon), which sold 10,000 units at $199.99 apiece — equal to 9.8% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $12,779,850 in July 2026 — 77.2% of unit volume and 75.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kindle Fire 11' on Amazon
July 2026
Is 77.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFPJYX7P
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Black
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0CNV9F72P
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Black
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0CNVCQZG1
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BL6DCNGR
Amazon Fire HD 10 Kids Pro tablet (newest model) ages 6-12. Bright 10.1" HD screen, includes ad-free content, robust parental controls, 13-hr battery and slim case for older kids, 32 GB, Nebula
10K
▲ 400.0%vs. prior month
$1.7M
latest month
12-month trend
B0C8RR4WN3
Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Black
9K
▼ 10.0%vs. prior month
$1.8M
latest month
12-month trend
B0FVXMHHRP
Samsung Galaxy Tab A11+ 6GB RAM, 128GB Storage, Expandable Storage, Gray | Optimized Performance, Long Lasting Battery, Large Display, Dolby Atmos Speakers, AI Assist, Slim, Light, 2 Year Warranty
8K
▼ 20.0%vs. prior month
$2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kindle Fire 11 Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Amazon is the best-performing kindle fire 11 brand in July 2026, moving 71,000 units across 9 ASINs for 89.9% of Top 10 volume. Samsung follows with 8,000 units (10.1%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $171.66 to $249.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon
9 ASINs in Top 10
89.9%
Units
71K
Revenue
$10.8M
Avg. price
$171.66
B0CFPJYX7P
$199.99·★4.6·22.6K revsAmazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Black
Units sold10KB0CNV9F72P
$149.99·★4.5·20K revsAmazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Black
Units sold10KB0CNVCQZG1
$149.99·★4.5·20K revsAmazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha
Units sold10KB0BL6DCNGR
$134.99·★4.5·12.2K revsAmazon Fire HD 10 Kids Pro tablet (newest model) ages 6-12. Bright 10.1" HD screen, includes ad-free content, robust parental controls, 13-hr battery and slim case for older kids, 32 GB, Nebula
Units sold10KB0C8RR4WN3
$249.99·★4.6·12.7K revsAmazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Black
Units sold9KB0BL8WSCH3
$69.99·★4.3·19.9K revsAmazon Fire 7 Kids tablet (newest model) ages 3-7. Top-selling 7" kids tablet on Amazon. Includes ad-free and exclusive content, easy parental controls, 10-hr battery, 16 GB, Purple
Units sold6KB0CFPP8C33
$249.99·★4.6·12.7K revsAmazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Jade
Units sold6KB0CVDZ7WYW
$89.99·★4.5·10.4K revsAmazon Fire HD 8 tablet (newest model), 8” HD Display, 4GB memory, 64GB, responsive and vibrant, designed for portable entertainment, Black
Units sold5KB0CFPHPHYC
$249.99·★4.6·12.7K revsAmazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Raspberry
Units sold5K
Samsung
1 ASIN in Top 10
10.1%
Units
8K
Revenue
$2M
Avg. price
$249.99
B0FVXMHHRP
$249.99·★4.6·2.3K revsSamsung Galaxy Tab A11+ 6GB RAM, 128GB Storage, Expandable Storage, Gray | Optimized Performance, Long Lasting Battery, Large Display, Dolby Atmos Speakers, AI Assist, Slim, Light, 2 Year Warranty
Units sold8K
Trending Kindle Fire 11 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BL6DCNGR booked 10K units at $134.99, with ▲ 400.0% MoM change. On the growth side, B0H1W5JTTP leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B099Z8HLHT close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BL6DCNGR
Amazon Fire HD 10 Kids Pro tablet (newest model) ages 6-12. Bright 10.1" HD screen, includes ad-free content, robust parental controls, 13-hr battery and slim case for older kids, 32 GB, Nebula
Price
$134.99
Rating
4.5
Reviews
12.2K
Latest month sales
B0H1W5JTTP
TCL TAB 10 Gen 4 Android Tablet, 10.1" FHD Display, 4+128GB | Octa-core CPU, 6000mAh Battery, Android 15, Wi-Fi, Dual Speakers, Metal Body, Tablet for Students, Young Adults & Families
Price
$149.98
Rating
4.3
Reviews
281
Latest month sales
B099Z8HLHT
Amazon Fire HD 8 tablet, 8” HD Display, 32 GB, 30% faster processor, designed for portable entertainment, (2022 release), Black
Unlock to view ASIN details and product titles
Price
$99.99
Rating
4.4
Reviews
20K
Latest month sales
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