Kids Sun Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Sun Hat sales on Amazon US totaled 47,600 units in July 2026 (▼ 28.5% vs. the prior month), generating an estimated $593,581 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 58.6% of revenue, while a typical listing is priced at $11.87. The keyword itself pulled 16,341 Amazon queries over the same period (▼ 53.7% MoM).
Zooming out to the 12-month window ending July 2026, the kids sun hat Top 50 moved 287,350 units and $3,924,527 in cumulative sales — an average of 23,946 units and $327,044 per month. Monthly throughput topped out at 66,550 units in June 2026 and dipped to 6,550 in January 2026, leaving the latest reading 183.3% higher than August 2025.
Kids Sun Hat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.6K
▼ 28.5% MoM
Monthly Revenue 2026/07
$593.6K
▼ 31.0% MoM
Top 10 Market Share 2026/07
52.5%
Kids Sun Hat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids sun hat listing on Amazon US in July 2026 is ASIN B0BS8WT7HL (Brand: HONGTEYA), which sold 7,000 units at $11.99 apiece — equal to 14.7% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $347,850 in July 2026 — 52.5% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Sun Hat' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BS8WT7HL
HONGTEYA Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years
7K
▲ 0.0%vs. prior month
$75.5K
latest month
12-month trend
B0CSPH8HTS
FURTALK Baby Sun Hat Toddler Bucket Hat Beach Smile Face UPF 50+
4K
▼ 33.3%vs. prior month
$55.8K
latest month
12-month trend
B07958N8MB
Marvel Accessory Supply Spider-Man 3D Boy Hat
2K
▼ 33.3%vs. prior month
$43.8K
latest month
12-month trend
B079QKBS1M
FURTALK Womens Sun Straw Hat Wide Brim Floppy Summer Beach Hats for Women
2K
▼ 33.3%vs. prior month
$50K
latest month
12-month trend
B091PLRCQH
MaxNova Baby Sun Hat Smile Face UPF 50+ Toddler Bucket Hat for Boys Girls 0-7 Years
2K
▼ 33.3%vs. prior month
$28.2K
latest month
12-month trend
B0CPBK4JH8
FURTALK Baby Sun Hat Toddler Beach Hats with UPF 50+ Sun Protection Wide Brim Girls Bucket Hat
2K
▼ 50.0%vs. prior month
$21.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kids Sun Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FURTALK is the best-performing kids sun hat brand in July 2026, moving 11,000 units across 5 ASINs for 44.0% of Top 10 volume. HONGTEYA follows with 9,000 units (36.0%), ahead of Marvel on 2,000 units (8.0%).
With 5 brands splitting the Top 10 and 88.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.49 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FURTALK
5 ASINs in Top 10
44.0%
Units
11K
Revenue
$167.4K
Avg. price
$15.07
B0CSPH8HTS
$13.99·★4.8·1.5K revsFURTALK Baby Sun Hat Toddler Bucket Hat Beach Smile Face UPF 50+
Units sold4KB079QKBS1M
$23.39·★4.5·16.9K revsFURTALK Womens Sun Straw Hat Wide Brim Floppy Summer Beach Hats for Women
Units sold2KB0CPBK4JH8
$11.99·★4.8·1.2K revsFURTALK Baby Sun Hat Toddler Beach Hats with UPF 50+ Sun Protection Wide Brim Girls Bucket Hat
Units sold2KB0CSPM5DFQ
$13.99·★4.8·1.5K revsFURTALK Baby Sun Hat Toddler Bucket Hat Beach Smile Face UPF 50+
Units sold2KB0BQ66JFSM
$11.99·★4.7·1.3K revsFURTALK Baby Sun Hat with Neck Flap UPF 50+ Toddler Quick Dry Swim Hat
Units sold1K
HONGTEYA
2 ASINs in Top 10
36.0%
Units
9K
Revenue
$99.1K
Avg. price
$12.49
B0BS8WT7HL
$11.99·★4.7·3K revsHONGTEYA Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years
Units sold7KB0G247HV2J
$12.99·★4.7·3K revsHONGTEYA Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years
Units sold2K
Marvel
1 ASIN in Top 10
8.0%
Units
2K
Revenue
$43.8K
Avg. price
$19.99
B07958N8MB
$19.99·★4.8·3.9K revsMarvel Accessory Supply Spider-Man 3D Boy Hat
Units sold2K
Trending Kids Sun Hat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B1P2Y9YC leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0GG8V16MM close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B1P2Y9YC
icolor Kids Sun Hat UPF50+ Sun Protection Bucket Hat Toddler Summer Beach Play Hats with Neck Flap for Girl Boy Ages 3~10
Price
$7.73
Rating
4.7
Reviews
2K
Latest month sales
B0GG8V16MM
icolor Kids Sun Hat UPF50+ Sun Protection Bucket Hat Toddler Summer Beach Play Hats with Neck Flap for Girl Boy Ages 3~10
Price
$6.98
Rating
4.7
Reviews
2K
Latest month sales
B096YRNCXN
Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12
Unlock to view ASIN details and product titles
Price
$6.98
Rating
4.7
Reviews
717
Latest month sales
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