Kids Party Favors Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Party Favors sales on Amazon US totaled 451,000 units in July 2026 (▲ 1.8% vs. the prior month), generating an estimated $4,767,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 42.3% of revenue, while a typical listing is priced at $11.72. The keyword itself pulled 22,501 Amazon queries over the same period (▲ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the kids party favors Top 50 moved 5,342,200 units and $59,750,864 in cumulative sales — an average of 445,183 units and $4,979,239 per month. Monthly throughput topped out at 583,000 units in October 2025 and dipped to 287,600 in May 2026, leaving the latest reading 5.9% lower than August 2025.
Kids Party Favors Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
451K
▲ 1.8% MoM
Monthly Revenue 2026/07
$4.8M
▲ 1.3% MoM
Top 10 Market Share 2026/07
48.8%
Kids Party Favors Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids party favors listing on Amazon US in July 2026 is ASIN B00JM5GW10 (Brand: Play-Doh), which sold 50,000 units at $4.29 apiece — equal to 11.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $2,015,100 in July 2026 — 48.8% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Party Favors' on Amazon
July 2026
Is 48.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
50K
▲ 66.7%vs. prior month
$399.5K
latest month
12-month trend
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B06XGNL1RX
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
30K
▼ 25.0%vs. prior month
$116.1K
latest month
12-month trend
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B0CR6SG9NZ
Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kids Party Favors Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Play-Doh is the best-performing kids party favors brand in July 2026, moving 60,000 units across 2 ASINs for 27.3% of Top 10 volume. Mantyplay follows with 30,000 units (13.6%), ahead of Ring Pop on 30,000 units (13.6%).
Volume is spread across 9 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.54 to $10.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Play-Doh
2 ASINs in Top 10
27.3%
Units
60K
Revenue
$564.6K
Avg. price
$10.64
B00JM5GW10
$4.29·★4.7·69.1K revsPlay Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Units sold50KB087N9N6HH
$16.99·★4.9·17.4K revsPlay Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
Units sold10K
Mantyplay
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$261.9K
Avg. price
$8.99
B0DG2VRFV7
$8.99·★4.6·4.8K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
Ring Pop
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$116.1K
Avg. price
$8.54
B06XGNL1RX
$8.54·★4.8·88.7K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
Units sold30K
Trending Kids Party Favors Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G3P428LL booked 20K units at $15.99, with ▲ 233.3% MoM change. On the growth side, B0GBVG9JQV leads positive momentum with ▲ 500.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G3P428LL
160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
Price
$15.99
Rating
4.2
Reviews
1.4K
Latest month sales
B087N9N6HH
Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
Price
$16.99
Rating
4.9
Reviews
17.4K
Latest month sales
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.6
Reviews
256
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this kids party favors report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card