Kids Dirt Bike Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Dirt Bike sales on Amazon US totaled 4,750 units in July 2026 (▼ 22.1% vs. the prior month), generating an estimated $912,191 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.2% of unit volume and 75.9% of revenue, while a typical listing is priced at $300.29. The keyword itself pulled 18,544 Amazon queries over the same period (▼ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the kids dirt bike Top 50 moved 72,350 units and $11,603,727 in cumulative sales — an average of 6,029 units and $966,977 per month. Monthly throughput topped out at 15,400 units in December 2025 and dipped to 2,550 in May 2026, leaving the latest reading 1.0% lower than August 2025.
Kids Dirt Bike Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4.8K
▼ 22.1% MoM
Monthly Revenue 2026/07
$912.2K
▼ 8.9% MoM
Top 10 Market Share 2026/07
84.2%
Kids Dirt Bike Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids dirt bike listing on Amazon US in July 2026 is ASIN B09NLC5V3W (Brand: Supercross), which sold 1,000 units at $23.99 apiece — equal to 21.1% of every unit tracked in this report.
The Top 10 ASINs account for 4,000 units and $692,771 in July 2026 — 84.2% of unit volume and 75.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Dirt Bike' on Amazon
July 2026
Is 84.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09NLC5V3W
Supercross Authentic Die-Cast Motorcycles & Riders, 5-Pack | Includes 5 Bikes with Attached Pro Riders Like Ken Roczen, Metal Die-Cast Motors & Forks, Pretend Play Gifts for Kids Ages 3+
1K
▼ 50.0%vs. prior month
$22.4K
latest month
12-month trend
B0C6TBH38S
NewRay Toys Motorcycle 1:12 Scale Yamaha YZ450F Dirt Bike, 58313, Multicolor
1K
▲ 0.0%vs. prior month
$18.4K
latest month
12-month trend
B0D8437K18
Hiboy BK1 Kids Electric Balance Bike, Ages 3-5, 12-Inch Tires, UL 2272 | Two speed modes at 5.6 and 9 MPH, adjustable seat and up to 4.9-mile range
400
▼ 33.3%vs. prior month
$73K
latest month
12-month trend
B0FPQ9BBJ6
K1 Kids Electric Dirt Bike, 36V, 700W Peak Motor, 16 MPH | Electric motorcycle for kids ages 3-10, with up to 14-mile range and 3 speed modes
400
▲ 0.0%vs. prior month
$120K
latest month
12-month trend
B0BSP2864L
Razor MX125 Dirt Rocket Electric-Powered Bike with Authentic Motocross Geometry, Rear-Wheel Drive,100-watt, high-Torque, Chain-Driven Motor, for Kids 7+, Blue
300
▼ 40.0%vs. prior month
$69K
latest month
12-month trend
B000FK7C60
Razor MX650 Dirt Rocket Off-Road Motocross Bike – 36V Electric Ride-On, Up to 17 mph, Dual Suspension, Hand-Operated Dual Brakes, Twist Grip Throttle, Authentic Motocross Bike Geometry
300
▲ 0.0%vs. prior month
$197.5K
latest month
12-month trend
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Best Kids Dirt Bike Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Supercross is the best-performing kids dirt bike brand in July 2026, moving 1,000 units across 1 ASIN for 25.0% of Top 10 volume. NewRay follows with 1,000 units (25.0%), ahead of Razor on 800 units (20.0%).
With 5 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.45 to $409.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Supercross
1 ASIN in Top 10
25.0%
Units
1K
Revenue
$22.4K
Avg. price
$23.99
B09NLC5V3W
$23.99·★4.8·1.9K revsSupercross Authentic Die-Cast Motorcycles & Riders, 5-Pack | Includes 5 Bikes with Attached Pro Riders Like Ken Roczen, Metal Die-Cast Motors & Forks, Pretend Play Gifts for Kids Ages 3+
Units sold1K
NewRay
1 ASIN in Top 10
25.0%
Units
1K
Revenue
$18.4K
Avg. price
$17.45
B0C6TBH38S
$17.45·★4.4·599 revsNewRay Toys Motorcycle 1:12 Scale Yamaha YZ450F Dirt Bike, 58313, Multicolor
Units sold1K
Razor
3 ASINs in Top 10
20.0%
Units
800
Revenue
$326.1K
Avg. price
$409.00
B0BSP2864L
$229.99·★4.1·405 revsRazor MX125 Dirt Rocket Electric-Powered Bike with Authentic Motocross Geometry, Rear-Wheel Drive,100-watt, high-Torque, Chain-Driven Motor, for Kids 7+, Blue
Units sold300B000FK7C60
$699.00·★4.4·2.5K revsRazor MX650 Dirt Rocket Off-Road Motocross Bike – 36V Electric Ride-On, Up to 17 mph, Dual Suspension, Hand-Operated Dual Brakes, Twist Grip Throttle, Authentic Motocross Bike Geometry
Units sold300B0007MZV3C
$298.00·★4.5·7.5K revsDirt Rocket MX350 eBike | Electric Motorcycle | Iconic Wheeled Ride-On For Kids Age 8+ | High Torque, Rear Chain Drive | 350W/24V Motor | Up To 14 MPH, 30 Mins; 140 Lbs
Units sold200
Trending Kids Dirt Bike Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0H33S7KV3 booked 200 units at $299.99. On the growth side, B0H2PWRGNM leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H33S7KV3
K1 Kids Electric Dirt Bike, 36V, 700W, 16 MPH, 14-Mile, Ages 3-10 | Up to 14 miles, 3 speed modes, UL 2272 certified, 7-color breathing lights
Price
$299.99
Rating
3.4
Reviews
9
Latest month sales
B0H2PWRGNM
JOYSTROLL 12V Kids Motorcycle, 2x25W Ride on Motorbike | Equipped with Safety Training Wheels, Self-Control Throttle Grip, Music, Spring Suspension, Idea Present for Little Kids
Price
$129.97
Rating
3.6
Reviews
4
Latest month sales
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