Kids Crafts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Crafts sales on Amazon US totaled 453,000 units in July 2026 (▲ 1.1% vs. the prior month), generating an estimated $5,699,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 40.7% of revenue, while a typical listing is priced at $15.09. The keyword itself pulled 25,291 Amazon queries over the same period (▼ 10.8% MoM).
Zooming out to the 12-month window ending July 2026, the kids crafts Top 50 moved 5,204,450 units and $71,926,491 in cumulative sales — an average of 433,704 units and $5,993,874 per month. Monthly throughput topped out at 1,018,900 units in December 2025 and dipped to 185,850 in May 2026, leaving the latest reading 20.9% higher than August 2025.
Kids Crafts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
453K
▲ 1.1% MoM
Monthly Revenue 2026/07
$5.7M
▼ 5.3% MoM
Top 10 Market Share 2026/07
55.2%
Kids Crafts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids crafts listing on Amazon US in July 2026 is ASIN B003HGGPLW (Brand: Crayola), which sold 60,000 units at $7.96 apiece — equal to 13.2% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $2,318,300 in July 2026 — 55.2% of unit volume and 40.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Crafts' on Amazon
July 2026
Is 55.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B003HGGPLW
Crayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
60K
▲ 200.0%vs. prior month
$420K
latest month
12-month trend
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
50K
▲ 66.7%vs. prior month
$399.5K
latest month
12-month trend
B0G7NKPKCZ
ARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
30K
▼ 25.0%vs. prior month
$303.6K
latest month
12-month trend
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
30K
▲ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B00MJ8JSFE
Crayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
20K
▲ 0.0%vs. prior month
$238.2K
latest month
12-month trend
B089T7PX27
Crayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
20K
▲ 0.0%vs. prior month
$236.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kids Crafts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing kids crafts brand in July 2026, moving 100,000 units across 3 ASINs for 40.0% of Top 10 volume. ARTISTRO follows with 60,000 units (24.0%), ahead of Play-Doh on 50,000 units (20.0%).
With 7 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.29 to $10.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
3 ASINs in Top 10
40.0%
Units
100K
Revenue
$895K
Avg. price
$10.32
B003HGGPLW
$7.96·★4.8·20.4K revsCrayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
Units sold60KB00MJ8JSFE
$11.76·★4.8·9.6K revsCrayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
Units sold20KB089T7PX27
$11.24·★4.6·24.9K revsCrayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
Units sold20K
ARTISTRO
2 ASINs in Top 10
24.0%
Units
60K
Revenue
$603K
Avg. price
$9.97
B0G7NKPKCZ
$9.95·★4.4·5.5K revsARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
Units sold30KB0G7P9MMCP
$9.99·★4.4·14.6K revsARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Units sold30K
Play-Doh
1 ASIN in Top 10
20.0%
Units
50K
Revenue
$399.5K
Avg. price
$4.29
B00JM5GW10
$4.29·★4.7·69.1K revsPlay Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Units sold50K
Trending Kids Crafts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B003HGGPLW leads positive momentum with ▲ 200.0% MoM growth on 60K units, with B00JM5GW10 close behind at ▲ 66.7% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003HGGPLW
Crayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
Price
$7.96
Rating
4.8
Reviews
20.4K
Latest month sales
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Price
$4.29
Rating
4.7
Reviews
69.1K
Latest month sales
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
14.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this kids crafts report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card