Kickboard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Kickboard sales on Amazon US totaled 33,850 units in July 2026 (▼ 20.7% vs. the prior month), generating an estimated $1,231,148 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 79.6% of revenue, while a typical listing is priced at $21.75. The keyword itself pulled 21,500 Amazon queries over the same period (▼ 18.5% MoM).

Zooming out to the 12-month window ending July 2026, the kickboard Top 50 moved 178,400 units and $7,169,485 in cumulative sales — an average of 14,867 units and $597,457 per month. Monthly throughput topped out at 42,700 units in June 2026 and dipped to 6,650 in January 2026, leaving the latest reading 57.4% higher than August 2025.

178.4KTotal units sold · Last 12 months
$7.2MTotal revenue · Last 12 months
21.5K▼ 18.5% MoM
Monthly search volume
$21.75Avg. price · July 2026

Kickboard Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales21.5K
Revenue$861.5K

2025/09

Sales13K
Revenue$396.2K

2025/10

Sales6.9K
Revenue$219K

2025/11

Sales7.5K
Revenue$289.4K

2025/12

Sales6.8K
Revenue$287K

2026/01

Sales6.7K
Revenue$152.7K

2026/02

Sales7K
Revenue$186.4K

2026/03

Sales10.9K
Revenue$352.3K

2026/04

Sales11.9K
Revenue$369.5K

2026/05

Sales9.8K
Revenue$494.7K

2026/06

Sales42.7K
Revenue$2.3M
33.9K

2026/07

Sales33.9K
Revenue$1.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

33.9K

▼ 20.7% MoM

Monthly Revenue 2026/07

$1.2M

▼ 47.2% MoM

Top 10 Market Share 2026/07

59.1%

See the Top 10 ASINs driving 59.1% of sales

Kickboard Market Share & Sales Concentration on Amazon US — July 2026

The most-sold kickboard listing on Amazon US in July 2026 is ASIN B09V6S1BK7 (Brand: Sunlite Sports), which sold 5,000 units at $12.99 apiece — equal to 14.8% of every unit tracked in this report and 25% ahead of the No. 2 listing.

The Top 10 ASINs account for 20,000 units and $980,080 in July 2026 — 59.1% of unit volume and 79.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Kickboard' on Amazon

July 2026
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59.1% Volume Share 20K units sold
79.6% Revenue Share $980.1K estimated
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Top 5 Volume Share breakdown

B09V6S1BK7 14.8%
B0DMT133P2 11.8%
B07YLCFXNZ 11.8%
B09V6QQY38 3.0%
B00G04RY7M 3.0%
Others 55.7%
#1
Sunlite Sports Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

B09V6S1BK7

Sunlite Sports Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

$12.99· 4.6·3.2K reviews
Monthly Sales

5K

▼ 28.6%

vs. prior month

Revenue

$64.3K

latest month

Monthly Trend

12-month trend

#2
Niphean Inflatable Stand Up Paddle Board with SUP Accessories | 10’6’’ SUP, Anti-Slip EVA Deck, 450 lbs Capacity Inflatable Paddle Boards for Adults & Youth of All Skill Levels

B0DMT133P2

Niphean Inflatable Stand Up Paddle Board with SUP Accessories | 10’6’’ SUP, Anti-Slip EVA Deck, 450 lbs Capacity Inflatable Paddle Boards for Adults & Youth of All Skill Levels

$169.98· 4.5·3.1K reviews
Monthly Sales

4K

▼ 60.0%

vs. prior month

Revenue

$726.4K

latest month

Monthly Trend

12-month trend

#3
Aquapella Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

B07YLCFXNZ

Aquapella Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

$12.99· 4.6·14.3K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$52K

latest month

Monthly Trend

12-month trend

#4
Sunlite Sports Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

B09V6QQY38

Sunlite Sports Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

$12.99· 4.6·3.2K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$12.6K

latest month

Monthly Trend

12-month trend

#5
Arena Unisex Swim Kickboard for Adults, Swimming Training Aid Pool Exercise Equipment

B00G04RY7M

Arena Unisex Swim Kickboard for Adults, Swimming Training Aid Pool Exercise Equipment

$25.00· 4.6·5.1K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$25K

latest month

Monthly Trend

12-month trend

#6
Speedo Unisex-Adult Swim Training Pull Buoy

B0172GZVAS

Speedo Unisex-Adult Swim Training Pull Buoy

$18.65· 4.7·8.9K reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$15.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Kickboard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Sunlite Sports is the best-performing kickboard brand in July 2026, moving 6,000 units across 2 ASINs for 30.0% of Top 10 volume. niphean follows with 4,000 units (20.0%), ahead of Aquapella on 4,000 units (20.0%).

With 8 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $169.98, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

30.0%
20.0%
20.0%
30.0%
Sunlite Sports
niphean
Aquapella
Other brands
1

Sunlite Sports

2 ASINs in Top 10

30.0%

Units

6K

Revenue

$77K

Avg. price

$12.99

  • Sunlite Sports Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

    B09V6S1BK7

    $12.99·4.6·3.2K revs

    Sunlite Sports Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

    Units sold5K
  • Sunlite Sports Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

    B09V6QQY38

    $12.99·4.6·3.2K revs

    Sunlite Sports Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

    Units sold1K
2

niphean

1 ASIN in Top 10

20.0%

Units

4K

Revenue

$726.4K

Avg. price

$169.98

  • Niphean Inflatable Stand Up Paddle Board with SUP Accessories | 10’6’’ SUP, Anti-Slip EVA Deck, 450 lbs Capacity Inflatable Paddle Boards for Adults & Youth of All Skill Levels

    B0DMT133P2

    $169.98·4.5·3.1K revs

    Niphean Inflatable Stand Up Paddle Board with SUP Accessories | 10’6’’ SUP, Anti-Slip EVA Deck, 450 lbs Capacity Inflatable Paddle Boards for Adults & Youth of All Skill Levels

    Units sold4K
3

Aquapella

1 ASIN in Top 10

20.0%

Units

4K

Revenue

$52K

Avg. price

$12.99

  • Aquapella Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

    B07YLCFXNZ

    $12.99·4.6·14.3K revs

    Aquapella Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults

    Units sold4K

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