Keychain Charms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Keychain Charms sales on Amazon US totaled 86,700 units in July 2026 (▲ 8.1% vs. the prior month), generating an estimated $1,194,478 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 61.6% of revenue, while a typical listing is priced at $11.26. The keyword itself pulled 29,888 Amazon queries over the same period (▼ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the keychain charms Top 50 moved 869,950 units and $12,808,264 in cumulative sales — an average of 72,496 units and $1,067,355 per month. Monthly throughput topped out at 86,700 units in July 2026 and dipped to 49,100 in May 2026, leaving the latest reading 28.5% higher than August 2025.
Keychain Charms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
86.7K
▲ 8.1% MoM
Monthly Revenue 2026/07
$1.2M
▲ 7.1% MoM
Top 10 Market Share 2026/07
50.7%
Keychain Charms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold keychain charms listing on Amazon US in July 2026 is ASIN B0FKBDT8FR (Brand: KODAK), which sold 10,000 units at $34.99 apiece — equal to 11.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 44,000 units and $736,380 in July 2026 — 50.7% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Keychain Charms' on Amazon
July 2026
Is 50.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FKBDT8FR
KODAK CHARMERA Keychain Digital Camera Blind Box Single Box (1PC),Mini Camera,Digicam,Video Recording,Bag Charm,1.6 Megapixels,Micro SD Card Slot,for Beginners Teens and Adults
10K
▲ 11.1%vs. prior month
$349.9K
latest month
12-month trend
B0C13G834J
LEOBRO LEOBRO 60PCS Lobster Claw Clasps and Key Rings, 30PCS Keychains Clips and 30PCS Key Chain Ring, Keychain Making kit for Key Chain, Jewelry Making, Art Crafts, Silver
9K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
B0DT44TSM2
POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box
7K
▲ 0.0%vs. prior month
$190.9K
latest month
12-month trend
B0DJ2R7DJF
325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings | included Lobster Claw Clasp, Swivel Snap Hook, Jump rings & Extender Chain for Crafts, DIY Projects & Purse Making Supplies
4K
▲ 33.3%vs. prior month
$40K
latest month
12-month trend
B0DFWNWCQ6
Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
3K
▲ 50.0%vs. prior month
$21.2K
latest month
12-month trend
B0F5QJY53V
FIVEIZERO 100PCS Cute Slime Charms, Kawaii Flatback Resin Charms | 50+ Unique Designs, Glittery Finish, Easy to Glue, Lightweight and Durable, Perfect for DIY Decoration
3K
▲ 50.0%vs. prior month
$22.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Keychain Charms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KODAK is the best-performing keychain charms brand in July 2026, moving 10,000 units across 1 ASIN for 22.7% of Top 10 volume. LEOBRO follows with 9,000 units (20.5%), ahead of POP MART on 7,000 units (15.9%).
Volume is spread across 9 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KODAK
1 ASIN in Top 10
22.7%
Units
10K
Revenue
$349.9K
Avg. price
$34.99
B0FKBDT8FR
$34.99·★4.5·3.7K revsKODAK CHARMERA Keychain Digital Camera Blind Box Single Box (1PC),Mini Camera,Digicam,Video Recording,Bag Charm,1.6 Megapixels,Micro SD Card Slot,for Beginners Teens and Adults
Units sold10K
LEOBRO
1 ASIN in Top 10
20.5%
Units
9K
Revenue
$53.9K
Avg. price
$5.99
B0C13G834J
$5.99·★4.6·4.6K revsLEOBRO LEOBRO 60PCS Lobster Claw Clasps and Key Rings, 30PCS Keychains Clips and 30PCS Key Chain Ring, Keychain Making kit for Key Chain, Jewelry Making, Art Crafts, Silver
Units sold9K
POP MART
1 ASIN in Top 10
15.9%
Units
7K
Revenue
$190.9K
Avg. price
$26.99
B0DT44TSM2
$26.99·★4.7·3.6K revsPOP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box
Units sold7K
Trending Keychain Charms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DSZH4F34 booked 2K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0GY8554XY leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B0G493JL5S close behind at ▲ 350.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DSZH4F34
PAXCOO PAXCOO Keychain Making Kit, Keychain Craft Supplies Including Key Chain Hooks, Lobster Clasps, Key Rings and Jump Rings for Key Chain Making and Jewelry Making
Price
$9.99
Rating
4.7
Reviews
1.2K
Latest month sales
B0GY8554XY
100pcs 10mm Large Hole Beads Resin for Carabiner Bag Charm Keychain | Hole 4mm Round Transparent Beads for Keychains DIY Beaded Bag Charm Jewelry Making Mixed Multicolor
Price
$9.99
Rating
4.7
Reviews
34
Latest month sales
B0G493JL5S
20Pcs Colorful Paracord Keychains for Bag Charms, 5mm Diameter, About 9.5"/24cm Long Handmade Paracord Rope Key Chain Braided Cord for Purse Backpack Handbag Decoration Accessories
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.3
Reviews
18
Latest month sales
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