Kevins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kevins sales on Amazon US totaled 153,000 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $1,635,655 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.4% of unit volume and 50.5% of revenue, while a typical listing is priced at $13.68. The keyword itself pulled 21,922 Amazon queries over the same period (▼ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the kevins Top 50 moved 1,734,200 units and $18,116,321 in cumulative sales — an average of 144,517 units and $1,509,693 per month. Monthly throughput topped out at 172,700 units in June 2026 and dipped to 94,100 in May 2026, leaving the latest reading 13.9% higher than August 2025.
Kevins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
153K
▼ 11.4% MoM
Monthly Revenue 2026/07
$1.6M
▼ 14.8% MoM
Top 10 Market Share 2026/07
61.4%
Kevins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kevins listing on Amazon US in July 2026 is ASIN B006T88ZOK (Brand: Applegate Naturals), which sold 20,000 units at $12.33 apiece — equal to 13.1% of every unit tracked in this report.
The Top 10 ASINs account for 94,000 units and $825,920 in July 2026 — 61.4% of unit volume and 50.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kevins' on Amazon
July 2026
Is 61.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B006T88ZOK
APPLEGATE Family Size Chicken Nugget, 16 Ounce (Pack of 12) | No Antibiotics Ever, No Artificial Ingredients, Fully cooked and ready to heat, Convenient family favorite
20K
▲ 0.0%vs. prior month
$256K
latest month
12-month trend
B08TNSYH6M
Just Bare® Chicken Lightly Breaded Breast Bites| Fully Cooked | 16 G Protein Frozen | 1.50 LB, 24 Ounce
20K
▲ 0.0%vs. prior month
$215.6K
latest month
12-month trend
B0CJ43CJS2
Amylu Foods Sea Salt & Cracked Black Pepper Chicken Meatballs, Natural Ingredients, 16g of Protein, Chicken Raised with No Antibiotics, Fully Cooked, Dairy-Free, Gluten-Free, Pork-Free, No Nitrates or Nitrites, 10 oz
10K
▲ 0.0%vs. prior month
$64.9K
latest month
12-month trend
B00J4FRVYK
Healthy Choice Cafe Steamers Grilled Chicken Marinara With Parmesan, High Protein Frozen Meal for One, Ready in Minutes, 9.5 oz. Bowl | Frozen Meal Bowl; 20g protein & 4g fiber per serving; low calorie; low fat; perfect for a quick lunch or dinner meal for one
8K
▼ 11.1%vs. prior month
$22.4K
latest month
12-month trend
B01F6E8HO0
Healthy Choice Café Steamers Grilled Chicken Pesto With Vegetables Frozen Meal, 9.9 oz. | Frozen Meal Bowl; 20g protein & 3g fiber per serving; low calorie; low fat; perfect for a quick lunch or dinner meal for one
8K
▲ 14.3%vs. prior month
$22.5K
latest month
12-month trend
B08PCT41NY
Niman Ranch, Pork Pulled Smoked No Sauce, 12 Ounce
7K
▲ 16.7%vs. prior month
$66.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kevins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Just Bare is the best-performing kevins brand in July 2026, moving 30,000 units across 3 ASINs for 31.9% of Top 10 volume. Applegate Naturals follows with 20,000 units (21.3%), ahead of Healthy Choice on 16,000 units (17.0%).
With 7 brands splitting the Top 10 and 70.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.75 to $12.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Just Bare
3 ASINs in Top 10
31.9%
Units
30K
Revenue
$331K
Avg. price
$9.99
B08TNSYH6M
$9.99·★4.7·4.3K revsJust Bare® Chicken Lightly Breaded Breast Bites| Fully Cooked | 16 G Protein Frozen | 1.50 LB, 24 Ounce
Units sold20KB099P3JJV4
$9.99·★4.6·2.4K revsJust Bare Chicken Lightly Breaded Spicy Breast Fillets | Fully Cooked |22 G Protein | Frozen |1.50 LB
Units sold5KB099P44BQM
$9.99·★4.7·1.4K revsJust Bare® Chicken Lightly Breaded Spicy Breast Bites | Fully Cooked |16 G Protein | Frozen | 1.50 LB
Units sold5K
Applegate Naturals
1 ASIN in Top 10
21.3%
Units
20K
Revenue
$256K
Avg. price
$12.33
B006T88ZOK
$12.33·★4.5·5.6K revsAPPLEGATE Family Size Chicken Nugget, 16 Ounce (Pack of 12) | No Antibiotics Ever, No Artificial Ingredients, Fully cooked and ready to heat, Convenient family favorite
Units sold20K
Healthy Choice
2 ASINs in Top 10
17.0%
Units
16K
Revenue
$44.9K
Avg. price
$2.75
B00J4FRVYK
$2.84·★4.6·5.1K revsHealthy Choice Cafe Steamers Grilled Chicken Marinara With Parmesan, High Protein Frozen Meal for One, Ready in Minutes, 9.5 oz. Bowl | Frozen Meal Bowl; 20g protein & 4g fiber per serving; low calorie; low fat; perfect for a quick lunch or dinner meal for one
Units sold8KB01F6E8HO0
$2.65·★4.6·3K revsHealthy Choice Café Steamers Grilled Chicken Pesto With Vegetables Frozen Meal, 9.9 oz. | Frozen Meal Bowl; 20g protein & 3g fiber per serving; low calorie; low fat; perfect for a quick lunch or dinner meal for one
Units sold8K
Trending Kevins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B099P3JJV4 booked 5K units at $9.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B099P3JJV4
Just Bare Chicken Lightly Breaded Spicy Breast Fillets | Fully Cooked |22 G Protein | Frozen |1.50 LB
Price
$9.99
Rating
4.6
Reviews
2.4K
Latest month sales
B099P44BQM
Just Bare® Chicken Lightly Breaded Spicy Breast Bites | Fully Cooked |16 G Protein | Frozen | 1.50 LB
Price
$9.99
Rating
4.7
Reviews
1.4K
Latest month sales
B08VZBTG5G
Amazon Brand, Aplenty Mandarin Orange Chicken, 22 Oz (Frozen)
Unlock to view ASIN details and product titles
Price
$7.69
Rating
4.5
Reviews
2.1K
Latest month sales
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