Kevin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kevin sales on Amazon US totaled 42,700 units in July 2026 (▼ 36.1% vs. the prior month), generating an estimated $919,608 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.6% of unit volume and 62.8% of revenue, while a typical listing is priced at $17.05. The keyword itself pulled 20,424 Amazon queries over the same period (▼ 17.4% MoM).
Zooming out to the 12-month window ending July 2026, the kevin Top 50 moved 474,650 units and $10,123,667 in cumulative sales — an average of 39,554 units and $843,639 per month. Monthly throughput topped out at 66,800 units in June 2026 and dipped to 22,850 in May 2026, leaving the latest reading 0.8% lower than August 2025.
Kevin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.7K
▼ 36.1% MoM
Monthly Revenue 2026/07
$919.6K
▼ 33.1% MoM
Top 10 Market Share 2026/07
65.6%
Kevin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kevin listing on Amazon US in July 2026 is ASIN B011SFW486 (Brand: KEVIN.MURPHY), which sold 5,000 units at $35.00 apiece — equal to 11.7% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $577,930 in July 2026 — 65.6% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kevin' on Amazon
July 2026
Is 65.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B011SFW486
KEVIN.MURPHY FREE.HOLD Hair Styling Paste, Medium Hold, 3.5 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
5K
▼ 28.6%vs. prior month
$174.5K
latest month
12-month trend
B082VWHV2G
Kevin's Natural Foods Thai Coconut Chicken Breast, 16 OZ
4K
▼ 50.0%vs. prior month
$41.6K
latest month
12-month trend
B083VKRV94
Kevin’s Natural Foods, Korean BBQ-Style Chicken Entree, 16 Ounces
3K
▼ 57.1%vs. prior month
$30.6K
latest month
12-month trend
B08CBY1M9Q
Kevin's Natural Foods, Chicken Breast Sous Vide Roasted Garlic, 16 Ounce
3K
▼ 40.0%vs. prior month
$30.6K
latest month
12-month trend
B003BX65A2
KEVIN.MURPHY HYDRATE-ME.WASH Hydrating Hair Shampoo, 8.4 fl oz | For Natural and Coloured Hair, Ideal for Dull, Parched and Dry Hair, Deeply Nourishing and Hydrating Formula
3K
▼ 40.0%vs. prior month
$111K
latest month
12-month trend
B0CQ6K9CNG
Kevin's Natural Foods, Chicken Orange Sous Vide, 16 Ounce
3K
▼ 50.0%vs. prior month
$31.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kevin Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Kevin's Natural Foods is the best-performing kevin brand in July 2026, moving 15,000 units across 5 ASINs for 53.6% of Top 10 volume. KEVIN.MURPHY follows with 13,000 units (46.4%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $31.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kevin's Natural Foods
5 ASINs in Top 10
53.6%
Units
15K
Revenue
$155.8K
Avg. price
$11.99
B082VWHV2G
$11.99·★4.5·2.2K revsKevin's Natural Foods Thai Coconut Chicken Breast, 16 OZ
Units sold4KB083VKRV94
$11.99·★4.1·1.5K revsKevin’s Natural Foods, Korean BBQ-Style Chicken Entree, 16 Ounces
Units sold3KB08CBY1M9Q
$11.99·★4.2·1.2K revsKevin's Natural Foods, Chicken Breast Sous Vide Roasted Garlic, 16 Ounce
Units sold3KB0CQ6K9CNG
$11.99·★3.9·256 revsKevin's Natural Foods, Chicken Orange Sous Vide, 16 Ounce
Units sold3KB0GMYB3SK7
$11.99·★3.1·13 revsKevin's Natural Foods Butter Chicken, 16 OZ
Units sold2K
KEVIN.MURPHY
5 ASINs in Top 10
46.4%
Units
13K
Revenue
$422.1K
Avg. price
$31.21
B011SFW486
$35.00·★4.5·2.8K revsKEVIN.MURPHY FREE.HOLD Hair Styling Paste, Medium Hold, 3.5 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
Units sold5KB003BX65A2
$37.00·★4.6·1.3K revsKEVIN.MURPHY HYDRATE-ME.WASH Hydrating Hair Shampoo, 8.4 fl oz | For Natural and Coloured Hair, Ideal for Dull, Parched and Dry Hair, Deeply Nourishing and Hydrating Formula
Units sold3KB003BWVELI
$35.04·★4.5·1.4K revsKEVIN.MURPHY HYDRATE-ME.RINSE Moisturising Conditioner, 8.4 fl oz | Moisturising Conditioner for Normal and Dry Hair, Antioxidant Blend and Kakadu Plum, Colour-Safe Hair Repair
Units sold2KB079LC5BC3
$14.00·★4.5·2.8K revsKEVIN.MURPHY FREE.HOLD Hair Styling Paste, Medium Hold, 1.1 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
Units sold2KB00HZSJZ9M
$34.99·★4.3·2.3K revsKEVIN.MURPHY ROUGH.RIDER Mouldable Styling Clay, All Hair Types | For Hair Strengthening, Suitable for All Hair Types, Sulphate-Free Hair Care, Mouldable Styling Clay Formula
Units sold1K
Trending Kevin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079LC5BC3 booked 2K units at $14.00, with ▲ 100.0% MoM change. On the growth side, B0844WVS7Q leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B0B7R4HLX5 close behind at ▲ 33.3% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079LC5BC3
KEVIN.MURPHY FREE.HOLD Hair Styling Paste, Medium Hold, 1.1 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
Price
$14.00
Rating
4.5
Reviews
2.8K
Latest month sales
B0844WVS7Q
Kevin's Natural Foods Teriyaki Simmer Sauce, 3 Pack | Paleo Stir-Fry Sauce, Gluten Free, No Preservatives, Non-GMO
Price
$15.00
Rating
4.5
Reviews
367
Latest month sales
B0B7R4HLX5
Kevin's Natural Foods Mongolian Beef, 16 Ounce
Unlock to view ASIN details and product titles
Price
$16.49
Rating
4.0
Reviews
111
Latest month sales
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