Keurig Filter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Keurig Filter sales on Amazon US totaled 124,600 units in July 2026 (▲ 1.7% vs. the prior month), generating an estimated $1,472,527 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 55.4% of revenue, while a typical listing is priced at $12.30. The keyword itself pulled 19,756 Amazon queries over the same period (▼ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the keurig filter Top 50 moved 1,616,300 units and $19,750,781 in cumulative sales — an average of 134,692 units and $1,645,898 per month. Monthly throughput topped out at 166,800 units in October 2025 and dipped to 70,800 in May 2026, leaving the latest reading 8.6% lower than August 2025.
Keurig Filter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
124.6K
▲ 1.7% MoM
Monthly Revenue 2026/07
$1.5M
▲ 1.4% MoM
Top 10 Market Share 2026/07
54.6%
Keurig Filter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold keurig filter listing on Amazon US in July 2026 is ASIN B07V3946XL (Brand: Keurig), which sold 10,000 units at $13.36 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 68,000 units and $815,710 in July 2026 — 54.6% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Keurig Filter' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07V3946XL
Keurig 3-Month Brewer Maintenance Kit Includes Descaling Solution, Water Filter Cartridges & Rinse Pods, Compatible Classic/1.0 & 2.0 K-Cup Coffee Makers, 7 Count
10K
▲ 0.0%vs. prior month
$134.1K
latest month
12-month trend
B09F8J3932
Noalto Reusable K Cups and Coffee Pods,Universal stainless steel k Cups for Keurig 2.0 and 1.0 Coffee Makers machine(2pack)
10K
▲ 0.0%vs. prior month
$117.2K
latest month
12-month trend
B07SMMH8G7
Perfect Pod Café Save Reusable Coffee Pod Filter Cups, 4 Pack | Refillable Capsules, Built-In Mesh Strainers, 100% BPA Free, Compatible with Keurig K-Cup and Select Single-Serve Brewers
9K
▲ 0.0%vs. prior month
$80.4K
latest month
12-month trend
B08DBMRW2H
Keurig Filter Replacement by Pureline, 12 Pack Charcoal Water Filter | Replacement for Keurig Water Filter Cartridges - Fits Keurig 2.0 and 1.0 Classic Coffee Makers, NSF Certified (2 Year Supply)
9K
▲ 28.6%vs. prior month
$125.5K
latest month
12-month trend
B01N3QADS5
Keurig Filter Replacement - 12 Water Filters for Keurig K-Mini, K-Supreme, K-Slim, K-Express, K-Classic, K-Duo, K-Duo Hot & Iced, K-Elite, K-Select, K-Cafe, K-Compact, 2.0 and 1.0 Brewers
7K
▲ 16.7%vs. prior month
$69.7K
latest month
12-month trend
B08DBVYJPZ
Cuisinart® Coffee Filter Replacement by Pureline, 12 Pack Charcoal Filters | Cuisinart® Coffee Maker Water Filter, Premium Filters for all Cusinart Coffee Machines - NSF Certified (2 Year Supply)
5K
▲ 25.0%vs. prior month
$64K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Keurig Filter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PURELINE is the best-performing keurig filter brand in July 2026, moving 14,000 units across 2 ASINs for 20.6% of Top 10 volume. Keurig follows with 10,000 units (14.7%), ahead of NOALTO on 10,000 units (14.7%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.36 to $13.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PURELINE
2 ASINs in Top 10
20.6%
Units
14K
Revenue
$189.6K
Avg. price
$13.46
B08DBMRW2H
$13.95·★4.8·23K revsKeurig Filter Replacement by Pureline, 12 Pack Charcoal Water Filter | Replacement for Keurig Water Filter Cartridges - Fits Keurig 2.0 and 1.0 Classic Coffee Makers, NSF Certified (2 Year Supply)
Units sold9KB08DBVYJPZ
$12.98·★4.8·13.6K revsCuisinart® Coffee Filter Replacement by Pureline, 12 Pack Charcoal Filters | Cuisinart® Coffee Maker Water Filter, Premium Filters for all Cusinart Coffee Machines - NSF Certified (2 Year Supply)
Units sold5K
Keurig
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$134.1K
Avg. price
$13.36
B07V3946XL
$13.36·★4.5·38.4K revsKeurig 3-Month Brewer Maintenance Kit Includes Descaling Solution, Water Filter Cartridges & Rinse Pods, Compatible Classic/1.0 & 2.0 K-Cup Coffee Makers, 7 Count
Units sold10K
NOALTO
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$117.2K
Avg. price
$13.89
B09F8J3932
$13.89·★4.5·21.3K revsNoalto Reusable K Cups and Coffee Pods,Universal stainless steel k Cups for Keurig 2.0 and 1.0 Coffee Makers machine(2pack)
Units sold10K
Trending Keurig Filter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08DBVYJPZ booked 5K units at $12.98, with ▲ 25.0% MoM change. On the growth side, B0F9W31P3V leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08DBVYJPZ
Cuisinart® Coffee Filter Replacement by Pureline, 12 Pack Charcoal Filters | Cuisinart® Coffee Maker Water Filter, Premium Filters for all Cusinart Coffee Machines - NSF Certified (2 Year Supply)
Price
$12.98
Rating
4.8
Reviews
13.6K
Latest month sales
B0DJNT4HY3
Fanativita Reusable K Cup Coffee Filters for Keurig, 2 Pack | Fits Keurig K-Elite, K-Classic, K-Compact, K-Latte, K-Duo, All 2.0 & 1.0 Brewers, BPA-Free, Brew Your Favorite Ground Coffee
Price
$6.98
Rating
4.3
Reviews
4.1K
Latest month sales
B0F9W31P3V
Reusable K Cups for Keurig: Full Stainless Steel Refillable K Cups, Reusable Coffee Filter for Keurig 1.0 Coffee Machines - Eco-Friendly, Easy to Fill and Clean, Lid-Body Tight Seal, Stratum Flow Tech
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.4
Reviews
287
Latest month sales
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