Kettlebell Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kettlebell Set sales on Amazon US totaled 36,350 units in July 2026 (▼ 20.6% vs. the prior month), generating an estimated $2,374,401 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 62.6% of revenue, while a typical listing is priced at $64.04. The keyword itself pulled 19,379 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the kettlebell set Top 50 moved 452,700 units and $31,646,445 in cumulative sales — an average of 37,725 units and $2,637,204 per month. Monthly throughput topped out at 55,450 units in December 2025 and dipped to 18,050 in May 2026, leaving the latest reading 15.0% higher than August 2025.
Kettlebell Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
36.4K
▼ 20.6% MoM
Monthly Revenue 2026/07
$2.4M
▼ 32.1% MoM
Top 10 Market Share 2026/07
57.8%
Kettlebell Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kettlebell set listing on Amazon US in July 2026 is ASIN B0731DWW5K (Brand: Amazon Basics), which sold 4,000 units at $40.79 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 21,000 units and $1,487,320 in July 2026 — 57.8% of unit volume and 62.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kettlebell Set' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0731DWW5K
Amazon Basics Cast Iron Kettlebell for Strength Training, Textured Wide Handle, Black
4K
▼ 33.3%vs. prior month
$136.9K
latest month
12-month trend
B0DB1FDJ9C
Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women
4K
▲ 0.0%vs. prior month
$298.9K
latest month
12-month trend
B0731FCS7T
Amazon Basics Cast Iron Kettlebell for Strength Training, Textured Wide Handle, Black
4K
▼ 20.0%vs. prior month
$186.5K
latest month
12-month trend
B09NLF2J4P
CAP Rubber Coated Dumbbell Weight Set with Vertical Rack | 100 lb, 150 lb, and 210 lb Options
2K
▼ 71.4%vs. prior month
$380K
latest month
12-month trend
B09WZN4FD2
KETTLE GRYP Dumbbell to Kettlebell Grip Converter Handle Made in USA, Black | Shark Tank Featured, the Original Adapter Attachment for Strength Training, Patented Design Securely Holds Weights up to 55lb
2K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0731FZN5M
Amazon Basics Cast Iron Kettlebell for Strength Training, Textured Wide Handle, Black
1K
▲ 0.0%vs. prior month
$79K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kettlebell Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing kettlebell set brand in July 2026, moving 11,000 units across 5 ASINs for 52.4% of Top 10 volume. FITPLAM follows with 4,000 units (19.0%), ahead of CAP on 2,000 units (9.5%).
With 6 brands splitting the Top 10 and 81.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $51.95 to $159.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
5 ASINs in Top 10
52.4%
Units
11K
Revenue
$502.7K
Avg. price
$51.95
B0731DWW5K
$40.79·★4.8·28.2K revsAmazon Basics Cast Iron Kettlebell for Strength Training, Textured Wide Handle, Black
Units sold4KB0731FCS7T
$45.59·★4.8·28.2K revsAmazon Basics Cast Iron Kettlebell for Strength Training, Textured Wide Handle, Black
Units sold4KB0731FZN5M
$78.97·★4.8·28.2K revsAmazon Basics Cast Iron Kettlebell for Strength Training, Textured Wide Handle, Black
Units sold1KB071WSFSGC
$49.49·★4.6·10.1K revsAmazon Basics Adjustable Dumbbell Hand Weight Set with Storage Case, Portable, Secure, 38 Pounds, Black
Units sold1KB07F229ZD2
$44.92·★4.6·569 revsAmazon Basics Vinyl Kettlebell for Strength Training and Workout, 35 Pounds, Textured Handle, Red
Units sold1K
FITPLAM
1 ASIN in Top 10
19.0%
Units
4K
Revenue
$298.9K
Avg. price
$67.99
B0DB1FDJ9C
$67.99·★4.2·1.3K revsAdjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women
Units sold4K
CAP
1 ASIN in Top 10
9.5%
Units
2K
Revenue
$380K
Avg. price
$159.99
B09NLF2J4P
$159.99·★4.4·6.5K revsCAP Rubber Coated Dumbbell Weight Set with Vertical Rack | 100 lb, 150 lb, and 210 lb Options
Units sold2K
Trending Kettlebell Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07F229ZD2 booked 1K units at $44.92, with ▲ 150.0% MoM change. On the growth side, B078SPC2VY leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0BP18KRM6 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07F229ZD2
Amazon Basics Vinyl Kettlebell for Strength Training and Workout, 35 Pounds, Textured Handle, Red
Price
$44.92
Rating
4.6
Reviews
569
Latest month sales
B078SPC2VY
CAP Barbell Cast Iron Kettlebell - Singles and Sets, Multiple Weight Choices
Price
$193.99
Rating
4.6
Reviews
2.7K
Latest month sales
B0BP18KRM6
Yes4All Kettlebell Sets - Adjustable Kettlebell Set for Strength Training - Kettlebells Adjustable Weight for Versatile Workouts
Unlock to view ASIN details and product titles
Price
$27.97
Rating
4.6
Reviews
763
Latest month sales
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