Kershaw Bel Air Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kershaw Bel Air sales on Amazon US totaled 16,250 units in July 2026 (▼ 28.6% vs. the prior month), generating an estimated $590,667 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.4% of unit volume and 50.3% of revenue, while a typical listing is priced at $45.29. The keyword itself pulled 11,179 Amazon queries over the same period (▼ 17.1% MoM).
Zooming out to the 12-month window ending July 2026, the kershaw bel air Top 50 moved 267,900 units and $9,593,013 in cumulative sales — an average of 22,325 units and $799,418 per month. Monthly throughput topped out at 54,550 units in December 2025 and dipped to 9,000 in May 2026, leaving the latest reading 21.1% lower than August 2025.
Kershaw Bel Air Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.3K
▼ 28.6% MoM
Monthly Revenue 2026/07
$590.7K
▼ 24.6% MoM
Top 10 Market Share 2026/07
63.4%
Kershaw Bel Air Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kershaw bel air listing on Amazon US in July 2026 is ASIN B0BF8FPH5L (Brand: CIVIVI), which sold 3,000 units at $29.74 apiece — equal to 18.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,300 units and $297,117 in July 2026 — 63.4% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kershaw Bel Air' on Amazon
July 2026
Is 63.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BF8FPH5L
CIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
3K
▼ 40.0%vs. prior month
$89.2K
latest month
12-month trend
B09T8YPT1X
Kershaw Appa Pocket Knife, All-Black, 2.75 Inch Reverse Tanto Blade | EDC with Assisted Opening, Reversible Pocketclip, Everyday Carry for Men and Women
2K
▼ 50.0%vs. prior month
$32.7K
latest month
12-month trend
B0057R8SSM
Kershaw Clash Pocket Knife, Black | 3.1 Inch Steel Drop Point Partially Serrated Blade, Assisted Opening, Reversible Clip, For Men and Women
1K
▲ 0.0%vs. prior month
$32.9K
latest month
12-month trend
B07VHN6FZH
Kershaw Misdirect Pocket Knife
1K
▲ 0.0%vs. prior month
$23.9K
latest month
12-month trend
B0BF8N995B
CIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, Black | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-2
700
▼ 12.5%vs. prior month
$20.8K
latest month
12-month trend
B0GCZRMTKD
REMETTE RT-CAMEL Folding Pocket Knife, 3.1" D2 Steel Blade, G10 Handle | Button Liner Lock, Smooth Flipper Action, Reversible Deep-Carry Clip, Ergonomic Grip, EDC for Camping & Hiking
700
▲ 250.0%vs. prior month
$26.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kershaw Bel Air Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kershaw is the best-performing kershaw bel air brand in July 2026, moving 5,000 units across 5 ASINs for 48.5% of Top 10 volume. CIVIVI follows with 4,200 units (40.8%), ahead of REMETTE on 700 units (6.8%).
With 4 brands splitting the Top 10 and 96.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $30.41 to $37.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kershaw
5 ASINs in Top 10
48.5%
Units
5K
Revenue
$125.6K
Avg. price
$30.41
B09T8YPT1X
$16.20·★4.6·3.5K revsKershaw Appa Pocket Knife, All-Black, 2.75 Inch Reverse Tanto Blade | EDC with Assisted Opening, Reversible Pocketclip, Everyday Carry for Men and Women
Units sold2KB0057R8SSM
$28.99·★4.8·7.9K revsKershaw Clash Pocket Knife, Black | 3.1 Inch Steel Drop Point Partially Serrated Blade, Assisted Opening, Reversible Clip, For Men and Women
Units sold1KB07VHN6FZH
$26.20·★4.6·2.8K revsKershaw Misdirect Pocket Knife
Units sold1KB0C67P2Q3W
$21.61·★4.5·529 revsKershaw Misdirect Pocket Knife
Units sold600B0BTB213Q6
$59.07·★4.6·1.3K revsKershaw Iridium Reverse Tanto Folding Pocket Knife, Sleek 3.4 inch D2 Steel Blade, DuraLock Locking Mechanism, Aluminum Handle, Designed in the USA
Units sold400
CIVIVI
3 ASINs in Top 10
40.8%
Units
4.2K
Revenue
$131.3K
Avg. price
$34.00
B0BF8FPH5L
$29.74·★4.6·6K revsCIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
Units sold3KB0BF8N995B
$29.75·★4.6·2.8K revsCIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, Black | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-2
Units sold700B08PF6NHLJ
$42.50·★4.7·2.8K revsCIVIVI Praxis Folding Pocket Knife for EDC, 3.75" Blade G10 Handle C803F | Large Flipper Knife, Smooth Action, Comfortable Grip, Liner Lock, Deep Carry Reversible Clip, 9Cr18MoV Steel
Units sold500
REMETTE
1 ASIN in Top 10
6.8%
Units
700
Revenue
$26.3K
Avg. price
$37.75
B0GCZRMTKD
$37.75·★4.8·231 revsREMETTE RT-CAMEL Folding Pocket Knife, 3.1" D2 Steel Blade, G10 Handle | Button Liner Lock, Smooth Flipper Action, Reversible Deep-Carry Clip, Ergonomic Grip, EDC for Camping & Hiking
Units sold700
Trending Kershaw Bel Air Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GCZRMTKD booked 700 units at $37.75, with ▲ 250.0% MoM change. On the growth side, B0BTNWF7VX leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GCZRMTKD
REMETTE RT-CAMEL Folding Pocket Knife, 3.1" D2 Steel Blade, G10 Handle | Button Liner Lock, Smooth Flipper Action, Reversible Deep-Carry Clip, Ergonomic Grip, EDC for Camping & Hiking
Price
$37.75
Rating
4.8
Reviews
231
Latest month sales
B0BTB213Q6
Kershaw Iridium Reverse Tanto Folding Pocket Knife, Sleek 3.4 inch D2 Steel Blade, DuraLock Locking Mechanism, Aluminum Handle, Designed in the USA
Price
$59.07
Rating
4.6
Reviews
1.3K
Latest month sales
B0BTNWF7VX
Kershaw Conduit Pocket Knife
Unlock to view ASIN details and product titles
Price
$31.37
Rating
4.6
Reviews
370
Latest month sales
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