Kershaw Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kershaw sales on Amazon US totaled 16,650 units in July 2026 (▼ 28.2% vs. the prior month), generating an estimated $530,486 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 53.1% of revenue, while a typical listing is priced at $37.93. The keyword itself pulled 14,209 Amazon queries over the same period (▼ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the kershaw Top 50 moved 262,400 units and $8,537,148 in cumulative sales — an average of 21,867 units and $711,429 per month. Monthly throughput topped out at 50,900 units in December 2025 and dipped to 9,100 in May 2026, leaving the latest reading 14.2% lower than August 2025.
Kershaw Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.6K
▼ 28.2% MoM
Monthly Revenue 2026/07
$530.5K
▼ 25.6% MoM
Top 10 Market Share 2026/07
64.3%
Kershaw Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kershaw listing on Amazon US in July 2026 is ASIN B0BF8FPH5L (Brand: CIVIVI), which sold 3,000 units at $29.74 apiece — equal to 18.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,700 units and $281,480 in July 2026 — 64.3% of unit volume and 53.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kershaw' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BF8FPH5L
CIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
3K
▼ 40.0%vs. prior month
$89.2K
latest month
12-month trend
B09T8YPT1X
Kershaw Appa Pocket Knife, All-Black, 2.75 Inch Reverse Tanto Blade | EDC with Assisted Opening, Reversible Pocketclip, Everyday Carry for Men and Women
2K
▼ 50.0%vs. prior month
$32.7K
latest month
12-month trend
B0057R8SSM
Kershaw Clash Pocket Knife, Black | 3.1 Inch Steel Drop Point Partially Serrated Blade, Assisted Opening, Reversible Clip, For Men and Women
1K
▲ 0.0%vs. prior month
$32.9K
latest month
12-month trend
B07VHN6FZH
Kershaw Misdirect Pocket Knife
1K
▲ 0.0%vs. prior month
$23.9K
latest month
12-month trend
B0C67ZJJCX
Kershaw Appa Pocket Knife, All-Black | 2.75 Inch Steel Partially Serrated Reverse Tanto Blade, Assisted Opening, Reversible Clip, For Men and Women
1K
▲ 0.0%vs. prior month
$16.5K
latest month
12-month trend
B084MXP6MX
Kershaw Camshaft Pocket Knife; 3" 4Cr14 Steel Blade; Assisted Folder Opening Knife; Outdoor, EDC,black
900
▲ 200.0%vs. prior month
$22.3K
latest month
12-month trend
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Best Kershaw Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kershaw is the best-performing kershaw brand in July 2026, moving 7,300 units across 8 ASINs for 68.2% of Top 10 volume. CIVIVI follows with 3,000 units (28.0%), ahead of CJRB CUTLERY on 400 units (3.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.83 to $39.83, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kershaw
8 ASINs in Top 10
68.2%
Units
7.3K
Revenue
$176.3K
Avg. price
$27.83
B09T8YPT1X
$16.20·★4.6·3.5K revsKershaw Appa Pocket Knife, All-Black, 2.75 Inch Reverse Tanto Blade | EDC with Assisted Opening, Reversible Pocketclip, Everyday Carry for Men and Women
Units sold2KB0057R8SSM
$28.99·★4.8·7.9K revsKershaw Clash Pocket Knife, Black | 3.1 Inch Steel Drop Point Partially Serrated Blade, Assisted Opening, Reversible Clip, For Men and Women
Units sold1KB07VHN6FZH
$26.20·★4.6·2.8K revsKershaw Misdirect Pocket Knife
Units sold1KB0C67ZJJCX
$16.19·★4.5·683 revsKershaw Appa Pocket Knife, All-Black | 2.75 Inch Steel Partially Serrated Reverse Tanto Blade, Assisted Opening, Reversible Clip, For Men and Women
Units sold1KB084MXP6MX
$23.79·★4.7·963 revsKershaw Camshaft Pocket Knife; 3" 4Cr14 Steel Blade; Assisted Folder Opening Knife; Outdoor, EDC,black
Units sold900B0C67P2Q3W
$21.61·★4.5·529 revsKershaw Misdirect Pocket Knife
Units sold600B07BCFFXHD
$30.59·★4.7·3K revsKershaw Outright Folding Pocket Knife, 8Cr13MoV Stainless Steel Blade, Pocketclip
Units sold400B0BTB213Q6
$59.07·★4.6·1.3K revsKershaw Iridium Reverse Tanto Folding Pocket Knife, Sleek 3.4 inch D2 Steel Blade, DuraLock Locking Mechanism, Aluminum Handle, Designed in the USA
Units sold400
CIVIVI
1 ASIN in Top 10
28.0%
Units
3K
Revenue
$89.2K
Avg. price
$29.74
B0BF8FPH5L
$29.74·★4.6·6K revsCIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
Units sold3K
CJRB CUTLERY
1 ASIN in Top 10
3.7%
Units
400
Revenue
$15.9K
Avg. price
$39.83
B08S4688L4
$39.83·★4.6·5.6K revsCJRB Crag Folding Pocket Knife, 3.43" AR-RPM9 Steel Blade Carbon Fiber Handle EDC Knife with Pocket Clip for Men Women Camping Survival Hiking, Black (J1904)
Units sold400
Trending Kershaw Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B084MXP6MX booked 900 units at $23.79, with ▲ 200.0% MoM change. On the growth side, B09ZMQX6NL leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084MXP6MX
Kershaw Camshaft Pocket Knife; 3" 4Cr14 Steel Blade; Assisted Folder Opening Knife; Outdoor, EDC,black
Price
$23.79
Rating
4.7
Reviews
963
Latest month sales
B0BTB213Q6
Kershaw Iridium Reverse Tanto Folding Pocket Knife, Sleek 3.4 inch D2 Steel Blade, DuraLock Locking Mechanism, Aluminum Handle, Designed in the USA
Price
$59.07
Rating
4.6
Reviews
1.3K
Latest month sales
B09ZMQX6NL
Kershaw Outlier, Tactical Karambit Style Folding Pocket Knife with Assisted Opening, Reverse Grip, Blackwash Finish on Handle, Liner Lock, 2.6 inch Blade with Deep Carry Pocketclip
Unlock to view ASIN details and product titles
Price
$47.99
Rating
4.7
Reviews
532
Latest month sales
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