Keratin Nail Treatment Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Keratin Nail Treatment sales on Amazon US totaled 295,800 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $4,298,457 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 60.6% of revenue, while a typical listing is priced at $14.17. The keyword itself pulled 11,167 Amazon queries over the same period (▼ 28.5% MoM).
Zooming out to the 12-month window ending July 2026, the keratin nail treatment Top 50 moved 3,563,900 units and $51,161,743 in cumulative sales — an average of 296,992 units and $4,263,479 per month. Monthly throughput topped out at 336,100 units in August 2025 and dipped to 170,800 in May 2026, leaving the latest reading 12.0% lower than August 2025.
Keratin Nail Treatment Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
295.8K
▼ 9.2% MoM
Monthly Revenue 2026/07
$4.3M
▼ 7.7% MoM
Top 10 Market Share 2026/07
57.8%
Keratin Nail Treatment Market Share & Sales Concentration on Amazon US — July 2026
The most-sold keratin nail treatment listing on Amazon US in July 2026 is ASIN B0046MK34G (Brand: Sally Hansen), which sold 40,000 units at $4.97 apiece — equal to 13.5% of every unit tracked in this report.
The Top 10 ASINs account for 171,000 units and $2,604,850 in July 2026 — 57.8% of unit volume and 60.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Keratin Nail Treatment' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0046MK34G
Sally Hansen Instant Cuticle Remover™, Nail Treatment, Fast Drying, Contains Aloe and Chamomile
40K
▼ 20.0%vs. prior month
$198.8K
latest month
12-month trend
B09RKDGYJD
Biotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B007ADOL28
Kerasal Nail Renewal, Restorative Nail Repair for Damaged Nails, 0.33 oz | Restorative nail repair with Urea helps improve the appearance of damaged, discolored nails with quick visible results.
20K
▲ 0.0%vs. prior month
$399.4K
latest month
12-month trend
B005HGWGVS
Onyx Professional Hard as Hoof Nail Strengthening Cream, Island Coconut 1oz | Made in USA, Nail Growth and Conditioning Cuticle Cream Stops Splits, Chips, Cracks & Strengthens Nails
20K
▲ 0.0%vs. prior month
$205.8K
latest month
12-month trend
B0046MLZLG
Sally Hansen Advanced Hard as Nails™, Clear Nail Strengthener, Includes Retinol and Nylon, Nourishing
10K
▲ 0.0%vs. prior month
$33.8K
latest month
12-month trend
B00F644LTQ
Cuccio Naturale Milk & Honey Revitalizing Cuticle Oil, Lightweight Fast-Absorbing Hydrating Nail & Cuticle Conditioner, Cold-Pressed Oils + Vitamin E, 2.30 Fl Oz
10K
▲ 0.0%vs. prior month
$96.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Keratin Nail Treatment Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sally Hansen is the best-performing keratin nail treatment brand in July 2026, moving 50,000 units across 2 ASINs for 29.2% of Top 10 volume. NUTRAHARMONY follows with 40,000 units (23.4%), ahead of Kerasal on 27,000 units (15.8%).
With 8 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.17 to $25.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sally Hansen
2 ASINs in Top 10
29.2%
Units
50K
Revenue
$232.6K
Avg. price
$4.17
B0046MK34G
$4.97·★4.6·59K revsSally Hansen Instant Cuticle Remover™, Nail Treatment, Fast Drying, Contains Aloe and Chamomile
Units sold40KB0046MLZLG
$3.38·★4.6·27.4K revsSally Hansen Advanced Hard as Nails™, Clear Nail Strengthener, Includes Retinol and Nylon, Nourishing
Units sold10K
NUTRAHARMONY
1 ASIN in Top 10
23.4%
Units
40K
Revenue
$1.1M
Avg. price
$25.19
B09RKDGYJD
$25.19·★4.5·17.9K revsBiotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
Units sold40K
Kerasal
2 ASINs in Top 10
15.8%
Units
27K
Revenue
$524.4K
Avg. price
$16.05
B007ADOL28
$15.98·★4.2·67.4K revsKerasal Nail Renewal, Restorative Nail Repair for Damaged Nails, 0.33 oz | Restorative nail repair with Urea helps improve the appearance of damaged, discolored nails with quick visible results.
Units sold20KB083PX8WX2
$16.12·★4.2·15.7K revsKerasal Multi-Purpose Nail Repair, Restore Nail Appearance, Brush, 0.43oz | Brush-on 5-in-1 nail care targets discoloration, ridges, brittleness, thickness and roughness with mess free application
Units sold7K
Trending Keratin Nail Treatment Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00006MMU6 booked 8K units at $18.12, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006MMU6
NONYX Fungal Nail Clarifying Gel | Clinically Proven for Discolored, Thick, Brittle, Yellow, Lifted, and other signs of Fungus-Damaged Toenails | 90% of Nails Improve | Over 8 million sold
Price
$18.12
Rating
4.2
Reviews
12.8K
Latest month sales
B0GGDSYQC7
Toenail Fungus Treatment Extra Strength – VTROUY 2 Bottle Nail & Toe Solution with Undecylenic Acid 25% and Tea Tree Oil 15ml 2Pcs
Price
$19.99
Rating
4.4
Reviews
678
Latest month sales
B083PX8WX2
Kerasal Multi-Purpose Nail Repair, Restore Nail Appearance, Brush, 0.43oz | Brush-on 5-in-1 nail care targets discoloration, ridges, brittleness, thickness and roughness with mess free application
Unlock to view ASIN details and product titles
Price
$16.12
Rating
4.2
Reviews
15.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this keratin nail treatment report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card