Keep Cool Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Keep Cool sales on Amazon US totaled 267,000 units in July 2026 (▲ 3.4% vs. the prior month), generating an estimated $4,059,220 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.2% of unit volume and 37.4% of revenue, while a typical listing is priced at $16.38. The keyword itself pulled 1,728 Amazon queries over the same period (▼ 71.0% MoM).
Zooming out to the 12-month window ending July 2026, the keep cool Top 50 moved 1,062,750 units and $17,208,734 in cumulative sales — an average of 88,563 units and $1,434,061 per month. Monthly throughput topped out at 267,000 units in July 2026 and dipped to 19,600 in January 2026, leaving the latest reading 77.9% higher than August 2025.
Keep Cool Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
267K
▲ 3.4% MoM
Monthly Revenue 2026/07
$4.1M
▼ 8.9% MoM
Top 10 Market Share 2026/07
41.2%
Keep Cool Market Share & Sales Concentration on Amazon US — July 2026
The most-sold keep cool listing on Amazon US in July 2026 is ASIN B0DN5N1FL5 (Brand: YESLIFE), which sold 20,000 units at $7.99 apiece — equal to 7.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $1,518,000 in July 2026 — 41.2% of unit volume and 37.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Keep Cool' on Amazon
July 2026
![Handheld Portable Turbo Fan with Ice Cooler, Speed (1-199) Rechargeable Personal Fan[20000 RPM] Small Pocket Fans for Travel/Outdoor/Home/Office, Purple (ASIN B0DZD77DN9), rank #8 by monthly sales volume for 'Keep Cool' on Amazon](https://m.media-amazon.com/images/I/71ERk-r5MLL._AC_UY512_.jpg)
Is 41.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DN5N1FL5
YESLIFE YESLIFE 4-Pack Cooling Towels (40"x 12"), Cooling Neck Wraps, Ice Towel | Microfiber, Breathable, Lightweight, Super absorbent, For Yoga, Camping, Sports, Outdoors, Golf, Running, Gym, Travel
20K
▲ 233.3%vs. prior month
$162K
latest month
12-month trend
B07LC4VGKR
Cool Coolers by Fit & Fresh Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Lunch Ice Packs, Blue, 4Pk
10K
▲ 150.0%vs. prior month
$95.4K
latest month
12-month trend
B082HNFVVZ
YQXCC 4 Pack Cooling Towels (47"x12"), Ice Cool Towels for Neck & Face | Soft Breathable Microfiber, Instant Cooling Neck Wraps, Ideal for Yoga, Golf, Gym, Running, Camping & Hot Weather
10K
▲ 66.7%vs. prior month
$111.8K
latest month
12-month trend
B088P1NST3
Sukeen Sukeen 4 Pack Cooling Towels (40"x 12"), Cooling Neck Wraps, Soft Ice Towel | Lightweight,Absorb moisture,Long Last,Mesh Breathable for Sports,Outdoors,Yoga,Tennis,Golf,Running,Gym,Camping,Campus,Travel
10K
▲ 0.0%vs. prior month
$141.5K
latest month
12-month trend
B0BL6NL6DS
KIDEE Neck Fan, Portable Bladeless Neck Fans, Upgrade 360° Airflow, Super Quiet, 3 Speeds, 4000mAh Personal Wearable Neck Fan, Upgraded Cooling Air Volume USB Rechargeable Hands Free Fan
10K
▲ 0.0%vs. prior month
$232.5K
latest month
12-month trend
B0CBPFF73Y
CADONO CADONO 4 Pack Cooling Towel (40"x12"), Soft Breathable Chilly Towel, Ice Towel, Microfiber Towel for Yoga, Sport, Running, Workout,Gym, Camping, Fitness, Workout & More Activities(Multicolor)
10K
▼ 66.7%vs. prior month
$77.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Keep Cool Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
YESLIFE is the best-performing keep cool brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. Fit & Fresh follows with 20,000 units (18.2%), ahead of YQXCC on 10,000 units (9.1%).
Volume is spread across 9 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.98 to $10.01, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
YESLIFE
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$162K
Avg. price
$7.99
B0DN5N1FL5
$7.99·★4.4·1.1K revsYESLIFE YESLIFE 4-Pack Cooling Towels (40"x 12"), Cooling Neck Wraps, Ice Towel | Microfiber, Breathable, Lightweight, Super absorbent, For Yoga, Camping, Sports, Outdoors, Golf, Running, Gym, Travel
Units sold20K
Fit & Fresh
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$177.8K
Avg. price
$7.98
B07LC4VGKR
$8.99·★4.7·33.7K revsCool Coolers by Fit & Fresh Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Lunch Ice Packs, Blue, 4Pk
Units sold10KB0GH8S4LH5
$6.97·★4.6·31.4K revsCool Coolers by Fit & Fresh XL Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Cooler Ice Packs
Units sold10K
YQXCC
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$111.8K
Avg. price
$10.01
B082HNFVVZ
$10.01·★4.5·17.1K revsYQXCC 4 Pack Cooling Towels (47"x12"), Ice Cool Towels for Neck & Face | Soft Breathable Microfiber, Instant Cooling Neck Wraps, Ideal for Yoga, Golf, Gym, Running, Camping & Hot Weather
Units sold10K
Trending Keep Cool Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DN5N1FL5 booked 20K units at $7.99, with ▲ 233.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DN5N1FL5
YESLIFE YESLIFE 4-Pack Cooling Towels (40"x 12"), Cooling Neck Wraps, Ice Towel | Microfiber, Breathable, Lightweight, Super absorbent, For Yoga, Camping, Sports, Outdoors, Golf, Running, Gym, Travel
Price
$7.99
Rating
4.4
Reviews
1.1K
Latest month sales
B07LC4VGKR
Cool Coolers by Fit & Fresh Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Lunch Ice Packs, Blue, 4Pk
Price
$8.99
Rating
4.7
Reviews
33.7K
Latest month sales
B082HNFVVZ
YQXCC 4 Pack Cooling Towels (47"x12"), Ice Cool Towels for Neck & Face | Soft Breathable Microfiber, Instant Cooling Neck Wraps, Ideal for Yoga, Golf, Gym, Running, Camping & Hot Weather
Unlock to view ASIN details and product titles
Price
$10.01
Rating
4.5
Reviews
17.1K
Latest month sales
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