Keekaroo Changing Pad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Keekaroo Changing Pad sales on Amazon US totaled 73,800 units in July 2026 (▼ 12.6% vs. the prior month), generating an estimated $2,897,422 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 71.6% of revenue, while a typical listing is priced at $33.01. The keyword itself pulled 37,094 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the keekaroo changing pad Top 50 moved 781,500 units and $30,455,469 in cumulative sales — an average of 65,125 units and $2,537,956 per month. Monthly throughput topped out at 84,450 units in June 2026 and dipped to 39,850 in May 2026, leaving the latest reading 14.4% higher than August 2025.
Keekaroo Changing Pad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
73.8K
▼ 12.6% MoM
Monthly Revenue 2026/07
$2.9M
▼ 13.0% MoM
Top 10 Market Share 2026/07
59.6%
Keekaroo Changing Pad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold keekaroo changing pad listing on Amazon US in July 2026 is ASIN B00KSW970Y (Brand: Keekaroo), which sold 7,000 units at $149.95 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 44,000 units and $2,074,670 in July 2026 — 59.6% of unit volume and 71.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Keekaroo Changing Pad' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00KSW970Y
Keekaroo Peanut Changer Baby Vanilla – The Original - Easy-to-Clean Changing pad and The only Shell Over Foam, Fully Water Repellant, Wipeable Diaper pad, Wipe-Clean Changing pad
7K
▲ 16.7%vs. prior month
$1M
latest month
12-month trend
B0CFC8MQKF
Ubbi On-the-Go Diaper Changing Baby Mat, Taupe | Soft & Comfortable Diaper Bag Accessory Must Have for Newborns, Easy to Clean, Portable Folding Pad, Traveling Accessories
7K
▲ 16.7%vs. prior month
$34.9K
latest month
12-month trend
B07NV7RX7H
Peekapoo - The Original Disposable Baby Changing Pad Liners – 50 Pack | Super Soft, Waterproof, Ultra-Absorbent, Fragrance-Free, 24 x 18 Inch, Portable, Travel-Friendly, Pee Pads, BPA & PFAS Free
5K
▼ 28.6%vs. prior month
$164.8K
latest month
12-month trend
B07WVP81Z7
Rocinha 100 Pack Disposable Changing Pads Baby Disposable Underpads Waterproof Diaper Changing Pad Breathable Underpads Bed Table Protector Mat (17 x 13 Inches)
5K
▼ 16.7%vs. prior month
$129.9K
latest month
12-month trend
B07RX5BD32
Kopi Baby Portable Diaper Changing Pad with Wipes Pocket, Classic Grey | 22-In Waterproof Pad, Smart Wipes Pocket, 2 Inner Mesh Pockets, Outer Pocket, Detachable Storage, Carry Straps
4K
▲ 0.0%vs. prior month
$96.2K
latest month
12-month trend
B0FWBTD9HC
Waterproof Baby Changing Pad Wipeable Diaper Changing Mat | Non-Slip with Safety Strap 32x16 Inch Infant Diaper Change Pad Suitable for Dresser & Table Baby Changer Station
4K
▼ 20.0%vs. prior month
$88K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Keekaroo Changing Pad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Keekaroo is the best-performing keekaroo changing pad brand in July 2026, moving 7,000 units across 1 ASIN for 15.9% of Top 10 volume. Ubbi follows with 7,000 units (15.9%), ahead of Peekapoo on 5,000 units (11.4%).
Volume is spread across 10 brands, with the top three holding 43.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.99 to $149.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Keekaroo
1 ASIN in Top 10
15.9%
Units
7K
Revenue
$1M
Avg. price
$149.95
B00KSW970Y
$149.95·★4.7·3.4K revsKeekaroo Peanut Changer Baby Vanilla – The Original - Easy-to-Clean Changing pad and The only Shell Over Foam, Fully Water Repellant, Wipeable Diaper pad, Wipe-Clean Changing pad
Units sold7K
Ubbi
1 ASIN in Top 10
15.9%
Units
7K
Revenue
$34.9K
Avg. price
$4.99
B0CFC8MQKF
$4.99·★4.7·1K revsUbbi On-the-Go Diaper Changing Baby Mat, Taupe | Soft & Comfortable Diaper Bag Accessory Must Have for Newborns, Easy to Clean, Portable Folding Pad, Traveling Accessories
Units sold7K
Peekapoo
1 ASIN in Top 10
11.4%
Units
5K
Revenue
$164.8K
Avg. price
$32.95
B07NV7RX7H
$32.95·★4.8·5.7K revsPeekapoo - The Original Disposable Baby Changing Pad Liners – 50 Pack | Super Soft, Waterproof, Ultra-Absorbent, Fragrance-Free, 24 x 18 Inch, Portable, Travel-Friendly, Pee Pads, BPA & PFAS Free
Units sold5K
Trending Keekaroo Changing Pad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00O64QJOC booked 2K units at $34.99, with ▲ 0.0% MoM change. On the growth side, B0DS6LMKKT leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0FY2WHZSS close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00O64QJOC
Munchkin® Secure Grip Waterproof Baby Changing Pad, 14.75 x 31, White
Price
$34.99
Rating
4.8
Reviews
19.1K
Latest month sales
B0DS6LMKKT
Skip Hop Portable Baby Changing Pad, Pronto, Sage
Price
$22.50
Rating
4.8
Reviews
2.9K
Latest month sales
B0FY2WHZSS
Baby Changing Pad Diaper Changing Pad 2 Pack Soft & Muslin Cover | Changing Table Pads Waterproof Lining Foam, 32x16 inch Changing Pad Topper, Changing Table Pads for Dressers
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.6
Reviews
26
Latest month sales
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