Keds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Keds sales on Amazon US totaled 10,350 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $360,502 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.5% of unit volume and 66.9% of revenue, while a typical listing is priced at $37.70. The keyword itself pulled 34,332 Amazon queries over the same period (▼ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the keds Top 50 moved 85,350 units and $3,130,085 in cumulative sales — an average of 7,113 units and $260,840 per month. Monthly throughput topped out at 11,600 units in June 2026 and dipped to 3,250 in January 2026, leaving the latest reading 19.0% higher than August 2025.
Keds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.3K
▼ 10.8% MoM
Monthly Revenue 2026/07
$360.5K
▼ 12.9% MoM
Top 10 Market Share 2026/07
70.5%
Keds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold keds listing on Amazon US in July 2026 is ASIN B0BW8MDTGY (Brand: SERNIAL), which sold 2,000 units at $23.39 apiece — equal to 19.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,300 units and $241,142 in July 2026 — 70.5% of unit volume and 66.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Keds' on Amazon
July 2026
Is 70.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BW8MDTGY
SERNIAL Womens White Tennis Shoes PU Leather Casual Sneakers
2K
▲ 0.0%vs. prior month
$48.6K
latest month
12-month trend
B07YKBY5JC
BENEKER Women's Slip-On Canvas Sneakers, Low Top Walking Shoes
1K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
B094C62WFQ
Dr.Scholl's SHOES Women's Time Off
1K
▲ 0.0%vs. prior month
$73.4K
latest month
12-month trend
B08MTGC39G
FRACORA Womens Classic White Sneakers,Low Top White Canvas Shoes,Lightweight Casual Canvas Sneakers
600
▲ 0.0%vs. prior month
$11.5K
latest month
12-month trend
B0B75F5F25
TUOPIN Womens White Canvas Sneakers Low Top Lace-up Casual Tennis Shoes
600
▼ 14.3%vs. prior month
$11.3K
latest month
12-month trend
B000EPYLH4
Keds Women's Champion Seasonal Lace-Up Fashion Sneaker
500
▼ 16.7%vs. prior month
$18.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Keds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SERNIAL is the best-performing keds brand in July 2026, moving 2,000 units across 1 ASIN for 27.4% of Top 10 volume. Keds follows with 1,700 units (23.3%), ahead of BENEKER on 1,000 units (13.7%).
With 6 brands splitting the Top 10 and 64.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.39 to $35.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SERNIAL
1 ASIN in Top 10
27.4%
Units
2K
Revenue
$48.6K
Avg. price
$23.39
B0BW8MDTGY
$23.39·★4.2·6.8K revsSERNIAL Womens White Tennis Shoes PU Leather Casual Sneakers
Units sold2K
Keds
4 ASINs in Top 10
23.3%
Units
1.7K
Revenue
$62.6K
Avg. price
$35.00
B000EPYLH4
$36.00·★4.4·31.7K revsKeds Women's Champion Seasonal Lace-Up Fashion Sneaker
Units sold500B000EPYLHE
$32.99·★4.4·31.7K revsKeds Women's Champion Seasonal Lace-Up Fashion Sneaker
Units sold500B000EPYLHO
$35.00·★4.4·31.7K revsKeds Women's Champion Seasonal Lace-Up Fashion Sneaker
Units sold400B000EQ2LTI
$36.00·★4.4·31.7K revsKeds Women's Champion Seasonal Lace-Up Fashion Sneaker
Units sold300
BENEKER
1 ASIN in Top 10
13.7%
Units
1K
Revenue
$26K
Avg. price
$25.99
B07YKBY5JC
$25.99·★4.4·15.6K revsBENEKER Women's Slip-On Canvas Sneakers, Low Top Walking Shoes
Units sold1K
Trending Keds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DM5GKR28 booked 400 units at $18.99, with ▲ 0.0% MoM change. On the growth side, B09ZW52WKK leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DM5GKR28
FRACORA Womens Classic White Sneakers,Low Top White Canvas Shoes,Lightweight Casual Canvas Sneakers
Price
$18.99
Rating
4.1
Reviews
4.8K
Latest month sales
B09ZW52WKK
Keds Women's Center III Sneakers
Price
$42.00
Rating
4.4
Reviews
6.8K
Latest month sales
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