Kava Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kava sales on Amazon US totaled 32,500 units in July 2026 (▼ 12.2% vs. the prior month), generating an estimated $1,698,403 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.2% of unit volume and 78.8% of revenue, while a typical listing is priced at $40.07. The keyword itself pulled 464,578 Amazon queries over the same period (▲ 121.7% MoM).
Zooming out to the 12-month window ending July 2026, the kava Top 50 moved 430,600 units and $20,518,376 in cumulative sales — an average of 35,883 units and $1,709,865 per month. Monthly throughput topped out at 44,050 units in January 2026 and dipped to 23,750 in May 2026, leaving the latest reading 2.8% lower than August 2025.
Kava Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.5K
▼ 12.2% MoM
Monthly Revenue 2026/07
$1.7M
▼ 10.0% MoM
Top 10 Market Share 2026/07
70.2%
Kava Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kava listing on Amazon US in July 2026 is ASIN B071NR9YLW (Brand: Ka'Chava), which sold 8,000 units at $64.26 apiece — equal to 24.6% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,800 units and $1,338,740 in July 2026 — 70.2% of unit volume and 78.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kava' on Amazon
July 2026
Is 70.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071NR9YLW
Ka’Chava Whole Body Meal Shake Chocolate 2 lb – Vegan Protein Powder with 85+ Superfoods & Greens – Plant-Based Meal Replacement with Probiotics & Digestive Enzymes – Gluten & Dairy Free (15 Servings)
8K
▼ 20.0%vs. prior month
$637.4K
latest month
12-month trend
B072HS77TG
Ka’Chava Whole Body Meal Shake Vanilla 2 lb – Vegan Protein Powder with 85+ Superfoods & Greens – Plant-Based Meal Replacement with Probiotics & Digestive Enzymes – Gluten & Dairy Free (15 Servings)
5K
▲ 0.0%vs. prior month
$352.8K
latest month
12-month trend
B008KPZN4A
LifeSeasons Anxie-T - Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha, Kava Kava, GABA & L-Theanine - 60 Capsules
2K
▼ 33.3%vs. prior month
$65.7K
latest month
12-month trend
B0DD1RLRDT
Kava Haven Non Alcoholic Spirit, 750mL Bottle | Kava Kava Drink | Non Alcohol Alternative Spirit for Mixed Drink Recipes | Low Calorie | All Natural | - Lemon Ginger Flavor (17 Servings)
2K
▲ 0.0%vs. prior month
$106K
latest month
12-month trend
B00016AU3K
Yogi Tea, Kava Stress Relief, 16 Count
1K
▲ 0.0%vs. prior month
$4.3K
latest month
12-month trend
B0016B5U20
Herb Pharm Kava Root Liquid Extract: Reduces Stress, Relaxing, Vegan, Non-GMO Kava Kava Tincture for Calm & Relaxed Mind, Made with Noble Kava, Gluten-Free, Up to 3 Month Supply, 4 oz
1K
▲ 0.0%vs. prior month
$48.9K
latest month
12-month trend
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Best Kava Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ka'Chava is the best-performing kava brand in July 2026, moving 13,000 units across 2 ASINs for 57.0% of Top 10 volume. LifeSeasons follows with 2,000 units (8.8%), ahead of Kava Haven on 2,000 units (8.8%).
With 8 brands splitting the Top 10 and 74.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.99 to $61.16, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ka'Chava
2 ASINs in Top 10
57.0%
Units
13K
Revenue
$990.1K
Avg. price
$61.16
B071NR9YLW
$64.26·★4.3·7.5K revsKa’Chava Whole Body Meal Shake Chocolate 2 lb – Vegan Protein Powder with 85+ Superfoods & Greens – Plant-Based Meal Replacement with Probiotics & Digestive Enzymes – Gluten & Dairy Free (15 Servings)
Units sold8KB072HS77TG
$58.05·★4.4·3.3K revsKa’Chava Whole Body Meal Shake Vanilla 2 lb – Vegan Protein Powder with 85+ Superfoods & Greens – Plant-Based Meal Replacement with Probiotics & Digestive Enzymes – Gluten & Dairy Free (15 Servings)
Units sold5K
LifeSeasons
1 ASIN in Top 10
8.8%
Units
2K
Revenue
$65.7K
Avg. price
$32.99
B008KPZN4A
$32.99·★4.3·2.8K revsLifeSeasons Anxie-T - Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha, Kava Kava, GABA & L-Theanine - 60 Capsules
Units sold2K
Kava Haven
1 ASIN in Top 10
8.8%
Units
2K
Revenue
$106K
Avg. price
$53.00
B0DD1RLRDT
$53.00·★3.5·544 revsKava Haven Non Alcoholic Spirit, 750mL Bottle | Kava Kava Drink | Non Alcohol Alternative Spirit for Mixed Drink Recipes | Low Calorie | All Natural | - Lemon Ginger Flavor (17 Servings)
Units sold2K
Trending Kava Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F7C1PMB4 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0019LPLIA close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F7C1PMB4
Melo Sparkling Kava Variety Pack, 3 Flavors, Zero Sugar, 12oz, 12 Pack | Three flavors of noble kava, one box. Zero sugar, zero calories, no alcohol. Vegan, gluten-free, calm without the hangover.
Price
$49.99
Rating
4.1
Reviews
21
Latest month sales
B0019LPLIA
NOW Foods Supplements, Kava Kava Liquid Extract with Glycerin, Dropper Included, Relaxation*, 2-Ounce
Price
$15.11
Rating
4.1
Reviews
772
Latest month sales
B00028OWPO
Nature's Answer Kava-6 Vegetarian Capsules, 90-Count | Supports Stress Relief With An Alcohol-Free And Gluten-Free Formula, A 90-Count Bottle Made For Daily Stress Management
Unlock to view ASIN details and product titles
Price
$25.30
Rating
4.1
Reviews
177
Latest month sales
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