Kasa Smart Switch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kasa Smart Switch sales on Amazon US totaled 63,350 units in July 2026 (▼ 22.0% vs. the prior month), generating an estimated $1,788,893 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.8% of unit volume and 39.6% of revenue, while a typical listing is priced at $30.48. The keyword itself pulled 25,119 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the kasa smart switch Top 50 moved 1,073,550 units and $27,475,890 in cumulative sales — an average of 89,463 units and $2,289,657 per month. Monthly throughput topped out at 159,400 units in November 2025 and dipped to 33,200 in May 2026, leaving the latest reading 24.4% lower than August 2025.
Kasa Smart Switch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.4K
▼ 22.0% MoM
Monthly Revenue 2026/07
$1.8M
▼ 18.3% MoM
Top 10 Market Share 2026/07
45.8%
Kasa Smart Switch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kasa smart switch listing on Amazon US in July 2026 is ASIN B091FXQQMQ (Brand: Kasa Smart), which sold 6,000 units at $13.96 apiece — equal to 9.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $708,690 in July 2026 — 45.8% of unit volume and 39.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kasa Smart Switch' on Amazon
July 2026
Is 45.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B091FXQQMQ
Kasa Smart Plug Ultra Mini 15A, EP10P2, Smart Home Wi-Fi Outlet | Works with Alexa & Google Home, No Hub Required, UP Certified, 2.4GHz Wi-Fi Only, 2-Pack, White
6K
▼ 14.3%vs. prior month
$96.7K
latest month
12-month trend
B091FXLMS8
Kasa Smart Plug Ultra Mini 15A, EP10P4, Smart Home Wi-Fi Outlet | Works with Alexa & Google Home, No Hub Required, UP Certified, 2.4GHz Wi-Fi Only, 4-Pack, White
3K
▼ 57.1%vs. prior month
$97.9K
latest month
12-month trend
B0BXMSS8Z7
Kasa 1080p Indoor Pan/Tilt Wired Security Camera, Baby & Pet Monitor, EC71 | Motion Detection & Tracking, 2-Way Audio, Night Vision, Subscription-Free Local Storage or Optional Cloud
3K
▼ 25.0%vs. prior month
$68.3K
latest month
12-month trend
B005WM3ALC
Lutron Motion Sensor Light Switch, 2 Amp Single Pole, for Any Bulb | Auto On/Auto Off sensor for bathroom, garage, laundry room, delay off timer, Title 24 compliant, MS-OPS2-WH, White
3K
▲ 50.0%vs. prior month
$68.7K
latest month
12-month trend
B07HGW8N7R
Kasa Smart Light Switch, Single Pole, Need Neutral Wire, HS200P3 | 2.4GHz Wi-Fi, Works with Alexa & Google Home, UL Certified, No Hub Required, White, 3-Pack
3K
▼ 25.0%vs. prior month
$118.8K
latest month
12-month trend
B091FXH2FR
Kasa Outdoor Smart Plug, Smart Home Wi-Fi Outlet with 2 Sockets, EP40 | IP64 Weather Resistance, Compatible with Alexa, Google Home, No Hub Required, ETL Certified, Black
3K
▼ 25.0%vs. prior month
$66.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kasa Smart Switch Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kasa Smart is the best-performing kasa smart switch brand in July 2026, moving 24,000 units across 8 ASINs for 82.8% of Top 10 volume. Lutron follows with 3,000 units (10.3%), ahead of Leviton on 2,000 units (6.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.95 to $33.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kasa Smart
8 ASINs in Top 10
82.8%
Units
24K
Revenue
$570K
Avg. price
$26.44
B091FXQQMQ
$13.96·★4.5·40.6K revsKasa Smart Plug Ultra Mini 15A, EP10P2, Smart Home Wi-Fi Outlet | Works with Alexa & Google Home, No Hub Required, UP Certified, 2.4GHz Wi-Fi Only, 2-Pack, White
Units sold6KB091FXLMS8
$28.99·★4.5·40.6K revsKasa Smart Plug Ultra Mini 15A, EP10P4, Smart Home Wi-Fi Outlet | Works with Alexa & Google Home, No Hub Required, UP Certified, 2.4GHz Wi-Fi Only, 4-Pack, White
Units sold3KB0BXMSS8Z7
$29.99·★4.4·34.1K revsKasa 1080p Indoor Pan/Tilt Wired Security Camera, Baby & Pet Monitor, EC71 | Motion Detection & Tracking, 2-Way Audio, Night Vision, Subscription-Free Local Storage or Optional Cloud
Units sold3KB07HGW8N7R
$32.99·★4.6·27K revsKasa Smart Light Switch, Single Pole, Need Neutral Wire, HS200P3 | 2.4GHz Wi-Fi, Works with Alexa & Google Home, UL Certified, No Hub Required, White, 3-Pack
Units sold3KB091FXH2FR
$18.99·★4.6·17.5K revsKasa Outdoor Smart Plug, Smart Home Wi-Fi Outlet with 2 Sockets, EP40 | IP64 Weather Resistance, Compatible with Alexa, Google Home, No Hub Required, ETL Certified, Black
Units sold3KB01EZV35QU
$41.62·★4.6·43.7K revsKasa Smart Light Switch, Single Pole, Need Neutral Wire, HS200 | 2.4GHz Wi-Fi, Works with Alexa & Google Home, UL Certified, No Hub Required, White
Units sold2KB08TB6VXFL
$14.99·★4.5·16.8K revsKasa Smart Light Bulbs, Full Color Changing Dimmable Smart WiFi Bulbs Compatible with Alexa and Google Home, A19, 60 W 800 Lumens,2.4Ghz only, No Hub Required, 2-Pack (KL125P2), Multicolor
Units sold2KB083JKSSR5
$29.99·★4.6·16.4K revsKasa Smart Plug Power Strip, KP303, Smart Outlet, No Hub Required | Surge Protector with 3 Individually Controlled Smart Outlets and 2 USB Ports, Works with Alexa & Google Home
Units sold2K
Lutron
1 ASIN in Top 10
10.3%
Units
3K
Revenue
$68.7K
Avg. price
$22.95
B005WM3ALC
$22.95·★4.6·13.8K revsLutron Motion Sensor Light Switch, 2 Amp Single Pole, for Any Bulb | Auto On/Auto Off sensor for bathroom, garage, laundry room, delay off timer, Title 24 compliant, MS-OPS2-WH, White
Units sold3K
Leviton
1 ASIN in Top 10
6.9%
Units
2K
Revenue
$70K
Avg. price
$33.65
B0GR1TR26Y
$33.65·★4.3·143 revsLeviton Decora Smart Switch, Wi-Fi, Works with Matter, Alexa, Google Assistant, Apple Home/Siri & Wired or Wirefree 3-Way, Neutral Wire Required, D315S-1RW, White
Units sold2K
Trending Kasa Smart Switch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01EZV35QU booked 2K units at $41.62. On the growth side, B09WZSY1DN leads positive momentum with ▲ 75.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01EZV35QU
Kasa Smart Light Switch, Single Pole, Need Neutral Wire, HS200 | 2.4GHz Wi-Fi, Works with Alexa & Google Home, UL Certified, No Hub Required, White
Price
$41.62
Rating
4.6
Reviews
43.7K
Latest month sales
B083JKSSR5
Kasa Smart Plug Power Strip, KP303, Smart Outlet, No Hub Required | Surge Protector with 3 Individually Controlled Smart Outlets and 2 USB Ports, Works with Alexa & Google Home
Price
$29.99
Rating
4.6
Reviews
16.4K
Latest month sales
B09WZSY1DN
DEWENWILS Wireless Control Outlet 100FT Range, 125V/15A/1875W Light Switch | 2 Remote and 5 Outlets, Programmable and Expandable Electrical Switch for Christmas Decor, Lights, Fans
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.6
Reviews
1.1K
Latest month sales
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