Kandi Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kandi sales on Amazon US totaled 104,400 units in July 2026 (▲ 4.9% vs. the prior month), generating an estimated $1,390,463 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.5% of unit volume and 49.3% of revenue, while a typical listing is priced at $15.56. The keyword itself pulled 24,135 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the kandi Top 50 moved 892,100 units and $10,814,531 in cumulative sales — an average of 74,342 units and $901,211 per month. Monthly throughput topped out at 104,400 units in July 2026 and dipped to 50,100 in May 2026, leaving the latest reading 50.2% higher than August 2025.
Kandi Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
104.4K
▲ 4.9% MoM
Monthly Revenue 2026/07
$1.4M
▲ 5.7% MoM
Top 10 Market Share 2026/07
57.5%
Kandi Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kandi listing on Amazon US in July 2026 is ASIN B08F49YVQP (Brand: LUSTEMBER), which sold 10,000 units at $6.99 apiece — equal to 9.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $685,750 in July 2026 — 57.5% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kandi' on Amazon
July 2026
Is 57.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08F49YVQP
LUSTEMBER 1mm Stretchy Bracelet String, Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading and Crafts
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B089W5JG2F
LUSTEMBER Stretchy String for Bracelets, 4 Rolls 1 mm Sturdy Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading (2 Black+ 2 White)
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B0CQJDDSN7
LIS HEGENSA 24Color 1000PCS Kandi Pony Beads Bracelets Jewelry Making Kits | Necklace Hair Braiding Letter Beads and Charms for DIY Hair Braiding, Craft and Gift for Girls
8K
▲ 14.3%vs. prior month
$54.2K
latest month
12-month trend
B09LPZWSX8
Simetufy 1200Pcs Pony Beads for Bracelet Making, Multi-Colored 6x9mm | 24 Colors Plastic Kandi Beads for Hair Braiding DIY Key Chains Crafts Kandi Jewelry Ornaments Decorations
6K
▲ 0.0%vs. prior month
$35.8K
latest month
12-month trend
B0FPQ4S2TR
Simetufy 10000Pcs Pony Beads Bulk 30 Colors for Kandi Bracelet Making | DIY Key Chains Rainbow Hair Braiding Kids Jewelry Crafts Gifts (5.73lb,3 Tier Stackable Organizer）
6K
▲ 50.0%vs. prior month
$174.1K
latest month
12-month trend
B0DWS4SY4W
Stretchy String for Bracelets, 3 Rolls 1 mm 495 Feet Sturdy Elastic String Cord for Jewelry Making, Necklaces, Beading and Crafts (1.0mm (Black&Wihte&Rainbow))
6K
▲ 20.0%vs. prior month
$39.2K
latest month
12-month trend
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Best Kandi Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUSTEMBER is the best-performing kandi brand in July 2026, moving 22,000 units across 3 ASINs for 36.7% of Top 10 volume. Simetufy follows with 12,000 units (20.0%), ahead of LIS HEGENSA on 8,000 units (13.3%).
With 7 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $18.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUSTEMBER
3 ASINs in Top 10
36.7%
Units
22K
Revenue
$181.8K
Avg. price
$8.32
B08F49YVQP
$6.99·★4.7·4.9K revsLUSTEMBER 1mm Stretchy Bracelet String, Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading and Crafts
Units sold10KB089W5JG2F
$9.99·★4.8·3.8K revsLUSTEMBER Stretchy String for Bracelets, 4 Rolls 1 mm Sturdy Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading (2 Black+ 2 White)
Units sold8KB0BZY33R4F
$7.99·★4.7·4.9K revsLUSTEMBER 1mm Bracelet String Elastic String, 330 Feet Sturdy Durable Rainbow Elastic Cord for Bracelets, Jewelry Making, Necklaces, Beading and Crafts
Units sold4K
Simetufy
2 ASINs in Top 10
20.0%
Units
12K
Revenue
$209.9K
Avg. price
$18.49
B09LPZWSX8
$6.99·★4.7·4.4K revsSimetufy 1200Pcs Pony Beads for Bracelet Making, Multi-Colored 6x9mm | 24 Colors Plastic Kandi Beads for Hair Braiding DIY Key Chains Crafts Kandi Jewelry Ornaments Decorations
Units sold6KB0FPQ4S2TR
$29.99·★4.7·575 revsSimetufy 10000Pcs Pony Beads Bulk 30 Colors for Kandi Bracelet Making | DIY Key Chains Rainbow Hair Braiding Kids Jewelry Crafts Gifts (5.73lb,3 Tier Stackable Organizer）
Units sold6K
LIS HEGENSA
1 ASIN in Top 10
13.3%
Units
8K
Revenue
$54.2K
Avg. price
$6.99
B0CQJDDSN7
$6.99·★4.6·2.4K revsLIS HEGENSA 24Color 1000PCS Kandi Pony Beads Bracelets Jewelry Making Kits | Necklace Hair Braiding Letter Beads and Charms for DIY Hair Braiding, Craft and Gift for Girls
Units sold8K
Trending Kandi Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09XB9R9Q3 booked 3K units at $6.95, with ▲ 50.0% MoM change. On the growth side, B0GVS5D2G1 leads positive momentum with ▲ 328.6% MoM growth on 3K units, with B0GDWZHSMN close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09XB9R9Q3
KONMAY 1.0mm Elastic Bracelet String for Pony Beads, 3 Rolls, 150 Yards | Fabric-Covered Stretch Cord, Flexible and Easy to Knot for Kandi Bracelets, Necklaces, Beading, DIY Jewelry Making and Crafts
Price
$6.95
Rating
4.8
Reviews
1.2K
Latest month sales
B0GVS5D2G1
Simetufy 10000PCS Pony Beads Bulk, 48 Colors Kandi Bracelet Making Kit | 6x9mm Rainbow Hair Braiding Key Chains Kids DIY Jewelry Crafts Gifts (5.73LB, 8 Tier Stackable Organizer with 2 Handles）
Price
$29.69
Rating
4.6
Reviews
277
Latest month sales
B0GDWZHSMN
2300Pcs Glow in The Dark Kandi Pony Beads Bulk Jewelry Making | 20 Colors Rainbow Kandi Bead for Hair Braiding Friendship Bracelet Making Kandi Jewelry Key Chains DIY Crafts Chirstmas Gifts
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
70
Latest month sales
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