Jumbo Squishies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jumbo Squishies sales on Amazon US totaled 168,900 units in July 2026 (▲ 31.5% vs. the prior month), generating an estimated $2,257,872 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 45.7% of revenue, while a typical listing is priced at $14.11. The keyword itself pulled 22,039 Amazon queries over the same period (▲ 15.0% MoM).
Zooming out to the 12-month window ending July 2026, the jumbo squishies Top 50 moved 510,650 units and $7,132,469 in cumulative sales — an average of 42,554 units and $594,372 per month. Monthly throughput topped out at 168,900 units in July 2026 and dipped to 4,000 in August 2025, leaving the latest reading 4122.5% higher than August 2025.
Jumbo Squishies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.9K
▲ 31.5% MoM
Monthly Revenue 2026/07
$2.3M
▲ 27.8% MoM
Top 10 Market Share 2026/07
54.5%
Jumbo Squishies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jumbo squishies listing on Amazon US in July 2026 is ASIN B0FG779YKY (Brand: Squeez'M), which sold 10,000 units at $16.99 apiece — equal to 5.9% of every unit tracked in this report.
The Top 10 ASINs account for 92,000 units and $1,032,630 in July 2026 — 54.5% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jumbo Squishies' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FG779YKY
Original Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
10K
▲ 25.0%vs. prior month
$169.9K
latest month
12-month trend
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0GVJDX674
Coconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
10K
▲ 233.3%vs. prior month
$139.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jumbo Squishies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glyrnur is the best-performing jumbo squishies brand in July 2026, moving 20,000 units across 2 ASINs for 21.7% of Top 10 volume. Sunny Days Entertainment follows with 20,000 units (21.7%), ahead of Generic on 15,000 units (16.3%).
Volume is spread across 7 brands, with the top three holding 59.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.48 to $12.34, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glyrnur
2 ASINs in Top 10
21.7%
Units
20K
Revenue
$199.4K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·510 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10KB0GVJDX674
$9.99·★2.8·418 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
Sunny Days Entertainment
2 ASINs in Top 10
21.7%
Units
20K
Revenue
$190.8K
Avg. price
$12.34
B0G22BHS13
$14.79·★4.4·435 revsToymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults
Units sold10KB0GZR1J7K1
$9.90·★4.1·157 revsToymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Units sold10K
Generic
2 ASINs in Top 10
16.3%
Units
15K
Revenue
$146.6K
Avg. price
$9.48
B0DPV6Q119
$9.98·★4.5·397 revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Units sold8KB0FMRQ4B3W
$8.98·★4.4·807 revsBread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
Units sold7K
Trending Jumbo Squishies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G22BHS13 booked 10K units at $14.79, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults
Price
$14.79
Rating
4.4
Reviews
435
Latest month sales
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
Price
$13.99
Rating
3.7
Reviews
645
Latest month sales
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Unlock to view ASIN details and product titles
Price
$9.90
Rating
4.1
Reviews
157
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this jumbo squishies report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card