Jon Boat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jon Boat sales on Amazon US totaled 30,900 units in July 2026 (▼ 26.6% vs. the prior month), generating an estimated $1,608,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.0% of unit volume and 49.3% of revenue, while a typical listing is priced at $81.27. The keyword itself pulled 4,738 Amazon queries over the same period (▼ 65.1% MoM).
Zooming out to the 12-month window ending July 2026, the jon boat Top 50 moved 181,650 units and $9,367,623 in cumulative sales — an average of 15,138 units and $780,635 per month. Monthly throughput topped out at 42,100 units in June 2026 and dipped to 3,800 in January 2026, leaving the latest reading 42.7% higher than August 2025.
Jon Boat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
30.9K
▼ 26.6% MoM
Monthly Revenue 2026/07
$1.6M
▼ 28.2% MoM
Top 10 Market Share 2026/07
68.0%
Jon Boat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jon boat listing on Amazon US in July 2026 is ASIN B08HW277V7 (Brand: Rhino USA), which sold 4,000 units at $29.90 apiece — equal to 12.9% of every unit tracked in this report.
The Top 10 ASINs account for 21,000 units and $793,530 in July 2026 — 68.0% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jon Boat' on Amazon
July 2026
Is 68.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08HW277V7
Rhino USA Boat Transom Straps (2-Pack) - Trailer Tie Downs for Boats | 2in x 48in Adjustable Tie Downs to Trailer. Ultimate Transom Straps for Trailering Safety with Boat, Jet Ski & Pontoon.
4K
▼ 20.0%vs. prior month
$119.6K
latest month
12-month trend
B0CRR7P54N
OCEANBROAD Emergency Paddle 21''-42''（Assembling Required）/26''-54'' | Boat Paddle, Canoe/Kayak Paddle, Telescoping Paddle, Collapsible Paddle, PWC/Boating/Pontoon/Jet Ski Accessories
4K
▲ 33.3%vs. prior month
$64K
latest month
12-month trend
B07ZJ22XM3
Attwood Emergency Telescoping Paddle for Boating, Orange
3K
▲ 0.0%vs. prior month
$81K
latest month
12-month trend
B07H6BCFPR
Bungee Dock Lines for Boats, Quick Connect No Knots, Shock Absorbing Mooring Lines, Boating Gifts for Men, Boat Accessories for Pontoon, Bass Boat, Jet Ski
2K
▼ 50.0%vs. prior month
$38K
latest month
12-month trend
B00177J4JS
INTEX Challenger Inflatable Kayak Series: Includes Deluxe 86in Kayak Paddles and High-Output Pump – SuperStrong PVC – Adjustable Seat with Backrest – Removable Skeg – Cargo Storage Net
2K
▼ 33.3%vs. prior month
$216.4K
latest month
12-month trend
B0CTQ6WKDW
PLUSINNO 1/2/4 Pack Fishing Rod Holders for Boat, Fishing Rod Holder | Enlarged Clamp, Innovative Dual-V Shaped Design, Fit Round/Square Tube Boat Fishing, Boat Accessories, Fishing Gifts for Men
2K
▼ 50.0%vs. prior month
$64.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jon Boat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rhino USA is the best-performing jon boat brand in July 2026, moving 4,000 units across 1 ASIN for 19.0% of Top 10 volume. OCEANBROAD follows with 4,000 units (19.0%), ahead of attwood on 3,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.99 to $29.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rhino USA
1 ASIN in Top 10
19.0%
Units
4K
Revenue
$119.6K
Avg. price
$29.90
B08HW277V7
$29.90·★4.6·3.3K revsRhino USA Boat Transom Straps (2-Pack) - Trailer Tie Downs for Boats | 2in x 48in Adjustable Tie Downs to Trailer. Ultimate Transom Straps for Trailering Safety with Boat, Jet Ski & Pontoon.
Units sold4K
OCEANBROAD
1 ASIN in Top 10
19.0%
Units
4K
Revenue
$64K
Avg. price
$15.99
B0CRR7P54N
$15.99·★4.4·1.9K revsOCEANBROAD Emergency Paddle 21''-42''（Assembling Required）/26''-54'' | Boat Paddle, Canoe/Kayak Paddle, Telescoping Paddle, Collapsible Paddle, PWC/Boating/Pontoon/Jet Ski Accessories
Units sold4K
attwood
1 ASIN in Top 10
14.3%
Units
3K
Revenue
$81K
Avg. price
$26.99
B07ZJ22XM3
$26.99·★4.7·9.4K revsAttwood Emergency Telescoping Paddle for Boating, Orange
Units sold3K
Trending Jon Boat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D371KP6G booked 1K units at $9.99, with ▲ 66.7% MoM change. On the growth side, B0GX9P4S2P leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B0CDK3PG8B close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D371KP6G
Boat LED Boat Navigation Light, Red and Green Marine Navigation Lights for Boats led, Boat Bow Lights for Night Fishing Night Boating, Nav Light for Bass Boats, Pontoon, Jon Boats
Price
$9.99
Rating
4.7
Reviews
599
Latest month sales
B0GX9P4S2P
Boat Trailer Guide-ons, 40"/48" Adjustable Galvanized Steel Boat Guide Poles with PVC Pipes & Reflective Tape for Bass Boats, Center Console Boats, Ski Boats & Jon Boats, 2PCS
Price
$49.99
Rating
4.2
Reviews
67
Latest month sales
B0CDK3PG8B
Solim 14FT Jon Boat Cover with Motor Cover, 1200D PU Waterproof Trailerable | Marine Grade Oxford Fabric, UV & Tear Resistant, Elastic Hem, Double Stitching,Adjustable Windproof Strap for Storage/Mooring
Unlock to view ASIN details and product titles
Price
$67.99
Rating
4.5
Reviews
372
Latest month sales
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