Joe Dirt Shirt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Joe Dirt Shirt sales on Amazon US totaled 6,650 units in July 2026 (▼ 59.3% vs. the prior month), generating an estimated $119,929 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.2% of unit volume and 85.8% of revenue, while a typical listing is priced at $19.42. The keyword itself pulled 460 Amazon queries over the same period (▼ 88.0% MoM).

Zooming out to the 12-month window ending July 2026, the joe dirt shirt Top 50 moved 69,050 units and $1,255,858 in cumulative sales — an average of 5,754 units and $104,655 per month. Monthly throughput topped out at 16,350 units in June 2026 and dipped to 1,650 in January 2026, leaving the latest reading 9.9% higher than August 2025.

69KTotal units sold · Last 12 months
$1.3MTotal revenue · Last 12 months
460▼ 88.0% MoM
Monthly search volume
$19.42Avg. price · July 2026

Joe Dirt Shirt Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales6K
Revenue$114.2K

2025/09

Sales4.7K
Revenue$82.1K

2025/10

Sales5.9K
Revenue$124.4K

2025/11

Sales4.3K
Revenue$75.9K

2025/12

Sales8.7K
Revenue$150.8K

2026/01

Sales1.6K
Revenue$28.1K

2026/02

Sales2.3K
Revenue$39.3K

2026/03

Sales3.6K
Revenue$65.3K

2026/04

Sales5.5K
Revenue$98.7K

2026/05

Sales3.3K
Revenue$59.6K

2026/06

Sales16.4K
Revenue$297.6K
6.7K

2026/07

Sales6.7K
Revenue$119.9K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

6.7K

▼ 59.3% MoM

Monthly Revenue 2026/07

$119.9K

▼ 59.7% MoM

Top 10 Market Share 2026/07

87.2%

See the Top 10 ASINs driving 87.2% of sales

Joe Dirt Shirt Market Share & Sales Concentration on Amazon US — July 2026

The most-sold joe dirt shirt listing on Amazon US in July 2026 is ASIN B0D232JWJL (Brand: Obla), which sold 2,000 units at $16.97 apiece — equal to 30.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 5,800 units and $102,913 in July 2026 — 87.2% of unit volume and 85.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Joe Dirt Shirt' on Amazon

July 2026
ASINSIGHT Logo
87.2% Volume Share 5.8K units sold
85.8% Revenue Share $102.9K estimated
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Top 5 Volume Share breakdown

B0D232JWJL 30.1%
B0DRFBFD7C 15.0%
B0B27VCG38 10.5%
B0CMBL7ND4 6.0%
B0D5HS35FP 6.0%
Others 32.3%
#1
Obla Men's Golf Polo Shirts Print Short Sleeve Dry Fit Collared Shirt

B0D232JWJL

Obla Men's Golf Polo Shirts Print Short Sleeve Dry Fit Collared Shirt

$16.97·★ 4.7·4.7K reviews
Monthly Sales

2K

▼ 50.0%

vs. prior month

Revenue

$37.7K

latest month

Monthly Trend

12-month trend

#2
ZITY Men's Golf Shirts Short Sleeve Print Patterns Casual Collared Polo | UPF 50+, Moisture Wicking, Quick Drying, Soft, Stretchy, Big & Tall Performance Tshirt, Work, Office, Daily, Sports, Outdoor

B0DRFBFD7C

ZITY Men's Golf Shirts Short Sleeve Print Patterns Casual Collared Polo | UPF 50+, Moisture Wicking, Quick Drying, Soft, Stretchy, Big & Tall Performance Tshirt, Work, Office, Daily, Sports, Outdoor

$9.99·★ 4.5·2.7K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$11.6K

latest month

Monthly Trend

12-month trend

#3
Smile Fish Women Summer Deep V Neck Tank Top Loose Fit Flowy Sleeveless Shirt

B0B27VCG38

Smile Fish Women Summer Deep V Neck Tank Top Loose Fit Flowy Sleeveless Shirt

$19.99·★ 4.3·4.2K reviews
Monthly Sales

700

▲ 0.0%

vs. prior month

Revenue

$14K

latest month

Monthly Trend

12-month trend

#4
Ann Arbor T-shirt Co. Just Another Sexy Bald Guy | Funny Dad Husband Grandpa Joke Dude Men Humor T-Shirt

B0CMBL7ND4

Ann Arbor T-shirt Co. Just Another Sexy Bald Guy | Funny Dad Husband Grandpa Joke Dude Men Humor T-Shirt

$14.99·★ 4.7·469 reviews
Monthly Sales

400

▼ 80.0%

vs. prior month

Revenue

$6.4K

latest month

Monthly Trend

12-month trend

#5
Bigfoot 4th of July Tee Gifts Bigfoot Merica Rock American Flag Patriotic 4th of July T-Shirt

B0D5HS35FP

Bigfoot 4th of July Tee Gifts Bigfoot Merica Rock American Flag Patriotic 4th of July T-Shirt

$18.98·★ 4.5·401 reviews
Monthly Sales

400

▼ 92.0%

vs. prior month

Revenue

$7.1K

latest month

Monthly Trend

12-month trend

#6
Men's Denim Vest,Sleeveless Jacket Slim Fit Vintage Casual Ripped Summer Jean Vest for Men

B09MVZHJGB

Men's Denim Vest,Sleeveless Jacket Slim Fit Vintage Casual Ripped Summer Jean Vest for Men

$29.99·★ 4.4·1.1K reviews
Monthly Sales

300

▲ 50.0%

vs. prior month

Revenue

$9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Joe Dirt Shirt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Obla is the best-performing joe dirt shirt brand in July 2026, moving 2,000 units across 1 ASIN for 34.5% of Top 10 volume. ZITY follows with 1,000 units (17.2%), ahead of Smile Fish on 700 units (12.1%).

With 9 brands splitting the Top 10 and 63.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $19.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

34.5%
17.2%
12.1%
36.2%
Obla
ZITY
Smile Fish
Other brands
1

Obla

1 ASIN in Top 10

34.5%

Units

2K

Revenue

$37.7K

Avg. price

$16.97

  • Obla Men's Golf Polo Shirts Print Short Sleeve Dry Fit Collared Shirt

    B0D232JWJL

    $16.97·★4.7·4.7K revs

    Obla Men's Golf Polo Shirts Print Short Sleeve Dry Fit Collared Shirt

    Units sold2K
2

ZITY

1 ASIN in Top 10

17.2%

Units

1K

Revenue

$11.6K

Avg. price

$9.99

  • ZITY Men's Golf Shirts Short Sleeve Print Patterns Casual Collared Polo | UPF 50+, Moisture Wicking, Quick Drying, Soft, Stretchy, Big & Tall Performance Tshirt, Work, Office, Daily, Sports, Outdoor

    B0DRFBFD7C

    $9.99·★4.5·2.7K revs

    ZITY Men's Golf Shirts Short Sleeve Print Patterns Casual Collared Polo | UPF 50+, Moisture Wicking, Quick Drying, Soft, Stretchy, Big & Tall Performance Tshirt, Work, Office, Daily, Sports, Outdoor

    Units sold1K
3

Smile Fish

1 ASIN in Top 10

12.1%

Units

700

Revenue

$14K

Avg. price

$19.99

  • Smile Fish Women Summer Deep V Neck Tank Top Loose Fit Flowy Sleeveless Shirt

    B0B27VCG38

    $19.99·★4.3·4.2K revs

    Smile Fish Women Summer Deep V Neck Tank Top Loose Fit Flowy Sleeveless Shirt

    Units sold700

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