Jessie Toy Story Costume Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jessie Toy Story Costume sales on Amazon US totaled 20,350 units in July 2026 (▼ 7.5% vs. the prior month), generating an estimated $470,351 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.4% of unit volume and 88.4% of revenue, while a typical listing is priced at $31.82. The keyword itself pulled 33,100 Amazon queries over the same period (▲ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the jessie toy story costume Top 50 moved 120,900 units and $3,526,209 in cumulative sales — an average of 10,075 units and $293,851 per month. Monthly throughput topped out at 21,900 units in June 2026 and dipped to 3,400 in January 2026, leaving the latest reading 319.6% higher than August 2025.
Jessie Toy Story Costume Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.4K
▼ 7.5% MoM
Monthly Revenue 2026/07
$470.4K
▼ 25.0% MoM
Top 10 Market Share 2026/07
91.4%
Jessie Toy Story Costume Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jessie toy story costume listing on Amazon US in July 2026 is ASIN B0FDH3BLH2 (Brand: Mattel), which sold 8,000 units at $9.97 apiece — equal to 39.3% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 18,600 units and $415,860 in July 2026 — 91.4% of unit volume and 88.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jessie Toy Story Costume' on Amazon
July 2026
Is 91.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 166.7%vs. prior month
$79.8K
latest month
12-month trend
B07PN7FP76
Disney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
5K
▼ 50.0%vs. prior month
$199.5K
latest month
12-month trend
B0FJZP9WWY
Mattel Disney and Pixar Toy Story 5 Critter Talk Jessie | 12-inch Posable Action Figure Toy & Jimmy Dean, 35+ Movie Sounds & Phrases, English Language
2K
▲ 100.0%vs. prior month
$57.5K
latest month
12-month trend
B0D13XLQTJ
UNSPAZ Bow Headband for Adult Women Grils Sequin Shiny Bow hairband for Cosplay Party Trip Hair Decorations (TS Yellow)
1K
▼ 50.0%vs. prior month
$10K
latest month
12-month trend
B0FG9161NJ
Mattel Disney and Pixar Toy Story 5 Jessie & Figures | Jessie & Double A Team Action Figures Multipack, 7-inch Playscale, Posable, Movie Accurate Toys (Amazon Exclusive)
1K
▲ 0.0%vs. prior month
$42.5K
latest month
12-month trend
B0D66Y74XV
Jurebecia Girls Nightgowns Princess Pajamas Nightdress for Toddler Kids Sleepwear
600
▼ 14.3%vs. prior month
$9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jessie Toy Story Costume Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing jessie toy story costume brand in July 2026, moving 11,000 units across 3 ASINs for 59.1% of Top 10 volume. Disney Store follows with 5,100 units (27.4%), ahead of UNSPAZ on 1,000 units (5.4%).
With 6 brands splitting the Top 10 and 91.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
3 ASINs in Top 10
59.1%
Units
11K
Revenue
$179.8K
Avg. price
$26.55
B0FDH3BLH2
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FJZP9WWY
$28.99·★4.4·197 revsMattel Disney and Pixar Toy Story 5 Critter Talk Jessie | 12-inch Posable Action Figure Toy & Jimmy Dean, 35+ Movie Sounds & Phrases, English Language
Units sold2KB0FG9161NJ
$40.70·★4.6·166 revsMattel Disney and Pixar Toy Story 5 Jessie & Figures | Jessie & Double A Team Action Figures Multipack, 7-inch Playscale, Posable, Movie Accurate Toys (Amazon Exclusive)
Units sold1K
Disney Store
2 ASINs in Top 10
27.4%
Units
5.1K
Revenue
$202.5K
Avg. price
$34.95
B07PN7FP76
$39.90·★4.7·49.4K revsDisney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold5KB0BLBK86B6
$29.99·★4.8·4.7K revsDisney Store Official Toy Story Plush, Jessie, Iconic Cuddly Toy Character with Embroidered Eyes and Soft Plush Features, Suitable for All Ages
Units sold100
UNSPAZ
1 ASIN in Top 10
5.4%
Units
1K
Revenue
$10K
Avg. price
$9.99
B0D13XLQTJ
$9.99·★4.7·2.1K revsUNSPAZ Bow Headband for Adult Women Grils Sequin Shiny Bow hairband for Cosplay Party Trip Hair Decorations (TS Yellow)
Units sold1K
Trending Jessie Toy Story Costume Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DLWMF67S booked 200 units at $17.99, with ▼ 33.3% MoM change. On the growth side, B0FDH3BLH2 leads positive momentum with ▲ 166.7% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLWMF67S
Cowgirl Costume Girls Toddler Princess Dress Up Halloween Cosplay Outfits
Price
$17.99
Rating
4.6
Reviews
315
Latest month sales
B0BLBK86B6
Disney Store Official Toy Story Plush, Jessie, Iconic Cuddly Toy Character with Embroidered Eyes and Soft Plush Features, Suitable for All Ages
Price
$29.99
Rating
4.8
Reviews
4.7K
Latest month sales
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.7
Reviews
1.1K
Latest month sales
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