Jesse Doll Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jesse Doll sales on Amazon US totaled 82,850 units in July 2026 (▼ 10.5% vs. the prior month), generating an estimated $2,373,771 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.0% of unit volume and 65.0% of revenue, while a typical listing is priced at $27.29. The keyword itself pulled 13,697 Amazon queries over the same period (▼ 38.8% MoM).
Zooming out to the 12-month window ending July 2026, the jesse doll Top 50 moved 781,950 units and $23,245,225 in cumulative sales — an average of 65,163 units and $1,937,102 per month. Monthly throughput topped out at 142,050 units in December 2025 and dipped to 24,550 in May 2026, leaving the latest reading 94.7% higher than August 2025.
Jesse Doll Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
82.8K
▼ 10.5% MoM
Monthly Revenue 2026/07
$2.4M
▼ 20.1% MoM
Top 10 Market Share 2026/07
64.0%
Jesse Doll Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jesse doll listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 12.1% of every unit tracked in this report.
The Top 10 ASINs account for 53,000 units and $1,543,280 in July 2026 — 64.0% of unit volume and 65.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jesse Doll' on Amazon
July 2026
Is 64.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 166.7%vs. prior month
$79.8K
latest month
12-month trend
B0FJZQYSWJ
Fisher-Price Little People Disney Pixar Toy Story Figure Pack | 4 Movie Characters, Pretend Play, Toddlers & Preschool Kids Ages 18+ Months
6K
▲ 0.0%vs. prior month
$77.5K
latest month
12-month trend
B07PN7FP76
Disney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
5K
▼ 50.0%vs. prior month
$199.5K
latest month
12-month trend
B0CP41C4QN
Potato Head Create Your Family Set with 44 Parts and Pieces, Creative Toddler and Preschool Toys for 2 Year Old Girls and Boys and Up (Amazon Exclusive)
4K
▲ 33.3%vs. prior month
$82.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jesse Doll Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Disney Store is the best-performing jesse doll brand in July 2026, moving 20,000 units across 4 ASINs for 37.7% of Top 10 volume. Mattel follows with 13,000 units (24.5%), ahead of Disney on 10,000 units (18.9%).
With 5 brands splitting the Top 10 and 81.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.81 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Disney Store
4 ASINs in Top 10
37.7%
Units
20K
Revenue
$798K
Avg. price
$39.92
B07QTZ8238
$39.88·★4.7·49.4K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10KB07PN7FP76
$39.90·★4.7·49.4K revsDisney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold5KB08KXTWZH9
$39.95·★4.7·49.4K revsDisney Store Official Zurg Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold3KB07QV1M3S2
$39.95·★4.7·49.4K revsDisney Store Official Bullseye Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold2K
Mattel
3 ASINs in Top 10
24.5%
Units
13K
Revenue
$185.6K
Avg. price
$17.81
B0FDH3BLH2
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FJZKWC8R
$19.97·★4.7·280 revsMattel Disney and Pixar Toy Story 5 Ragdoll Edition Jessie | 7-inch Soft Playscale Action Figure, Movie Accurate, Collectable
Units sold3KB0FK11STJK
$23.49·★4.7·253 revsMattel Disney and Pixar Toy Story 5 Jessie & Bullseye | 7-inch Playscale Action Figures 2-Pack, Posable, Removable Cowboy Hat
Units sold2K
Disney
1 ASIN in Top 10
18.9%
Units
10K
Revenue
$399.5K
Avg. price
$39.95
B07PQFT83F
$39.95·★4.7·49.4K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10K
Trending Jesse Doll Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FJZKWC8R booked 3K units at $19.97, with ▲ 275.0% MoM change. On the growth side, B09YD6QZGB leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0FDH3BLH2 close behind at ▲ 166.7% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FJZKWC8R
Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Jessie | 7-inch Soft Playscale Action Figure, Movie Accurate, Collectable
Price
$19.97
Rating
4.7
Reviews
280
Latest month sales
B09YD6QZGB
American 18 inch Doll Clothes Accessories -6Sets Different Princess Costume | Birthday Christmas Gift for Girls Age 3+
Price
$26.98
Rating
4.7
Reviews
654
Latest month sales
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.7
Reviews
1.1K
Latest month sales
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