Japanese Knife Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Japanese Knife Set sales on Amazon US totaled 51,100 units in July 2026 (▼ 49.8% vs. the prior month), generating an estimated $3,815,284 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.5% of unit volume and 47.5% of revenue, while a typical listing is priced at $120.36. The keyword itself pulled 21,255 Amazon queries over the same period (▲ 21.4% MoM).
Zooming out to the 12-month window ending July 2026, the japanese knife set Top 50 moved 748,950 units and $49,266,149 in cumulative sales — an average of 62,413 units and $4,105,512 per month. Monthly throughput topped out at 121,900 units in November 2025 and dipped to 33,250 in May 2026, leaving the latest reading 36.1% higher than August 2025.
Japanese Knife Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.1K
▼ 49.8% MoM
Monthly Revenue 2026/07
$3.8M
▼ 47.5% MoM
Top 10 Market Share 2026/07
68.5%
Japanese Knife Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold japanese knife set listing on Amazon US in July 2026 is ASIN B0C1YBPJ43 (Brand: Astercook), which sold 10,000 units at $39.98 apiece — equal to 19.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $1,810,390 in July 2026 — 68.5% of unit volume and 47.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Japanese Knife Set' on Amazon
July 2026
Is 68.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
6K
▲ 100.0%vs. prior month
$124.7K
latest month
12-month trend
B0DYP3J5BW
Knife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
5K
▼ 44.4%vs. prior month
$277.3K
latest month
12-month trend
B01ALYD1WI
Cuisinart 15-Piece Knife Set with Block, High Carbon Stainless Steel, Forged Triple Rivet, White, C77WTR-15P
3K
▲ 0.0%vs. prior month
$280.7K
latest month
12-month trend
B0CRH87MK9
Knife Set, 15 Pieces Kitchen Knife Set with Built in Sharpener, High Carbon German Stainless Steel Knife Block Set, Dishwasher Safe, Fathers Day Gift for Men
2K
▼ 33.3%vs. prior month
$80K
latest month
12-month trend
B0G4LV352H
Astercook Knife Set, 15 Pieces Kitchen Knife Set with Sharpener Block, German Stainless Steel Knives with Anti-Rust Coating, Dishwasher Safe, Elegant Cream White Design, Perfect for Holiday Gifts
2K
▼ 33.3%vs. prior month
$80K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Japanese Knife Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing japanese knife set brand in July 2026, moving 23,000 units across 4 ASINs for 65.7% of Top 10 volume. Cuisinart follows with 3,000 units (8.6%), ahead of Amorston on 2,000 units (5.7%).
With 7 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.73 to $94.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
4 ASINs in Top 10
65.7%
Units
23K
Revenue
$881.3K
Avg. price
$39.73
B0C1YBPJ43
$39.98·★4.8·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0G8HTRKQG
$19.99·★4.7·641 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Units sold6KB0DYP3J5BW
$58.98·★4.7·1.2K revsKnife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
Units sold5KB0G4LV352H
$39.99·★4.8·232 revsAstercook Knife Set, 15 Pieces Kitchen Knife Set with Sharpener Block, German Stainless Steel Knives with Anti-Rust Coating, Dishwasher Safe, Elegant Cream White Design, Perfect for Holiday Gifts
Units sold2K
Cuisinart
1 ASIN in Top 10
8.6%
Units
3K
Revenue
$280.7K
Avg. price
$94.95
B01ALYD1WI
$94.95·★4.6·13.2K revsCuisinart 15-Piece Knife Set with Block, High Carbon Stainless Steel, Forged Triple Rivet, White, C77WTR-15P
Units sold3K
Amorston
1 ASIN in Top 10
5.7%
Units
2K
Revenue
$80K
Avg. price
$39.99
B0CRH87MK9
$39.99·★4.6·2.7K revsKnife Set, 15 Pieces Kitchen Knife Set with Built in Sharpener, High Carbon German Stainless Steel Knife Block Set, Dishwasher Safe, Fathers Day Gift for Men
Units sold2K
Trending Japanese Knife Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BNJWWR3S booked 1K units at $59.99, with ▼ 50.0% MoM change. On the growth side, B0D98FCMGP leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0G8HTRKQG close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BNJWWR3S
MARTHA STEWART Eastwalk 14 Piece High Carbon Stainless Steel Cutlery Kitchen Knife Block Set w/ABS Triple Riveted Forged Handle Acacia Wood Block - Linen White
Price
$59.99
Rating
4.5
Reviews
2.3K
Latest month sales
B0D98FCMGP
Chef Knife Set with Bag, Hand Forged High Carbon Steel BBQ Knives Set | Professional Japan Nakiri Santoku Knife Set with Accessories for Kitchen, Camping Meat Boning Carving Cleaver Butcher Knives
Price
$118.99
Rating
4.7
Reviews
144
Latest month sales
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
641
Latest month sales
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