James Avery Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
James Avery sales on Amazon US totaled 31,900 units in July 2026 (▼ 12.4% vs. the prior month), generating an estimated $805,085 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 48.3% of revenue, while a typical listing is priced at $31.25. The keyword itself pulled 3,763 Amazon queries over the same period (▼ 61.4% MoM).
Zooming out to the 12-month window ending July 2026, the james avery Top 50 moved 610,750 units and $17,537,169 in cumulative sales — an average of 50,896 units and $1,461,431 per month. Monthly throughput topped out at 139,200 units in December 2025 and dipped to 26,100 in May 2026, leaving the latest reading 26.0% lower than August 2025.
James Avery Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.9K
▼ 12.4% MoM
Monthly Revenue 2026/07
$805.1K
▼ 13.5% MoM
Top 10 Market Share 2026/07
56.4%
James Avery Market Share & Sales Concentration on Amazon US — July 2026
The most-sold james avery listing on Amazon US in July 2026 is ASIN B0CY27F8C5 (Brand: AIPPK), which sold 4,000 units at $10.31 apiece — equal to 12.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 18,000 units and $388,740 in July 2026 — 56.4% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'James Avery' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CY27F8C5
AIPPK 18K Gold Plated Clover Lucky Bracelet for Women White/Black/Red/Green Flower Four Leaf Link Bracelets Trendy Jewelry Gifts for Women
4K
vs. prior month
$47.9K
latest month
12-month trend
B0C36VL5ZP
Poxtex 14K Gold Plated Bracelets for Women Waterproof, Non Tarnish Trendy Dainty Minimalist Stackable Jewelry Sets, Herringbone Cuban Paperclip Rope Bead Link Chain Stack Pack, Modern Fashion Accessories Gifts
3K
▲ 328.6%vs. prior month
$21.9K
latest month
12-month trend
B0DZX5QJ21
Smilelife July 4th Independence Day Earrings American Flag Five-pointed Star Earrings Dangle Earrings for Women Independence Day Gifts
3K
▼ 70.0%vs. prior month
$33.4K
latest month
12-month trend
B00RYURH8M
Kendra Scott Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated
2K
▼ 33.3%vs. prior month
$101.5K
latest month
12-month trend
B07SKKHLNJ
Kendra Scott Chantal Beaded Bracelet for Women
1K
▲ 0.0%vs. prior month
$56K
latest month
12-month trend
B08CB69R96
Jewlpire 925 Sterling Silver Chain Necklace for Women, 1.1mm Cable Chains 18K Gold Plated Chain for Women, Thin Sturdy Women's Chains Necklace 14 16 18 20 22 24 Inch
1K
▼ 50.0%vs. prior month
$17.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best James Avery Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AIPPK is the best-performing james avery brand in July 2026, moving 4,000 units across 1 ASIN for 22.2% of Top 10 volume. Kendra Scott follows with 4,000 units (22.2%), ahead of Poxtex on 3,000 units (16.7%).
With 8 brands splitting the Top 10 and 61.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.29 to $63.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AIPPK
1 ASIN in Top 10
22.2%
Units
4K
Revenue
$47.9K
Avg. price
$10.31
B0CY27F8C5
$10.31·★4.3·2.2K revsAIPPK 18K Gold Plated Clover Lucky Bracelet for Women White/Black/Red/Green Flower Four Leaf Link Bracelets Trendy Jewelry Gifts for Women
Units sold4K
Kendra Scott
3 ASINs in Top 10
22.2%
Units
4K
Revenue
$237.3K
Avg. price
$63.13
B00RYURH8M
$51.00·★4.6·24.3K revsKendra Scott Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated
Units sold2KB07SKKHLNJ
$60.00·★4.3·1.3K revsKendra Scott Chantal Beaded Bracelet for Women
Units sold1KB09GNBP3BW
$78.40·★4.6·1.3K revsKendra Scott Cross Pendant Necklace, Fashion Jewelry for Women
Units sold1K
Poxtex
1 ASIN in Top 10
16.7%
Units
3K
Revenue
$21.9K
Avg. price
$6.29
B0C36VL5ZP
$6.29·★4.4·1.7K revsPoxtex 14K Gold Plated Bracelets for Women Waterproof, Non Tarnish Trendy Dainty Minimalist Stackable Jewelry Sets, Herringbone Cuban Paperclip Rope Bead Link Chain Stack Pack, Modern Fashion Accessories Gifts
Units sold3K
Trending James Avery Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CY27F8C5 booked 4K units at $10.31.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CY27F8C5
AIPPK 18K Gold Plated Clover Lucky Bracelet for Women White/Black/Red/Green Flower Four Leaf Link Bracelets Trendy Jewelry Gifts for Women
Price
$10.31
Rating
4.3
Reviews
2.2K
Latest month sales
B0C36VL5ZP
Poxtex 14K Gold Plated Bracelets for Women Waterproof, Non Tarnish Trendy Dainty Minimalist Stackable Jewelry Sets, Herringbone Cuban Paperclip Rope Bead Link Chain Stack Pack, Modern Fashion Accessories Gifts
Price
$6.29
Rating
4.4
Reviews
1.7K
Latest month sales
B0FH1MJ3T1
Adorable Black Cat Earrings for Women Cute Cat Paw Stud Earrings Halloween Christmas Jewelry Gifts
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
301
Latest month sales
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