Jade Necklace Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jade Necklace sales on Amazon US totaled 3,900 units in July 2026 (▼ 39.5% vs. the prior month), generating an estimated $69,413 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.0% of unit volume and 74.0% of revenue, while a typical listing is priced at $61.24. The keyword itself pulled 13,308 Amazon queries over the same period (▼ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the jade necklace Top 50 moved 89,350 units and $1,971,430 in cumulative sales — an average of 7,446 units and $164,286 per month. Monthly throughput topped out at 21,350 units in December 2025 and dipped to 3,900 in July 2026, leaving the latest reading 50.9% lower than August 2025.
Jade Necklace Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.9K
▼ 39.5% MoM
Monthly Revenue 2026/07
$69.4K
▼ 40.8% MoM
Top 10 Market Share 2026/07
91.0%
Jade Necklace Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jade necklace listing on Amazon US in July 2026 is ASIN B0CXJ5NB3K (Brand: SmileBelle), which sold 2,000 units at $8.99 apiece — equal to 51.3% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 3,550 units and $51,333 in July 2026 — 91.0% of unit volume and 74.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jade Necklace' on Amazon
July 2026
Is 91.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CXJ5NB3K
SmileBelle Pearl Necklaces for Women, 18K Gold Choker
2K
▼ 50.0%vs. prior month
$17.7K
latest month
12-month trend
B0D1KDC7MT
Landical 2.4" Jade Bracelet for Women Jade Bangle
500
▲ 0.0%vs. prior month
$6K
latest month
12-month trend
B01GZQ1JFC
Kendra Scott Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated
400
▼ 50.0%vs. prior month
$21.1K
latest month
12-month trend
B08PZ4Y58F
Yaomiao Yaomiao 5 Pcs Crystal Healing Necklaces, Vivid Color with Gold Chain | Natural Gemstone Spiritual Pendant, Adjustable Chain for Daily Wear, Chakra Balancing Stones Jewelry for Women Girls
100
▲ 0.0%vs. prior month
$999
latest month
12-month trend
B09TDYHG34
VIBILIA Healing Crystal Tree of Life Necklace Gemstone Jewelry
100
▲ 0.0%vs. prior month
$989
latest month
12-month trend
B0D2128N2P
Sliver and Gold Plated Natural Stone Necklace Tiny Oval Gemstone Pendant Necklace for Women with Beautiful Jade Turquoise Necklace for Gift
100
▲ 0.0%vs. prior month
$1.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jade Necklace Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SmileBelle is the best-performing jade necklace brand in July 2026, moving 2,050 units across 2 ASINs for 57.7% of Top 10 volume. Landical follows with 500 units (14.1%), ahead of Kendra Scott on 400 units (11.3%).
With 9 brands splitting the Top 10 and 83.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $54.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SmileBelle
2 ASINs in Top 10
57.7%
Units
2K
Revenue
$18.2K
Avg. price
$8.99
B0CXJ5NB3K
$8.99·★4.4·1.7K revsSmileBelle Pearl Necklaces for Women, 18K Gold Choker
Units sold2KB0B4J8S4YH
$8.99·★4.5·1.1K revsSmileBelle SmileBelle Jade Necklace for Women, Dainty Crystal Necklace With Jade Beads | Green Necklaces for Women Crystal Pendant Necklaces as Anniversary Birthday Gifts for Girls
Units sold50
Landical
1 ASIN in Top 10
14.1%
Units
500
Revenue
$6K
Avg. price
$11.99
B0D1KDC7MT
$11.99·★3.9·427 revsLandical 2.4" Jade Bracelet for Women Jade Bangle
Units sold500
Kendra Scott
1 ASIN in Top 10
11.3%
Units
400
Revenue
$21.1K
Avg. price
$54.90
B01GZQ1JFC
$54.90·★4.6·24.3K revsKendra Scott Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated
Units sold400
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