Jade Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jade sales on Amazon US totaled 106,250 units in July 2026 (▼ 13.6% vs. the prior month), generating an estimated $4,666,125 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.8% of unit volume and 78.6% of revenue, while a typical listing is priced at $34.09. The keyword itself pulled 13,559 Amazon queries over the same period (▼ 34.4% MoM).
Zooming out to the 12-month window ending July 2026, the jade Top 50 moved 1,435,450 units and $60,113,300 in cumulative sales — an average of 119,621 units and $5,009,442 per month. Monthly throughput topped out at 153,250 units in November 2025 and dipped to 74,600 in May 2026, leaving the latest reading 18.0% lower than August 2025.
Jade Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
106.3K
▼ 13.6% MoM
Monthly Revenue 2026/07
$4.7M
▼ 19.2% MoM
Top 10 Market Share 2026/07
67.8%
Jade Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jade listing on Amazon US in July 2026 is ASIN B08RD6S5HF (Brand: BAIMEI), which sold 10,000 units at $7.49 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 72,000 units and $3,665,650 in July 2026 — 67.8% of unit volume and 78.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jade' on Amazon
July 2026
Is 67.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08RD6S5HF
BAIMEI IcyMe Gua Sha & Jade Roller Set for Facial Sculpting and Relaxation | Cooling Face Roller & Guasha Tool for Face Lymphatic Drainage, Depuffing, Jawline Definition, Skin Care Gifts for Women–Green
10K
▲ 0.0%vs. prior month
$76K
latest month
12-month trend
B0CFPHV9ZN
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Jade
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B01DTQD7VA
Jade Leaf Matcha Latte Mix, Original, 150g / 5.3oz | Sift-Free Matcha Powder for Lattes - Lightly Sweet Matcha Green Tea Powder w/ Unrefined Cane Sugar - Easy to Make
9K
▼ 10.0%vs. prior month
$91.3K
latest month
12-month trend
B0836GSR23
Rena Chris Gua Sha Facial Tools: Jade Stone Guasha Tool for Face Acupuncture Therapy, Facial Massager for Jawline Sculpting and Puffiness Reducing (Green)
9K
▼ 10.0%vs. prior month
$31.9K
latest month
12-month trend
B00PFDH0IC
Jade Leaf Matcha Powder, Organic Culinary Grade, 30g / 1.06oz | Best for Matcha Lattes, Baking, and Smoothies! - Authentic Japanese Matcha Green Tea Powder - Resealable Pouch
8K
▼ 20.0%vs. prior month
$87.9K
latest month
12-month trend
B07WWC3T9Q
BAIMEI IcyMe Rose Quartz Roller & Gua Sha Facial Tool Set for Depuffing | Cooling Face Roller for Lymphatic Massage,Sculpting Tool for Face, Eyes & Neck, Skin Care Gifts for Women,Spa & Travel Use
6K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
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Best Jade Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jade Leaf Matcha is the best-performing jade brand in July 2026, moving 22,000 units across 3 ASINs for 30.6% of Top 10 volume. BAIMEI follows with 16,000 units (22.2%), ahead of Amazon on 16,000 units (22.2%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.74 to $224.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jade Leaf Matcha
3 ASINs in Top 10
30.6%
Units
22K
Revenue
$319.5K
Avg. price
$16.66
B01DTQD7VA
$10.99·★4.5·34.2K revsJade Leaf Matcha Latte Mix, Original, 150g / 5.3oz | Sift-Free Matcha Powder for Lattes - Lightly Sweet Matcha Green Tea Powder w/ Unrefined Cane Sugar - Easy to Make
Units sold9KB00PFDH0IC
$10.99·★4.5·83.5K revsJade Leaf Matcha Powder, Organic Culinary Grade, 30g / 1.06oz | Best for Matcha Lattes, Baking, and Smoothies! - Authentic Japanese Matcha Green Tea Powder - Resealable Pouch
Units sold8KB089Q9XD2T
$27.99·★4.5·34.2K revsJade Leaf Matcha Latte Mix, Original, 500g / 17.6oz | Best for Matcha Lattes, Warm or Iced! - Authentic Japanese Matcha Green Tea Powder - Cheaper than a Café
Units sold5K
BAIMEI
2 ASINs in Top 10
22.2%
Units
16K
Revenue
$134.4K
Avg. price
$9.74
B08RD6S5HF
$7.49·★4.5·38.2K revsBAIMEI IcyMe Gua Sha & Jade Roller Set for Facial Sculpting and Relaxation | Cooling Face Roller & Guasha Tool for Face Lymphatic Drainage, Depuffing, Jawline Definition, Skin Care Gifts for Women–Green
Units sold10KB07WWC3T9Q
$11.99·★4.6·54.4K revsBAIMEI IcyMe Rose Quartz Roller & Gua Sha Facial Tool Set for Depuffing | Cooling Face Roller for Lymphatic Massage,Sculpting Tool for Face, Eyes & Neck, Skin Care Gifts for Women,Spa & Travel Use
Units sold6K
Amazon
2 ASINs in Top 10
22.2%
Units
16K
Revenue
$2.8M
Avg. price
$224.99
B0CFPHV9ZN
$199.99·★4.6·22.5K revsAmazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Jade
Units sold10KB0CFPP8C33
$249.99·★4.6·12.6K revsAmazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Jade
Units sold6K
Trending Jade Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00L5RNRDE booked 4K units at $7.53, with ▲ 0.0% MoM change. On the growth side, B097Z6ZH1S leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B09BJ5KSMH close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00L5RNRDE
REVLON ColorStay Pencil Waterproof Eyeliner, 206 Jade, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense shimmer color.
Price
$7.53
Rating
4.5
Reviews
54.4K
Latest month sales
B097Z6ZH1S
Jade Leaf Ceremonial Grade Matcha Powder, 50g / 1.76oz | Best for Matcha Lattes, Warm or Iced - Authentic Japanese Matcha Green Tea Powder from Uji & Kagoshima - Resealable Pouch
Price
$18.99
Rating
4.4
Reviews
1K
Latest month sales
B09BJ5KSMH
JADENS Thermal Labels, 500pcs 4×6 Shipping Labels
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.8
Reviews
2.8K
Latest month sales
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