Itch Relief Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Itch Relief Cream sales on Amazon US totaled 589,000 units in July 2026 (▼ 9.7% vs. the prior month), generating an estimated $5,101,480 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 45.9% of revenue, while a typical listing is priced at $10.27. The keyword itself pulled 23,362 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the itch relief cream Top 50 moved 4,786,650 units and $42,777,359 in cumulative sales — an average of 398,888 units and $3,564,780 per month. Monthly throughput topped out at 652,050 units in June 2026 and dipped to 247,800 in May 2026, leaving the latest reading 24.3% higher than August 2025.
Itch Relief Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
589K
▼ 9.7% MoM
Monthly Revenue 2026/07
$5.1M
▼ 7.2% MoM
Top 10 Market Share 2026/07
56.0%
Itch Relief Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold itch relief cream listing on Amazon US in July 2026 is ASIN B00HQRCNWI (Brand: Benadryl), which sold 80,000 units at $6.48 apiece — equal to 13.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $2,340,700 in July 2026 — 56.0% of unit volume and 45.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Itch Relief Cream' on Amazon
July 2026
Is 56.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B013PGADAW
Globe Clotrimazole Cream 1% Antifungal Itch Relief Treatment, 1 oz Tube | Athlete's Foot Care, Jock Itch Care, Ringworm Care, Antifungal Formula, Compact Tubes, Easy Application, Travel Storage
40K
▲ 0.0%vs. prior month
$194K
latest month
12-month trend
B0BJMQBSKJ
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream, 1% Hydrocortisone, Fast-Acting, Anti-Itch Cream for Bug Bites, Rash, Eczema, Psoriasis, Poison Ivy, Oak, Sumac & More, 2 oz
40K
▼ 20.0%vs. prior month
$318.8K
latest month
12-month trend
B0779CBH6S
Amazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
30K
▲ 200.0%vs. prior month
$162.9K
latest month
12-month trend
B0CMVYX6VN
Cortizone-10 Max Strength Intensive Healing Itch Relief Cream, 2 oz. | 1% hydrocortisone, fast-acting, anti-itch cream for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac and more
30K
▲ 50.0%vs. prior month
$242.7K
latest month
12-month trend
B0CNL3G38V
quitch Quitch Mosquito Bite Itch Relief Bug Bite Patch, Camping Travel Essentials | After Bite Insect Bite Treatment, Anti Itch Cream Alternative, Insect Bite Relief, Cruise, Travel and Camping Essential
30K
▼ 50.0%vs. prior month
$299.1K
latest month
12-month trend
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Best Itch Relief Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Benadryl is the best-performing itch relief cream brand in July 2026, moving 100,000 units across 2 ASINs for 30.3% of Top 10 volume. Cortizone 10 follows with 70,000 units (21.2%), ahead of Globe Pharmacy on 40,000 units (12.1%).
With 8 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.69 to $7.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Benadryl
2 ASINs in Top 10
30.3%
Units
100K
Revenue
$576.6K
Avg. price
$4.69
B00HQRCNWI
$6.48·★4.6·45.6K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
Units sold80KB012SAJYEM
$2.89·★4.5·3.7K revsBenadryl Itch Relief Stick, Extra Strength, 0.47 fl. Oz | For Rashes, Insect and Bug Bites, Fits in Backpack or First Aid Kit, Outdoor Activities, Sporting Events, Picnics, Camping
Units sold20K
Cortizone 10
2 ASINs in Top 10
21.2%
Units
70K
Revenue
$561.5K
Avg. price
$7.28
B0BJMQBSKJ
$7.97·★4.7·11.2K revsCortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream, 1% Hydrocortisone, Fast-Acting, Anti-Itch Cream for Bug Bites, Rash, Eczema, Psoriasis, Poison Ivy, Oak, Sumac & More, 2 oz
Units sold40KB0CMVYX6VN
$6.58·★4.8·8.6K revsCortizone-10 Max Strength Intensive Healing Itch Relief Cream, 2 oz. | 1% hydrocortisone, fast-acting, anti-itch cream for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac and more
Units sold30K
Globe Pharmacy
1 ASIN in Top 10
12.1%
Units
40K
Revenue
$194K
Avg. price
$4.85
B013PGADAW
$4.85·★4.6·16.9K revsGlobe Clotrimazole Cream 1% Antifungal Itch Relief Treatment, 1 oz Tube | Athlete's Foot Care, Jock Itch Care, Ringworm Care, Antifungal Formula, Compact Tubes, Easy Application, Travel Storage
Units sold40K
Trending Itch Relief Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0779CBH6S booked 30K units at $5.58, with ▲ 200.0% MoM change. On the growth side, B00KM2P7DQ leads positive momentum with ▲ 7900.0% MoM growth on 4K units, with B0BX6LGM56 close behind at ▲ 300.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0779CBH6S
Amazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
Price
$5.58
Rating
4.7
Reviews
8K
Latest month sales
B00KM2P7DQ
Caladryl Calamine Lotion for Itching, Insect Bites & Poison Ivy, 6 Fl Oz | Itch Relief Lotion with 8% Calamine & 1% Pramoxine, Helps Relieve Pain and Rashes from Poison Ivy, Oak & Sumac
Price
$5.97
Rating
4.6
Reviews
7.5K
Latest month sales
B0BX6LGM56
CeraVe Moisturizing Cream for Itch Relief, Anti Itch Cream, 16oz | Skin Care That Relieves Minor Skin Irritations, Sunburn & Bug Bites with Pramoxine Hydrochloride In A Fragrance Free Formula
Unlock to view ASIN details and product titles
Price
$23.97
Rating
4.7
Reviews
11.9K
Latest month sales
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