Italian Charms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Italian Charms sales on Amazon US totaled 6,450 units in July 2026 (▲ 5.7% vs. the prior month), generating an estimated $97,694 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.5% of unit volume and 75.3% of revenue, while a typical listing is priced at $14.13. The keyword itself pulled 11,866 Amazon queries over the same period (▼ 29.5% MoM).
Zooming out to the 12-month window ending July 2026, the italian charms Top 50 moved 65,550 units and $1,025,860 in cumulative sales — an average of 5,463 units and $85,488 per month. Monthly throughput topped out at 8,450 units in December 2025 and dipped to 3,550 in May 2026, leaving the latest reading 3.0% lower than August 2025.
Italian Charms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.5K
▲ 5.7% MoM
Monthly Revenue 2026/07
$97.7K
▲ 3.9% MoM
Top 10 Market Share 2026/07
77.5%
Italian Charms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold italian charms listing on Amazon US in July 2026 is ASIN B08GP4VZ4M (Brand: SANNIX), which sold 2,000 units at $18.99 apiece — equal to 31.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,000 units and $73,527 in July 2026 — 77.5% of unit volume and 75.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Italian Charms' on Amazon
July 2026
Is 77.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08GP4VZ4M
SANNIX 350Pcs Bracelet Charms Jewelry Making Charms Assorted Gold Plated | Enamel Pendants, for DIY Necklace Bracelet Earring, Craft Supplies
2K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B07SS3JJDC
Jewlpire 18K Gold Plated 925 Sterling Silver Chain Necklace for Women Girls, 0.8mm Box Chain Lobster Claw Clasp-Super Thin & Strong Necklace Chain 16/18/20/22/24 Inch
1K
▲ 0.0%vs. prior month
$15.3K
latest month
12-month trend
B0CSH98DBD
Fablinks Italian Charm Bracelet Tool, Stainless Steel Charms Opening Tools, Easy Opener Compatible with Standard 9mm Link Bracelets
600
▲ 50.0%vs. prior month
$3.6K
latest month
12-month trend
B0CSFP9D9R
GEMOSA 9mm Italian Charm Bracelet Starter Set Stainless Steel
500
▲ 66.7%vs. prior month
$4.5K
latest month
12-month trend
B0CSFPMSHH
GEMOSA 9mm Italian Charm Bracelet Starter Set Stainless Steel
300
▲ 50.0%vs. prior month
$2.7K
latest month
12-month trend
B0FMS69MV2
Generic 2PCS Nomination Tool Stainless Steel Nomination Bracelet Tool Silver Italian Nomination Charm Tool Nomination Bracelets Italian Bracelet Link Tools for Nomination Adding and Removing Charms
200
▲ 0.0%vs. prior month
$918
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Italian Charms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SANNIX is the best-performing italian charms brand in July 2026, moving 2,000 units across 1 ASIN for 40.0% of Top 10 volume. Jewlpire follows with 1,000 units (20.0%), ahead of GEMOSA on 800 units (16.0%).
With 8 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SANNIX
1 ASIN in Top 10
40.0%
Units
2K
Revenue
$38K
Avg. price
$18.99
B08GP4VZ4M
$18.99·★4.6·6K revsSANNIX 350Pcs Bracelet Charms Jewelry Making Charms Assorted Gold Plated | Enamel Pendants, for DIY Necklace Bracelet Earring, Craft Supplies
Units sold2K
Jewlpire
1 ASIN in Top 10
20.0%
Units
1K
Revenue
$15.3K
Avg. price
$16.99
B07SS3JJDC
$16.99·★4.4·19.5K revsJewlpire 18K Gold Plated 925 Sterling Silver Chain Necklace for Women Girls, 0.8mm Box Chain Lobster Claw Clasp-Super Thin & Strong Necklace Chain 16/18/20/22/24 Inch
Units sold1K
GEMOSA
2 ASINs in Top 10
16.0%
Units
800
Revenue
$7.2K
Avg. price
$8.99
B0CSFP9D9R
$8.99·★4.6·256 revsGEMOSA 9mm Italian Charm Bracelet Starter Set Stainless Steel
Units sold500B0CSFPMSHH
$8.99·★4.6·255 revsGEMOSA 9mm Italian Charm Bracelet Starter Set Stainless Steel
Units sold300
Trending Italian Charms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07FW5WJJT booked 100 units at $17.90, with ▲ 0.0% MoM change. On the growth side, B0FZRQ6RR2 leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FW5WJJT
Miabella Italian 18K Gold Over 925 Sterling Silver Genuine Coin Charm | 500-Lira, for Women & Men, Medallion Pendant for Necklace, Chains & Bracelets, Made in Italy
Price
$17.90
Rating
4.5
Reviews
874
Latest month sales
B07VB5H1J2
Barzel 18K Gold Plated Flat Marina Chain With Italian Horn Necklace Cornicello - Made In Brazil
Price
$24.99
Rating
4.4
Reviews
4.1K
Latest month sales
B0FZRQ6RR2
papasgix Italian Charm Bracelet Charms Gold Silver Set with 1pc Starter Brascelet, 10pcs Assorted Italian Charms for Bracelets and 1pc Opening Tool, 9mm Modular Italian Charm Bulk Pack Links Handmade DIY Jewelry
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.6
Reviews
24
Latest month sales
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