Iso 100 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Iso 100 sales on Amazon US totaled 419,000 units in July 2026 (▼ 18.2% vs. the prior month), generating an estimated $20,237,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 48.1% of revenue, while a typical listing is priced at $58.84. The keyword itself pulled 18,375 Amazon queries over the same period (▲ 15.2% MoM).
Zooming out to the 12-month window ending July 2026, the iso 100 Top 50 moved 4,878,900 units and $211,743,029 in cumulative sales — an average of 406,575 units and $17,645,252 per month. Monthly throughput topped out at 512,000 units in June 2026 and dipped to 246,000 in May 2026, leaving the latest reading 0.2% higher than August 2025.
Iso 100 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
419K
▼ 18.2% MoM
Monthly Revenue 2026/07
$20.2M
▼ 14.2% MoM
Top 10 Market Share 2026/07
52.5%
Iso 100 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold iso 100 listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 14.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $9,731,200 in July 2026 — 52.5% of unit volume and 48.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Iso 100' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B002DYIZEO
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
30K
▼ 66.7%vs. prior month
$839.7K
latest month
12-month trend
B002DYIZH6
Optimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
20K
▼ 33.3%vs. prior month
$913.2K
latest month
12-month trend
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
20K
▲ 100.0%vs. prior month
$570.6K
latest month
12-month trend
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
20K
▲ 100.0%vs. prior month
$752.4K
latest month
12-month trend
B0CQ32D39X
Transparent Labs Grass-Fed Whey Protein - 30 Servings, Milk Chocolate | Naturally Flavored, Gluten Free Whey Protein Isolate Powder with 28g of Protein per Serving & 9 Amino Acids
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Iso 100 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optimum Nutrition is the best-performing iso 100 brand in July 2026, moving 70,000 units across 4 ASINs for 31.8% of Top 10 volume. Orgain follows with 60,000 units (27.3%), ahead of Transparent Labs on 40,000 units (18.2%).
With 5 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.98 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optimum Nutrition
4 ASINs in Top 10
31.8%
Units
70K
Revenue
$3.1M
Avg. price
$52.91
B002DYIZEO
$27.99·★4.6·78.5K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold30KB002DYIZH6
$48.83·★4.6·100.1K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold20KB000QSNYGI
$96.28·★4.6·100.1K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 5 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold10KB002DYIZHG
$38.52·★4.7·29.9K revsOptimum Nutrition Gold Standard Whey Protein, Extreme Milk Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold10K
Orgain
1 ASIN in Top 10
27.3%
Units
60K
Revenue
$1.8M
Avg. price
$31.98
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60K
Transparent Labs
2 ASINs in Top 10
18.2%
Units
40K
Revenue
$2.4M
Avg. price
$59.99
B0CQ32D39X
$59.99·★4.6·1.9K revsTransparent Labs Grass-Fed Whey Protein - 30 Servings, Milk Chocolate | Naturally Flavored, Gluten Free Whey Protein Isolate Powder with 28g of Protein per Serving & 9 Amino Acids
Units sold20KB0CQ3JTR6F
$59.99·★4.5·1.8K revsTransparent Labs Grass-Fed Whey Protein - 30 Servings, French Vanilla | Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids
Units sold20K
Trending Iso 100 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B06Y5ZG66K leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B099J2SWXV close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Price
$29.97
Rating
4.6
Reviews
28.5K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$35.49
Rating
4.6
Reviews
20.7K
Latest month sales
B09MR7XY9P
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Cookies & Cream | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Unlock to view ASIN details and product titles
Price
$38.22
Rating
4.6
Reviews
3.7K
Latest month sales
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