Iphone 17e Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Iphone 17e sales on Amazon US totaled 100,100 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $4,242,301 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.9% of unit volume and 18.7% of revenue, while a typical listing is priced at $172.39. The keyword itself pulled 56,266 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the iphone 17e Top 50 moved 776,950 units and $33,653,927 in cumulative sales — an average of 64,746 units and $2,804,494 per month. Monthly throughput topped out at 100,100 units in July 2026 and dipped to 49,800 in January 2026, leaving the latest reading 87.3% higher than August 2025.
Iphone 17e Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100.1K
▲ 1.3% MoM
Monthly Revenue 2026/07
$4.2M
▼ 5.1% MoM
Top 10 Market Share 2026/07
76.9%
Iphone 17e Market Share & Sales Concentration on Amazon US — July 2026
The most-sold iphone 17e listing on Amazon US in July 2026 is ASIN B09CSSP9C1 (Brand: Ailun), which sold 10,000 units at $5.98 apiece — equal to 10.0% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $793,930 in July 2026 — 76.9% of unit volume and 18.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Iphone 17e' on Amazon
July 2026
![miracase for iPhone 17e Case & iPhone 16e Case, Full-Body Phone with Built-in Glass Screen Protector, [Magnetic with MagSafe] Military Drop Proof 17 E/ 16 E Cover Bumper 6.1 inch, Black (ASIN B0F1TNK61D), rank #4 by monthly sales volume for 'Iphone 17e' on Amazon](https://m.media-amazon.com/images/I/71l3AVZuJOL._AC_UY512_.jpg)
![miracase for iPhone 16e case & iPhone 17e Case for MagSafe [with 2×9H+ Screen Protectors] TOP Military-Grade Protection Shockproof with Velvet Touch for iPhone 16e/17e Phone Case 6.1", Matte Black (ASIN B0FY6G1RFK), rank #7 by monthly sales volume for 'Iphone 17e' on Amazon](https://m.media-amazon.com/images/I/61bIDEtowdL._AC_UY512_.jpg)
Is 76.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09CSSP9C1
Ailun 3 Pack Screen Protector for iPhone 17e/16e/14/13/13 Pro | 6.1 Inch, Tempered Glass, Case Friendly, Not for iPhone 16 6.1 Inch
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B09F2JY5FF
Ailun Privacy Screen Protector iPhone 17e/16e/14/13/13 Pro, 2 Pack | 6.1 Inch, Anti Spy Private, Tempered Glass, Case Friendly, Not for iPhone 16 6.1 Inch
10K
▲ 0.0%vs. prior month
$68.4K
latest month
12-month trend
B0DW92LBH6
SUPFINE Magnetic for iPhone 17e Case/iPhone 16e Case Black | With Screen Protector, Translucent Matte, Compatible with MagSafe, Military Grade Drop Proof, Rugged Shockproof Protective
10K
▲ 0.0%vs. prior month
$84.4K
latest month
12-month trend
B0F1TNK61D
miracase for iPhone 17e Case & iPhone 16e Case, Full-Body Phone with Built-in Glass Screen Protector, [Magnetic with MagSafe] Military Drop Proof 17 E/ 16 E Cover Bumper 6.1 inch, Black
10K
▲ 0.0%vs. prior month
$201.8K
latest month
12-month trend
B0F3X5349F
Wiaocit Tempered Glass Screen Protector for iPhone 16e/iPhone 17e | 3+3 Pack, 9H Hardness, Camera Lens Protector, Installation Frame, Bubble Free, Case Friendly
10K
▲ 25.0%vs. prior month
$49.9K
latest month
12-month trend
B0FHQ8JRQ3
FNTCASE for iPhone 17e/ iPhone 16e Case, Fit for Magsafe, Screen Protector | Translucent Matte Magnetic Back, 14FT Military Grade Drop Protection, Shockproof Protective Phone Cover, Light Pink
8K
▲ 14.3%vs. prior month
$68.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Iphone 17e Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ailun is the best-performing iphone 17e brand in July 2026, moving 20,000 units across 2 ASINs for 26.0% of Top 10 volume. Miracase follows with 17,000 units (22.1%), ahead of SUPFINE on 10,000 units (13.0%).
With 8 brands splitting the Top 10 and 61.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.48 to $20.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ailun
2 ASINs in Top 10
26.0%
Units
20K
Revenue
$128.2K
Avg. price
$6.48
B09CSSP9C1
$5.98·★4.6·1.1M revsAilun 3 Pack Screen Protector for iPhone 17e/16e/14/13/13 Pro | 6.1 Inch, Tempered Glass, Case Friendly, Not for iPhone 16 6.1 Inch
Units sold10KB09F2JY5FF
$6.98·★4.4·167.1K revsAilun Privacy Screen Protector iPhone 17e/16e/14/13/13 Pro, 2 Pack | 6.1 Inch, Anti Spy Private, Tempered Glass, Case Friendly, Not for iPhone 16 6.1 Inch
Units sold10K
Miracase
2 ASINs in Top 10
22.1%
Units
17K
Revenue
$352.4K
Avg. price
$20.89
B0F1TNK61D
$19.79·★4.3·117.4K revsmiracase for iPhone 17e Case & iPhone 16e Case, Full-Body Phone with Built-in Glass Screen Protector, [Magnetic with MagSafe] Military Drop Proof 17 E/ 16 E Cover Bumper 6.1 inch, Black
Units sold10KB0FY6G1RFK
$21.99·★4.5·43.7K revsmiracase for iPhone 16e case & iPhone 17e Case for MagSafe [with 2×9H+ Screen Protectors] TOP Military-Grade Protection Shockproof with Velvet Touch for iPhone 16e/17e Phone Case 6.1", Matte Black
Units sold7K
SUPFINE
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$84.4K
Avg. price
$9.99
B0DW92LBH6
$9.99·★4.5·77.9K revsSUPFINE Magnetic for iPhone 17e Case/iPhone 16e Case Black | With Screen Protector, Translucent Matte, Compatible with MagSafe, Military Grade Drop Proof, Rugged Shockproof Protective
Units sold10K
Trending Iphone 17e Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DT4B9Z6X booked 2K units at $5.99, with ▲ 0.0% MoM change. On the growth side, B0DKGBTVHW leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0GWN52GC4 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DT4B9Z6X
for iPhone 17e/16e Case with Screen Protector Clear | Compatible with Magsafe, Anti-Yellowing, Military-Grade Protection, Shockproof Slim Magnetic Phone Case,6.1"
Price
$5.99
Rating
4.6
Reviews
22.2K
Latest month sales
B0DKGBTVHW
Spigen Ultra Hybrid MagFit for iPhone 17e/16e Case, Frost Black | Anti-Yellowing Resin, Air Cushion Tech, Military-Grade Drop Protection, Raised Camera Protection, Compatible with MagSafe
Price
$17.99
Rating
4.6
Reviews
332.4K
Latest month sales
B0GWN52GC4
Apple iPhone 17e, 256GB, Black - Unlocked (Renewed)
Unlock to view ASIN details and product titles
Price
$549.00
Rating
4.1
Reviews
36
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this iphone 17e report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card