Iphone 13 Mini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Apple is the best-performing iphone 13 mini brand in July 2026, moving 21,000 units across 7 ASINs for 67.7% of Top 10 volume. SUPFINE follows with 4,000 units (12.9%), ahead of Ailun on 3,000 units (9.7%).

With 4 brands splitting the Top 10 and 90.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.98 to $241.36, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BN71VW28 booked 2K units at $296.89, with ▲ 100.0% MoM change. On the growth side, B0BN72FYFG leads positive momentum with ▲ 200.0% MoM growth on 6K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.