Iphone 12 Mini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Iphone 12 Mini sales on Amazon US totaled 40,650 units in July 2026 (▲ 13.7% vs. the prior month), generating an estimated $6,546,479 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.9% of unit volume and 71.9% of revenue, while a typical listing is priced at $159.11. The keyword itself pulled 27,607 Amazon queries over the same period (▲ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the iphone 12 mini Top 50 moved 478,450 units and $74,403,645 in cumulative sales — an average of 39,871 units and $6,200,304 per month. Monthly throughput topped out at 60,050 units in December 2025 and dipped to 16,850 in May 2026, leaving the latest reading 19.2% lower than August 2025.
Iphone 12 Mini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
40.6K
▲ 13.7% MoM
Monthly Revenue 2026/07
$6.5M
▲ 22.0% MoM
Top 10 Market Share 2026/07
68.9%
Iphone 12 Mini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold iphone 12 mini listing on Amazon US in July 2026 is ASIN B0BN72FYFG (Brand: Apple), which sold 6,000 units at $290.33 apiece — equal to 14.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $4,704,240 in July 2026 — 68.9% of unit volume and 71.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Iphone 12 Mini' on Amazon
July 2026
Is 68.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BN72FYFG
Apple iPhone 14, 128GB, Midnight - Unlocked (Renewed)
6K
▲ 200.0%vs. prior month
$1.8M
latest month
12-month trend
B08PP5MSVB
Apple iPhone 12, 64GB, Black - Unlocked (Renewed)
4K
▲ 0.0%vs. prior month
$713.5K
latest month
12-month trend
B0DTJSYC9M
SUPFINE Magnetic for iPhone 12 Mini Case/iPhone 13 Mini Case Black | With Screen Protector, Translucent Matte, Compatible with MagSafe, Military Grade Drop Proof, Rugged Shockproof Protective
4K
▲ 33.3%vs. prior month
$33.8K
latest month
12-month trend
B09LNW3CY2
Apple iPhone 13, 128GB, Midnight - Unlocked (Renewed)
4K
▼ 20.0%vs. prior month
$1.1M
latest month
12-month trend
B0CP6DDN1H
Motorola Moto G Play LTE | Unlocked | Made for US 4/64GB | 50MP Camera | Sapphire Blue
3K
▼ 25.0%vs. prior month
$313.5K
latest month
12-month trend
B08DG8ZBV3
Ailun 3 Pack Screen Protector for iPhone 12 Mini 2020 | 5.4 Inch, Tempered Glass
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Iphone 12 Mini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing iphone 12 mini brand in July 2026, moving 19,000 units across 7 ASINs for 67.9% of Top 10 volume. SUPFINE follows with 4,000 units (14.3%), ahead of Motorola on 3,000 units (10.7%).
With 4 brands splitting the Top 10 and 92.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $203.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
7 ASINs in Top 10
67.9%
Units
19K
Revenue
$4.3M
Avg. price
$203.84
B0BN72FYFG
$290.33·★4.0·13.3K revsApple iPhone 14, 128GB, Midnight - Unlocked (Renewed)
Units sold6KB08PP5MSVB
$186.00·★4.0·36K revsApple iPhone 12, 64GB, Black - Unlocked (Renewed)
Units sold4KB09LNW3CY2
$267.00·★4.0·27.7K revsApple iPhone 13, 128GB, Midnight - Unlocked (Renewed)
Units sold4KB0BDY71GRG
$114.75·★3.9·5.9K revsApple iPhone SE 3rd Gen, 64GB, Midnight - Unlocked (Renewed)
Units sold2KB07ZPKN6YR
$171.90·★4.2·60.1K revsApple iPhone 11, 64GB, Black - Unlocked (Renewed)
Units sold1KB08PNCYYVZ
$216.99·★4.0·36K revsApple iPhone 12, 128GB, Black - Unlocked (Renewed)
Units sold1KB08PNKN4J7
$179.90·★4.0·19.5K revsApple iPhone 12 Mini, 128GB, Black - Unlocked (Renewed)
Units sold1K
SUPFINE
1 ASIN in Top 10
14.3%
Units
4K
Revenue
$33.8K
Avg. price
$9.99
B0DTJSYC9M
$9.99·★4.5·78.4K revsSUPFINE Magnetic for iPhone 12 Mini Case/iPhone 13 Mini Case Black | With Screen Protector, Translucent Matte, Compatible with MagSafe, Military Grade Drop Proof, Rugged Shockproof Protective
Units sold4K
Motorola
1 ASIN in Top 10
10.7%
Units
3K
Revenue
$313.5K
Avg. price
$99.99
B0CP6DDN1H
$99.99·★4.2·2K revsMotorola Moto G Play LTE | Unlocked | Made for US 4/64GB | 50MP Camera | Sapphire Blue
Units sold3K
Trending Iphone 12 Mini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08PNCYYVZ booked 1K units at $216.99, with ▲ 100.0% MoM change. On the growth side, B0BN72FYFG leads positive momentum with ▲ 200.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08PNCYYVZ
Apple iPhone 12, 128GB, Black - Unlocked (Renewed)
Price
$216.99
Rating
4.0
Reviews
36K
Latest month sales
B08PNKN4J7
Apple iPhone 12 Mini, 128GB, Black - Unlocked (Renewed)
Price
$179.90
Rating
4.0
Reviews
19.5K
Latest month sales
B0BN72FYFG
Apple iPhone 14, 128GB, Midnight - Unlocked (Renewed)
Unlock to view ASIN details and product titles
Price
$290.33
Rating
4.0
Reviews
13.3K
Latest month sales
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