Iphone 12 Mini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Iphone 12 Mini sales on Amazon US totaled 38,500 units in July 2026 (▲ 21.1% vs. the prior month), generating an estimated $6,103,888 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.5% of unit volume and 72.6% of revenue, while a typical listing is priced at $140.39. The keyword itself pulled 27,508 Amazon queries over the same period (▲ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the iphone 12 mini Top 50 moved 439,600 units and $69,504,376 in cumulative sales — an average of 36,633 units and $5,792,031 per month. Monthly throughput topped out at 54,450 units in December 2025 and dipped to 16,050 in May 2026, leaving the latest reading 17.7% lower than August 2025.
Iphone 12 Mini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
38.5K
▲ 21.1% MoM
Monthly Revenue 2026/07
$6.1M
▲ 26.9% MoM
Top 10 Market Share 2026/07
67.5%
Iphone 12 Mini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold iphone 12 mini listing on Amazon US in July 2026 is ASIN B0BN72FYFG (Brand: Apple), which sold 6,000 units at $297.00 apiece — equal to 15.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $4,433,840 in July 2026 — 67.5% of unit volume and 72.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Iphone 12 Mini' on Amazon
July 2026
Is 67.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BN72FYFG
Apple iPhone 14, 128GB, Midnight - Unlocked (Renewed)
6K
▲ 200.0%vs. prior month
$1.8M
latest month
12-month trend
B08PP5MSVB
Apple iPhone 12, 64GB, Black - Unlocked (Renewed)
4K
▲ 0.0%vs. prior month
$713.5K
latest month
12-month trend
B09LNW3CY2
Apple iPhone 13, 128GB, Midnight - Unlocked (Renewed)
4K
▼ 20.0%vs. prior month
$1.1M
latest month
12-month trend
B0DTJSYC9M
SUPFINE Magnetic for iPhone 12 Mini Case/iPhone 13 Mini Case Black | With Screen Protector, Translucent Matte, Compatible with MagSafe, Military Grade Drop Proof, Rugged Shockproof Protective
4K
▲ 33.3%vs. prior month
$33.8K
latest month
12-month trend
B08DG8ZBV3
Ailun 3 Pack Screen Protector for iPhone 12 Mini 2020 | 5.4 Inch, Tempered Glass
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0BDY71GRG
Apple iPhone SE 3rd Gen, 64GB, Midnight - Unlocked (Renewed)
2K
▲ 0.0%vs. prior month
$233.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Iphone 12 Mini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing iphone 12 mini brand in July 2026, moving 19,000 units across 7 ASINs for 73.1% of Top 10 volume. SUPFINE follows with 4,000 units (15.4%), ahead of Ailun on 2,000 units (7.7%).
With 4 brands splitting the Top 10 and 96.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.98 to $205.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
7 ASINs in Top 10
73.1%
Units
19K
Revenue
$4.4M
Avg. price
$205.32
B0BN72FYFG
$297.00·★4.0·13.4K revsApple iPhone 14, 128GB, Midnight - Unlocked (Renewed)
Units sold6KB08PP5MSVB
$185.50·★4.0·36.1K revsApple iPhone 12, 64GB, Black - Unlocked (Renewed)
Units sold4KB09LNW3CY2
$265.00·★4.0·27.7K revsApple iPhone 13, 128GB, Midnight - Unlocked (Renewed)
Units sold4KB0BDY71GRG
$113.75·★3.9·5.9K revsApple iPhone SE 3rd Gen, 64GB, Midnight - Unlocked (Renewed)
Units sold2KB07ZPKN6YR
$163.00·★4.2·60.1K revsApple iPhone 11, 64GB, Black - Unlocked (Renewed)
Units sold1KB08PNCYYVZ
$216.99·★4.0·36.1K revsApple iPhone 12, 128GB, Black - Unlocked (Renewed)
Units sold1KB08PNM1LNZ
$196.00·★4.0·36.1K revsApple iPhone 12, 64GB, Blue - Unlocked (Renewed)
Units sold1K
SUPFINE
1 ASIN in Top 10
15.4%
Units
4K
Revenue
$33.8K
Avg. price
$6.78
B0DTJSYC9M
$6.78·★4.5·78.8K revsSUPFINE Magnetic for iPhone 12 Mini Case/iPhone 13 Mini Case Black | With Screen Protector, Translucent Matte, Compatible with MagSafe, Military Grade Drop Proof, Rugged Shockproof Protective
Units sold4K
Ailun
1 ASIN in Top 10
7.7%
Units
2K
Revenue
$12K
Avg. price
$5.98
B08DG8ZBV3
$5.98·★4.6·1.1M revsAilun 3 Pack Screen Protector for iPhone 12 Mini 2020 | 5.4 Inch, Tempered Glass
Units sold2K
Trending Iphone 12 Mini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FXM5Q8VZ booked 1K units at $27.98, with ▲ 100.0% MoM change. On the growth side, B0BN72FYFG leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B08PNKN4J7 close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FXM5Q8VZ
OMOTON TP02-Pro 5 in 1 Magnetic Phone Holder for Vlogging Essentials, Black | Arca-type Base with a 1/4" Screw Hole, Selfie Stick with Rear Attachment Plate, for iPhone 12-17 Series, Gym Kitchen Travel
Price
$27.98
Rating
4.5
Reviews
339
Latest month sales
B0BN72FYFG
Apple iPhone 14, 128GB, Midnight - Unlocked (Renewed)
Price
$297.00
Rating
4.0
Reviews
13.4K
Latest month sales
B08PNKN4J7
Apple iPhone 12 Mini, 128GB, Black - Unlocked (Renewed)
Unlock to view ASIN details and product titles
Price
$178.82
Rating
4.0
Reviews
19.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this iphone 12 mini report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card