Ipad 11 Inch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ipad 11 Inch sales on Amazon US totaled 96,900 units in July 2026 (▼ 21.5% vs. the prior month), generating an estimated $22,547,593 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.2% of unit volume and 56.0% of revenue, while a typical listing is priced at $435.22. The keyword itself pulled 8,103 Amazon queries over the same period (▼ 18.1% MoM).
Zooming out to the 12-month window ending July 2026, the ipad 11 inch Top 50 moved 1,279,000 units and $271,726,323 in cumulative sales — an average of 106,583 units and $22,643,860 per month. Monthly throughput topped out at 140,100 units in November 2025 and dipped to 80,600 in May 2026, leaving the latest reading 3.4% higher than August 2025.
Ipad 11 Inch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
96.9K
▼ 21.5% MoM
Monthly Revenue 2026/07
$22.5M
▼ 29.5% MoM
Top 10 Market Share 2026/07
72.2%
Ipad 11 Inch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ipad 11 inch listing on Amazon US in July 2026 is ASIN B0B8STRJYJ (Brand: MoKo), which sold 10,000 units at $9.95 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 70,000 units and $12,618,730 in July 2026 — 72.2% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ipad 11 Inch' on Amazon
July 2026
Is 72.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B8STRJYJ
MoKo for iPad (A16) 11th Generation Case, iPad 10th Gen Case, Navy Blue | For iPad 11/10.9 Inch Case 2025/2022, Slim Stand Hard PC Translucent Back Shell Smart Cover,Support Touch ID,Auto Wake/Sleep
10K
▲ 0.0%vs. prior month
$96.5K
latest month
12-month trend
B0DZ75TN5F
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
10K
▲ 0.0%vs. prior month
$4M
latest month
12-month trend
B0DZ77D5HL
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver
8K
▼ 20.0%vs. prior month
$3.1M
latest month
12-month trend
B0BK8RFV57
SEYMAC stock Case for iPad (A16) 11th/10th Generation 11''/10.9'' 2025/2022, Full-Body Drop Protection Case with Screen Protector &360° Rotate Hand Strap/Stand, Black
8K
▼ 20.0%vs. prior month
$223.9K
latest month
12-month trend
B0DZ7871B8
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink
7K
▼ 30.0%vs. prior month
$2.9M
latest month
12-month trend
B08264XHCZ
Apple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
7K
▼ 12.5%vs. prior month
$699K
latest month
12-month trend
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Best Ipad 11 Inch Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing ipad 11 inch brand in July 2026, moving 42,000 units across 6 ASINs for 60.0% of Top 10 volume. MoKo follows with 16,000 units (22.9%), ahead of SEYMAC stock on 8,000 units (11.4%).
With 4 brands splitting the Top 10 and 94.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.22 to $262.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
6 ASINs in Top 10
60.0%
Units
42K
Revenue
$12.2M
Avg. price
$262.33
B0DZ75TN5F
$399.00·★4.7·28.1K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
Units sold10KB0DZ77D5HL
$399.99·★4.7·28.1K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver
Units sold8KB0DZ7871B8
$399.00·★4.7·28.1K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink
Units sold7KB08264XHCZ
$95.00·★4.1·15.8K revsApple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
Units sold7KB09HK12K5M
$169.00·★4.3·4.7K revsApple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Units sold6KB08KWJW3DV
$112.00·★4.2·9.2K revsApple iPad 2020 (10.2-inch, Wi-Fi, 32GB) - Space Gray (Renewed)
Units sold4K
MoKo
2 ASINs in Top 10
22.9%
Units
16K
Revenue
$152.7K
Avg. price
$9.22
B0B8STRJYJ
$9.95·★4.6·43.2K revsMoKo for iPad (A16) 11th Generation Case, iPad 10th Gen Case, Navy Blue | For iPad 11/10.9 Inch Case 2025/2022, Slim Stand Hard PC Translucent Back Shell Smart Cover,Support Touch ID,Auto Wake/Sleep
Units sold10KB0DX1XWXT6
$8.49·★4.6·4.7K revsMoko for iPad A16 11th Generation Case 11 Inch 2025 with Pencil Holder,Pink | For iPad 10th Generation Case 10.9 Inch 2022, Slim Light Trifold Protective Cover with Hard PC Translucent Back Shell
Units sold6K
SEYMAC stock
1 ASIN in Top 10
11.4%
Units
8K
Revenue
$223.9K
Avg. price
$27.99
B0BK8RFV57
$27.99·★4.5·11.4K revsSEYMAC stock Case for iPad (A16) 11th/10th Generation 11''/10.9'' 2025/2022, Full-Body Drop Protection Case with Screen Protector &360° Rotate Hand Strap/Stand, Black
Units sold8K
Trending Ipad 11 Inch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09HK12K5M booked 6K units at $169.00, with ▲ 200.0% MoM change. On the growth side, B0BTR8W14K leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09HK12K5M
Apple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Price
$169.00
Rating
4.3
Reviews
4.7K
Latest month sales
B08KWJW3DV
Apple iPad 2020 (10.2-inch, Wi-Fi, 32GB) - Space Gray (Renewed)
Price
$112.00
Rating
4.2
Reviews
9.2K
Latest month sales
B0BTR8W14K
2022 Apple iPad (10.9-inch, Wi-Fi, 64GB) - Silver (Renewed)
Unlock to view ASIN details and product titles
Price
$318.00
Rating
4.4
Reviews
1.3K
Latest month sales
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