Intex Pool Float Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Intex Pool Float sales on Amazon US totaled 100,100 units in July 2026 (▼ 23.0% vs. the prior month), generating an estimated $3,047,703 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 51.0% of revenue, while a typical listing is priced at $28.47. The keyword itself pulled 5,554 Amazon queries over the same period (▼ 61.2% MoM).
Zooming out to the 12-month window ending July 2026, the intex pool float Top 50 moved 393,850 units and $11,387,835 in cumulative sales — an average of 32,821 units and $948,986 per month. Monthly throughput topped out at 130,000 units in June 2026 and dipped to 6,200 in January 2026, leaving the latest reading 167.3% higher than August 2025.
Intex Pool Float Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100.1K
▼ 23.0% MoM
Monthly Revenue 2026/07
$3M
▼ 24.3% MoM
Top 10 Market Share 2026/07
48.0%
Intex Pool Float Market Share & Sales Concentration on Amazon US — July 2026
The most-sold intex pool float listing on Amazon US in July 2026 is ASIN B0CCW6WLJ9 (Brand: SwimWays), which sold 10,000 units at $38.99 apiece — equal to 10.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 48,000 units and $1,555,590 in July 2026 — 48.0% of unit volume and 51.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Intex Pool Float' on Amazon
July 2026









Is 48.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0CCW6WLJ9
SwimWays Spring Float Recliner, Fast-Inflating Adult Pool Lounger; Ages 15+ | Patented Fast Inflation for Immediate Use During Travel, Fits Most Adults and Teens, Teens & Adults Can Lounge Comfortably
10K
▲ 0.0%vs. prior month
$398.9K
latest month
12-month trend

B0D68VRKS2
Aqua 4-in-1 Monterey Hammock Pool Float & Water Hammocks – 2-3-4 Multipacks – Multiple Colors/Styles – for Adults and Kids Floating
7K
▼ 12.5%vs. prior month
$171.9K
latest month
12-month trend

B003TQMBV8
SWIMLINE Original Fabric Covered Inflatable Pool Lounger | with Comfortable Sling Seat, Back Rest, and Built in Cup Holder | for Pool, Beach, Lake, and More
5K
▲ 150.0%vs. prior month
$127.7K
latest month
12-month trend

B0BRB6XJQL
Inflatable Unicorn Flamingo Pool Floats - Jasonwell 2 Pack Pool Floaties Inflatables Rafts for Swimming Pools Tubes for Floating Lake Beach Floaty Swim Rings Pools Party Toys for Adults Kids
5K
▼ 28.6%vs. prior month
$117.3K
latest month
12-month trend

B01KUL0D4Q
INTEX Kool Splash Inflatable Water Slide for Swimming Pool Fun | 58849EP - Blow Up Play Center with Sprinkler for Kids Ages 6 and Up
4K
▼ 50.0%vs. prior month
$449.5K
latest month
12-month trend

B06W5WP5KL
Intex, 43234-2327 3 Pack 59220EP - Animal Head Split Ring Pool Floats Bundle Includes Frog, Duck, Penguin, Giraffe, Frog, Penguin (Style May Vary)
4K
▲ 0.0%vs. prior month
$49.2K
latest month
12-month trend
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Best Intex Pool Float Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Intex is the best-performing intex pool float brand in July 2026, moving 14,000 units across 4 ASINs for 29.2% of Top 10 volume. Jasonwell follows with 12,000 units (25.0%), ahead of SwimWays on 10,000 units (20.8%).
With 5 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.32 to $38.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Intex
4 ASINs in Top 10
29.2%
Units
14K
Revenue
$565.8K
Avg. price
$35.24

B01KUL0D4Q
$106.99·★3.8·7.5K revsINTEX Kool Splash Inflatable Water Slide for Swimming Pool Fun | 58849EP - Blow Up Play Center with Sprinkler for Kids Ages 6 and Up
Units sold4K
B06W5WP5KL
$12.20·★4.5·3.8K revsIntex, 43234-2327 3 Pack 59220EP - Animal Head Split Ring Pool Floats Bundle Includes Frog, Duck, Penguin, Giraffe, Frog, Penguin (Style May Vary)
Units sold4K
B01EG7LV50
$8.98·★4.5·1.3K revsIntex, 43234-2336 59574EP My Baby Float, Yellow
Units sold3K
B00O80WA38
$12.79·★4.4·8K revsINTEX 56822EP Mega Chill Inflatable Cooler: Removable Ice Chest – 5 Built-in Cup Holders – 2 Durable Handles – Easy-to-Use Connectors – River Run Compatability
Units sold3K
Jasonwell
3 ASINs in Top 10
25.0%
Units
12K
Revenue
$291.3K
Avg. price
$25.32

B0BRB6XJQL
$24.99·★4.5·2.5K revsInflatable Unicorn Flamingo Pool Floats - Jasonwell 2 Pack Pool Floaties Inflatables Rafts for Swimming Pools Tubes for Floating Lake Beach Floaty Swim Rings Pools Party Toys for Adults Kids
Units sold5K
B0BRNJSSV7
$21.99·★4.2·2.4K revsJasonwell Inflatable Pool Float Adult - Pool Floaties Lounger Floats Floating Chair Raft with Adjustable Backrest Cup Holders Water Floaty Lake Lounge Tanning Floats Beach Party Toys for Adults
Units sold4K
B0BR5NLF9P
$28.99·★4.3·9.3K revsInflatable Tanning Pool Lounger Float - Jasonwell 4 in 1 Sun Tan Tub Sunbathing Pool Lounge Raft Floatie Toys Water Filled Tanning Bed Mat Pad for Adult Blow Up Kiddie Pools Kids Ball Pit (MG,L)
Units sold3K
SwimWays
1 ASIN in Top 10
20.8%
Units
10K
Revenue
$398.9K
Avg. price
$38.99

B0CCW6WLJ9
$38.99·★4.4·1.9K revsSwimWays Spring Float Recliner, Fast-Inflating Adult Pool Lounger; Ages 15+ | Patented Fast Inflation for Immediate Use During Travel, Fits Most Adults and Teens, Teens & Adults Can Lounge Comfortably
Units sold10K
Trending Intex Pool Float Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B003TQMBV8 booked 5K units at $22.33, with ▲ 150.0% MoM change. On the growth side, B01FRDJJ3S leads positive momentum with ▲ 166.7% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B003TQMBV8
SWIMLINE Original Fabric Covered Inflatable Pool Lounger | with Comfortable Sling Seat, Back Rest, and Built in Cup Holder | for Pool, Beach, Lake, and More
Price
$22.33
Rating
3.8
Reviews
8.6K
Latest month sales

B01EG7LV50
Intex, 43234-2336 59574EP My Baby Float, Yellow
Price
$8.98
Rating
4.5
Reviews
1.3K
Latest month sales

B01FRDJJ3S
Intex Frost Tube Inflatable Sturdy Swim Pool, 36" (4-Pack)
Unlock to view ASIN details and product titles
Price
$14.89
Rating
4.3
Reviews
2.1K
Latest month sales
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