Instant Pot 8qt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Instant Pot 8qt sales on Amazon US totaled 45,550 units in July 2026 (▼ 65.5% vs. the prior month), generating an estimated $4,804,417 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.4% of unit volume and 73.8% of revenue, while a typical listing is priced at $102.21. The keyword itself pulled 15,041 Amazon queries over the same period (▼ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the instant pot 8qt Top 50 moved 888,050 units and $92,303,561 in cumulative sales — an average of 74,004 units and $7,691,963 per month. Monthly throughput topped out at 155,850 units in November 2025 and dipped to 27,800 in May 2026, leaving the latest reading 5.6% lower than August 2025.
Instant Pot 8qt Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.5K
▼ 65.5% MoM
Monthly Revenue 2026/07
$4.8M
▼ 62.9% MoM
Top 10 Market Share 2026/07
72.4%
Instant Pot 8qt Market Share & Sales Concentration on Amazon US — July 2026
The most-sold instant pot 8qt listing on Amazon US in July 2026 is ASIN B01NBKTPTS (Brand: Instant Pot), which sold 10,000 units at $159.67 apiece — equal to 22.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $3,544,800 in July 2026 — 72.4% of unit volume and 73.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Instant Pot 8qt' on Amazon
July 2026
Is 72.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01NBKTPTS
Instant Pot Duo Plus 6-Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B06Y1YD5W7
Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
7K
▼ 30.0%vs. prior month
$582.5K
latest month
12-month trend
B00FLYWNYQ
Instant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker, Stainless Steelt | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
6K
▼ 70.0%vs. prior month
$644.6K
latest month
12-month trend
B07DFVY29X
Crock-Pot Large 8-Quart Programmable Slow Cooker with Auto Warm Setting Black Stainless Steel
3K
▼ 62.5%vs. prior month
$224.3K
latest month
12-month trend
B0BFX95J5P
Cosori Pressure Cooker 6QT, 9-in-1, Ceramic Coating Pot, 12 Safety Features | Rice Cooker, Slow Cook, Sous Vide, Saute, Stainless Steel, 1100W, Silver
2K
▼ 33.3%vs. prior month
$162.5K
latest month
12-month trend
B08PPZWNCV
Instant Pot Pro (8 QT) 10-in-1 Pressure Cooker, Slow Cooker, Rice/Grain Cooker, Steamer, Sauté, Sous Vide, Yogurt Maker, Sterilizer, and Warmer, Includes App with Over 800 Recipes, Black
1K
▼ 88.9%vs. prior month
$195.7K
latest month
12-month trend
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Best Instant Pot 8qt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Instant Pot is the best-performing instant pot 8qt brand in July 2026, moving 27,000 units across 7 ASINs for 81.8% of Top 10 volume. Crock-Pot follows with 3,000 units (9.1%), ahead of Cosori on 2,000 units (6.1%).
With 4 brands splitting the Top 10 and 97.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $75.95 to $122.04, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Instant Pot
7 ASINs in Top 10
81.8%
Units
27K
Revenue
$3M
Avg. price
$122.04
B01NBKTPTS
$159.67·★4.6·48.9K revsInstant Pot Duo Plus 6-Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold10KB06Y1YD5W7
$89.99·★4.7·173.6K revsInstant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
Units sold7KB00FLYWNYQ
$104.67·★4.7·173.6K revsInstant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker, Stainless Steelt | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold6KB08PPZWNCV
$199.99·★4.5·14.1K revsInstant Pot Pro (8 QT) 10-in-1 Pressure Cooker, Slow Cooker, Rice/Grain Cooker, Steamer, Sauté, Sous Vide, Yogurt Maker, Sterilizer, and Warmer, Includes App with Over 800 Recipes, Black
Units sold1KB0F9BD5M2K
$69.99·★4.5·6.6K revsInstant Pot 4QT RIO Mini 7-in-1 Multi-Cooker, Pressure Cooker, Slow cook, Sauté, Steam, Rice Maker, Yogurt, & Warmer, Rosewater, 4 Quarts
Units sold1KB09MZTSSR2
$129.99·★4.4·5.2K revsInstant Pot 8-Quart Whisper Quiet 9-in-1 Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, App With Over 800 Recipes, Stainless Steel, Duo Plus
Units sold1KB0B4PQDFCL
$99.99·★4.5·6.6K revsInstant Pot Rio 6 Qt 7-in-1 Electric Pressure Cooker, Black | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, keep warm, family meals
Units sold1K
Crock-Pot
1 ASIN in Top 10
9.1%
Units
3K
Revenue
$224.3K
Avg. price
$75.95
B07DFVY29X
$75.95·★4.5·18.5K revsCrock-Pot Large 8-Quart Programmable Slow Cooker with Auto Warm Setting Black Stainless Steel
Units sold3K
Cosori
1 ASIN in Top 10
6.1%
Units
2K
Revenue
$162.5K
Avg. price
$78.20
B0BFX95J5P
$78.20·★4.8·7.4K revsCosori Pressure Cooker 6QT, 9-in-1, Ceramic Coating Pot, 12 Safety Features | Rice Cooker, Slow Cook, Sous Vide, Saute, Stainless Steel, 1100W, Silver
Units sold2K
Trending Instant Pot 8qt Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09MZTSSR2 booked 1K units at $129.99, with ▼ 50.0% MoM change. On the growth side, B09MCSVWPS leads positive momentum with ▲ 500.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09MZTSSR2
Instant Pot 8-Quart Whisper Quiet 9-in-1 Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, App With Over 800 Recipes, Stainless Steel, Duo Plus
Price
$129.99
Rating
4.4
Reviews
5.2K
Latest month sales
B0FJ9DY1RV
Ninja® HyperHeat™ 9-in-1 Pressure Cooker, 6.5-qt, Stone Purple, PC201SP | Cooks 2X faster, Sear, Sauté, Slow Cook, Steam & Sous Vide, 1200W, PFAS-free pot, removable SimpliServe™ pot for easy serving
Price
$169.99
Rating
4.6
Reviews
336
Latest month sales
B09MCSVWPS
KINGBULL 8QT Electric Pressure Cooker, 12-in-1 Stainless Steel Multi Cooker with Nonstick Inner Pot, Slow Cooker, Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer, Delay Start
Unlock to view ASIN details and product titles
Price
$99.90
Rating
4.5
Reviews
187
Latest month sales
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