Insta 360 Go Ultra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Insta 360 Go Ultra sales on Amazon US totaled 11,550 units in July 2026 (▼ 21.7% vs. the prior month), generating an estimated $3,229,297 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.1% of unit volume and 79.5% of revenue, while a typical listing is priced at $336.68. The keyword itself pulled 21,609 Amazon queries over the same period (▼ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the insta 360 go ultra Top 50 moved 106,050 units and $31,033,463 in cumulative sales — an average of 8,838 units and $2,586,122 per month. Monthly throughput topped out at 14,500 units in June 2026 and dipped to 5,300 in August 2025, leaving the latest reading 117.9% higher than August 2025.
Insta 360 Go Ultra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.6K
▼ 21.7% MoM
Monthly Revenue 2026/07
$3.2M
▼ 22.4% MoM
Top 10 Market Share 2026/07
77.1%
Insta 360 Go Ultra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold insta 360 go ultra listing on Amazon US in July 2026 is ASIN B0G92M6VFM (Brand: Insta360), which sold 2,000 units at $89.99 apiece — equal to 17.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,900 units and $2,566,436 in July 2026 — 77.1% of unit volume and 79.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Insta 360 Go Ultra' on Amazon
July 2026
Is 77.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G92M6VFM
Insta360 Snap Selfie Screen with Light - 4K Magnetic Selfie Monitor Screen for Selfie, Vlogging, Compaitble with iphone 15/16/17 Pro, Adjustable Lighting, Touchscreen Control, Wired Instant Connection
2K
▲ 0.0%vs. prior month
$174.6K
latest month
12-month trend
B0DNFVN528
Insta360 512GB PRO microSDXC Memory Card, V30, A2, UHS-I, 90 MB/s Read/Write Speed
1K
▲ 0.0%vs. prior month
$140K
latest month
12-month trend
B0DZCBYCNY
Insta360 X5 - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization, Triple AI Chip Design
1K
▼ 50.0%vs. prior month
$527.7K
latest month
12-month trend
B0DYD56G2Y
DJI Osmo Nano Standard Combo (128GB), 4K Wearable Camera, 1/1.3″ Sensor | 1/1.3″ Sensor | 4K/60fps & 143° Wide FOV | 200-Min Battery | Swift Content Transfer | Magnetic Wearable Design
1K
▲ 0.0%vs. prior month
$409K
latest month
12-month trend
B0GXJRJ2MK
Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses, 12× Zoom, 1" Sensor, Detachable 2" Touchscreen, Triple AI Chip, Pocket Gimbal Camera for Vlog Photography-Cosmic Black
1K
vs. prior month
$770K
latest month
12-month trend
B0F7KS5BLD
Insta360 Mic Air Transmitter, 7.9g Ultralight, Wireless Microphone, Noise Cancelling, Vlog, Streaming, Compatible Luna Ultra/X5/X4/X4 Air/Ace Pro 2/GO Ultra
900
▼ 10.0%vs. prior month
$42.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Insta 360 Go Ultra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Insta360 is the best-performing insta 360 go ultra brand in July 2026, moving 7,400 units across 8 ASINs for 83.1% of Top 10 volume. DJI follows with 1,000 units (11.2%), ahead of GoPro on 500 units (5.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $274.37 to $409.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Insta360
8 ASINs in Top 10
83.1%
Units
7.4K
Revenue
$2M
Avg. price
$274.37
B0G92M6VFM
$89.99·★4.0·473 revsInsta360 Snap Selfie Screen with Light - 4K Magnetic Selfie Monitor Screen for Selfie, Vlogging, Compaitble with iphone 15/16/17 Pro, Adjustable Lighting, Touchscreen Control, Wired Instant Connection
Units sold2KB0DNFVN528
$139.99·★4.8·2.1K revsInsta360 512GB PRO microSDXC Memory Card, V30, A2, UHS-I, 90 MB/s Read/Write Speed
Units sold1KB0DZCBYCNY
$549.99·★4.6·2.5K revsInsta360 X5 - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization, Triple AI Chip Design
Units sold1KB0GXJRJ2MK
$769.99·★4.2·517 revsInsta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses, 12× Zoom, 1" Sensor, Detachable 2" Touchscreen, Triple AI Chip, Pocket Gimbal Camera for Vlog Photography-Cosmic Black
Units sold1KB0F7KS5BLD
$49.99·★4.6·755 revsInsta360 Mic Air Transmitter, 7.9g Ultralight, Wireless Microphone, Noise Cancelling, Vlog, Streaming, Compatible Luna Ultra/X5/X4/X4 Air/Ace Pro 2/GO Ultra
Units sold900B0B9H572LC
$229.99·★4.6·6.8K revsInsta360 X3-360 Action Camera with 5.7K 360 Active HDR Video, 4K Single-Lens Camera, Waterproof, FlowState Stabilization, 2.29" Touchscreen, AI Editing, for Motorcycle, Wintersports and Vlogging
Units sold500B0D3WLV9Q1
$319.99·★4.3·2.1K revsInsta360 GO 3S - 128 GB Black 4K Tiny Portable Vlogging Camera, Hands-Free POVs, Mount Anywhere, Stabilization, 140 Min Battery Life, 10m Waterproof, Pet POV
Units sold500B0FLDC9BQL
$44.99·★4.4·318 revsInsta360 Ring Remote - Wearable, Rechargeable Action Camera Remote Control for Fingers, Selfie Sticks, Bicycle, Motorcycle Handlebars, Fishing Rods, Vlogging for X5, X4 Air, GO Ultra, Ace Pro 2
Units sold500
DJI
1 ASIN in Top 10
11.2%
Units
1K
Revenue
$409K
Avg. price
$409.00
B0DYD56G2Y
$409.00·★4.4·2.2K revsDJI Osmo Nano Standard Combo (128GB), 4K Wearable Camera, 1/1.3″ Sensor | 1/1.3″ Sensor | 4K/60fps & 143° Wide FOV | 200-Min Battery | Swift Content Transfer | Magnetic Wearable Design
Units sold1K
GoPro
1 ASIN in Top 10
5.6%
Units
500
Revenue
$151.9K
Avg. price
$299.00
B0FNGK6JZP
$299.00·★4.3·230 revsGoPro MAX2 - Waterproof 360 + Traditional Action Camera with Touch Screen, Spherical 8K Video, 29MP 360 Photos, Easy Replaceable Lenses, HyperSmooth Stabilization, 6 Microphones
Units sold500
Trending Insta 360 Go Ultra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GXJRJ2MK booked 1K units at $769.99. On the growth side, B0GGBCL43L leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GXJRJ2MK
Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses, 12× Zoom, 1" Sensor, Detachable 2" Touchscreen, Triple AI Chip, Pocket Gimbal Camera for Vlog Photography-Cosmic Black
Price
$769.99
Rating
4.2
Reviews
517
Latest month sales
B0GGBCL43L
Magnetic Mini Fill Light for Insta360 GO Ultra, 4H Runtime, 200 mAh | Magnetic Portable Fill Light, 4 Adjustable Color Temp Stepless Dimming, USB-C Recharge Mini Light for Vlog Outdoor Recording
Price
$19.99
Rating
4.6
Reviews
33
Latest month sales
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