Inground Pool Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Inground Pool sales on Amazon US totaled 256,650 units in July 2026 (▼ 15.2% vs. the prior month), generating an estimated $10,776,017 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.9% of unit volume and 45.1% of revenue, while a typical listing is priced at $1250.39. The keyword itself pulled 2,731 Amazon queries over the same period (▼ 58.3% MoM).
Zooming out to the 12-month window ending July 2026, the inground pool Top 50 moved 1,413,150 units and $66,201,403 in cumulative sales — an average of 117,763 units and $5,516,784 per month. Monthly throughput topped out at 302,650 units in June 2026 and dipped to 33,450 in January 2026, leaving the latest reading 72.2% higher than August 2025.
Inground Pool Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
256.6K
▼ 15.2% MoM
Monthly Revenue 2026/07
$10.8M
▼ 39.0% MoM
Top 10 Market Share 2026/07
77.9%
Inground Pool Market Share & Sales Concentration on Amazon US — July 2026
The most-sold inground pool listing on Amazon US in July 2026 is ASIN B01N132P9C (Brand: CLOROX Pool&Spa), which sold 50,000 units at $14.98 apiece — equal to 19.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $4,863,200 in July 2026 — 77.9% of unit volume and 45.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Inground Pool' on Amazon
July 2026
Is 77.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N132P9C
Clorox® Pool&Spa™ Swimming Pool Algaecide and Clarifier, Prevents and Treats Pool Algae, Clears Water, 128 Fl Oz (Pack of 1)
50K
▲ 25.0%vs. prior month
$744K
latest month
12-month trend
B09MSY8BLB
EASYTEST 7-Way Pool Test Strips, 150 Strips Water Test for Hot tub and Spa | Water Chemical Testing kit for Bromine, Total Alkalinity, pH, Free Chlorine, Total Hardness, Cyanuric Acid, Total Chlorine
40K
▼ 20.0%vs. prior month
$438.4K
latest month
12-month trend
B084GPS6KR
Clorox® Pool&Spa™ Swimming Pool pH Down, Lowers pH, Protects Against Eye and Skin Irritation, 5LB (Pack of 1)
20K
▲ 0.0%vs. prior month
$203.4K
latest month
12-month trend
B09R82X1S5
HTH 52037R, Pool Care Shock Advanced, 12 Pack | Cal Hypo Formula; Prevents Bacteria & Algae; Restores Crystal Clear Water; Shock Treatment; Visibly Brilliant Sparkle
20K
▼ 33.3%vs. prior month
$916K
latest month
12-month trend
B0BQCMQ8NW
Clorox® Pool&Spa™ Shock XTRABLUE® Plus, Kills Bacteria & Algae in Swimming Pools, Swim-Ready in 15 Minutes, (12-Pack), Granular
20K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09R839DJ1
HTH 52036R, Pool Care Shock Advanced, 6 Pack | Cal Hypo Formula; Prevents Bacteria & Algae; Restores Crystal Clear Water; Shock Treatment; Visibly Brilliant Sparkle
10K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
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Best Inground Pool Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLOROX Pool&Spa is the best-performing inground pool brand in July 2026, moving 100,000 units across 4 ASINs for 50.0% of Top 10 volume. EASYTEST follows with 40,000 units (20.0%), ahead of HTH on 30,000 units (15.0%).
With 6 brands splitting the Top 10 and 85.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $35.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLOROX Pool&Spa
4 ASINs in Top 10
50.0%
Units
100K
Revenue
$2.4M
Avg. price
$28.60
B01N132P9C
$14.98·★4.5·16K revsClorox® Pool&Spa™ Swimming Pool Algaecide and Clarifier, Prevents and Treats Pool Algae, Clears Water, 128 Fl Oz (Pack of 1)
Units sold50KB084GPS6KR
$9.44·★4.7·7.8K revsClorox® Pool&Spa™ Swimming Pool pH Down, Lowers pH, Protects Against Eye and Skin Irritation, 5LB (Pack of 1)
Units sold20KB0BQCMQ8NW
$59.98·★4.7·5.1K revsClorox® Pool&Spa™ Shock XTRABLUE® Plus, Kills Bacteria & Algae in Swimming Pools, Swim-Ready in 15 Minutes, (12-Pack), Granular
Units sold20KB0CY2W9KMY
$29.98·★4.7·2.2K revsClorox® Pool&Spa™ Shock Clear, for Crystal Clear Swimming Pool Water, Swim-ready in 15 minutes, Suitable for vinyl pools (6-Pack)
Units sold10K
EASYTEST
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$438.4K
Avg. price
$11.99
B09MSY8BLB
$11.99·★4.4·26.5K revsEASYTEST 7-Way Pool Test Strips, 150 Strips Water Test for Hot tub and Spa | Water Chemical Testing kit for Bromine, Total Alkalinity, pH, Free Chlorine, Total Hardness, Cyanuric Acid, Total Chlorine
Units sold40K
HTH
2 ASINs in Top 10
15.0%
Units
30K
Revenue
$1.2M
Avg. price
$35.97
B09R82X1S5
$47.96·★4.7·14.5K revsHTH 52037R, Pool Care Shock Advanced, 12 Pack | Cal Hypo Formula; Prevents Bacteria & Algae; Restores Crystal Clear Water; Shock Treatment; Visibly Brilliant Sparkle
Units sold20KB09R839DJ1
$23.98·★4.7·14.5K revsHTH 52036R, Pool Care Shock Advanced, 6 Pack | Cal Hypo Formula; Prevents Bacteria & Algae; Restores Crystal Clear Water; Shock Treatment; Visibly Brilliant Sparkle
Units sold10K
Trending Inground Pool Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DYN4RDQN leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0D4QR2K28 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DYN4RDQN
Pool Fountain 7-Color 4 Modes LED Lights for Above/Inground Pools, Dual Sprayer Sprinkler Waterfall Cool 20℉, Pool Lights w/Remote, Adjustable Height 16-22", Pool Accessories,Outdoor Decor(Gray)
Price
$29.99
Rating
3.9
Reviews
1.3K
Latest month sales
B0D4QR2K28
3 in 1 Winter Closing Kit - Pool Winterizing Kit for Above Ground Pool and inground Pools, Easy to Use - Up to 30,000 Gallon
Price
$19.99
Rating
4.5
Reviews
1.9K
Latest month sales
B00J7L47HA
Pool Mate 4-Pounds Premium Pool Stabilizer and Conditioner | Chlorine Stabilizer, Concentrated Cyanuric Acid for Pools, Helps Chlorine Last Longer, 6oz raises CYA 10ppm per 5,000 gallons
Unlock to view ASIN details and product titles
Price
$16.95
Rating
4.5
Reviews
3.4K
Latest month sales
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