Indoor Tv Antenna Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Indoor Tv Antenna sales on Amazon US totaled 33,300 units in July 2026 (▼ 45.6% vs. the prior month), generating an estimated $725,869 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.1% of unit volume and 71.1% of revenue, while a typical listing is priced at $35.35. The keyword itself pulled 13,967 Amazon queries over the same period (▼ 16.1% MoM).
Zooming out to the 12-month window ending July 2026, the indoor tv antenna Top 50 moved 422,700 units and $9,158,983 in cumulative sales — an average of 35,225 units and $763,249 per month. Monthly throughput topped out at 60,300 units in June 2026 and dipped to 19,500 in May 2026, leaving the latest reading 11.7% higher than August 2025.
Indoor Tv Antenna Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33.3K
▼ 45.6% MoM
Monthly Revenue 2026/07
$725.9K
▼ 41.0% MoM
Top 10 Market Share 2026/07
84.1%
Indoor Tv Antenna Market Share & Sales Concentration on Amazon US — July 2026
The most-sold indoor tv antenna listing on Amazon US in July 2026 is ASIN B07YJ4TKFM (Brand: HIDB), which sold 10,000 units at $18.98 apiece — equal to 30.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $515,790 in July 2026 — 84.1% of unit volume and 71.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Indoor Tv Antenna' on Amazon
July 2026
Is 84.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07YJ4TKFM
HIDB TV Antenna for Smart TV Indoor, Digital TV Antenna for Local Channels | OTA Digital HD Signal Antenna with Magnetic Base and 10ft Cable for Easy Setup
10K
▲ 0.0%vs. prior month
$194K
latest month
12-month trend
B0D5YH3R5C
DAANT TV Antenna Indoor Long Range | Supports 4K 1080p Smart TV Signal Reception with 16ft HDTV Coax Cable
5K
▼ 37.5%vs. prior month
$92.5K
latest month
12-month trend
B074TWSQFM
Channel Master FLATenna - Indoor Digital HDTV Antenna, 12' Coaxial Cable, Superior Reception Range & Signal Reliability, Supports 4K Smart TVs, OTA Broadcast & NextGen TV, Easy Install
3K
▲ 0.0%vs. prior month
$99.3K
latest month
12-month trend
B07BLNWZHS
Philips Rabbit Ears Black Indoor TV Antenna, Dipole and Circular Loop | Tabletop Antenna, Digital, Smart TV Compatible, HDTV Antenna, 4K 1080P VHF UHF, 5Ft Coaxial Cable, SDV8201B/27
2K
▼ 33.3%vs. prior month
$31.4K
latest month
12-month trend
B0CVW14368
TV Antennas, HD Digital Antenna for Smart TV Indoor, 360°Signal Reception-Digital tv Antenna Indoor for Local Channels-Support 4K 1080p for All Type of HDTV Digital TV's
2K
▼ 60.0%vs. prior month
$12K
latest month
12-month trend
B0D8MB6PBP
UltraPro Hover Digital TV Antenna Indoor for Smart TV | Long Range HD Local Channels, Easy Mount on Top Design, Supports 4K 1080P HDTV VHF UHF, 360° Reception, 83713
2K
▲ 0.0%vs. prior month
$31.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Indoor Tv Antenna Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HIDB is the best-performing indoor tv antenna brand in July 2026, moving 10,000 units across 1 ASIN for 35.7% of Top 10 volume. DAANT follows with 5,000 units (17.9%), ahead of Channel Master on 3,000 units (10.7%).
With 9 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.98 to $35.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HIDB
1 ASIN in Top 10
35.7%
Units
10K
Revenue
$194K
Avg. price
$18.98
B07YJ4TKFM
$18.98·★3.8·21.4K revsHIDB TV Antenna for Smart TV Indoor, Digital TV Antenna for Local Channels | OTA Digital HD Signal Antenna with Magnetic Base and 10ft Cable for Easy Setup
Units sold10K
DAANT
1 ASIN in Top 10
17.9%
Units
5K
Revenue
$92.5K
Avg. price
$18.99
B0D5YH3R5C
$18.99·★4.0·4K revsDAANT TV Antenna Indoor Long Range | Supports 4K 1080p Smart TV Signal Reception with 16ft HDTV Coax Cable
Units sold5K
Channel Master
1 ASIN in Top 10
10.7%
Units
3K
Revenue
$99.3K
Avg. price
$35.00
B074TWSQFM
$35.00·★4.1·2K revsChannel Master FLATenna - Indoor Digital HDTV Antenna, 12' Coaxial Cable, Superior Reception Range & Signal Reliability, Supports 4K Smart TVs, OTA Broadcast & NextGen TV, Easy Install
Units sold3K
Trending Indoor Tv Antenna Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01L2WKTAU booked 1K units at $10.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01L2WKTAU
GE Modern Loop Rabbit Ears Indoor TV Antenna, 15 inch Extendable Dipoles | 4K 1080P VHF UHF, Tabletop Antenna, Digital HDTV Antenna, Smart TV Compatible, 4ft Coaxial Cable, Black, 33675
Price
$10.99
Rating
4.1
Reviews
2.8K
Latest month sales
B0FDH8JMLR
GE Portable HD TV Antenna, Indoor Digital Antenna for 1080p 4K 8K | VHF UHF Channels, 20 Mile Range, Magnetic Base, Compact Travel Design for RV, Camping, Tailgating, Black, 81843
Price
$9.88
Rating
4.1
Reviews
198
Latest month sales
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