Individual Lashes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Individual Lashes sales on Amazon US totaled 343,000 units in July 2026 (▼ 7.0% vs. the prior month), generating an estimated $3,777,580 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.6% of unit volume and 51.6% of revenue, while a typical listing is priced at $10.67. The keyword itself pulled 24,262 Amazon queries over the same period (▼ 3.8% MoM).
Zooming out to the 12-month window ending July 2026, the individual lashes Top 50 moved 3,489,900 units and $38,583,270 in cumulative sales — an average of 290,825 units and $3,215,273 per month. Monthly throughput topped out at 369,000 units in June 2026 and dipped to 201,300 in May 2026, leaving the latest reading 29.4% higher than August 2025.
Individual Lashes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
343K
▼ 7.0% MoM
Monthly Revenue 2026/07
$3.8M
▼ 5.9% MoM
Top 10 Market Share 2026/07
46.6%
Individual Lashes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold individual lashes listing on Amazon US in July 2026 is ASIN B0D8BB4338 (Brand: GAQQI), which sold 40,000 units at $12.99 apiece — equal to 11.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $1,949,300 in July 2026 — 46.6% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Individual Lashes' on Amazon
July 2026
Is 46.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D8BB4338
GAQQI Lash Cluster Glue, Waterproof Bond and Seal Lash Glue, Black - 10ml | Strong Hold 3-7days, Latex-free & Formaldehyde-free, Waterproof, For Cluster/ Individual/ Strip Lashes, Easy to Use
40K
▼ 20.0%vs. prior month
$514.4K
latest month
12-month trend
B0G4C52W5L
Lash Clusters Kit 708Pcs Individual Cluster Lash Extensions Kit 30D+40D+50D+60D+80D+100D Wispy Eyelash Clusters with Lash Bond and Seal and Tweezers 10-16mm 6 Styles Mix Lashes Clusters Kit
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B0DK8DCVK7
Goddvenus Lash Clusters Kit Wispy Eyelash Clusters Lashes Natural DIY Lash Extension Kit 10-16mm Cluster Eyelash Extensions Kit 300pcs C Curl Individual Lashes Cluster Eyelash (No Tweezers)
20K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend
B0FCML6GXH
Goddvenus Manga Lash Clusters With Spikes Wispy Cluster Eyelash Extensions Fluffy Anime Eyelashes Clusters Reusable Faux Mink Fairy Individual Lash Extension (D Curve 12-18mm 204 pieces)
20K
▲ 0.0%vs. prior month
$195.4K
latest month
12-month trend
B00DS4EIEE
Kiss So Wispy, False Eyelashes, '', 12mm, Includes 5 Pairs Of Lashes, Easy to Apply, Reusable Lash Clusters
10K
▼ 50.0%vs. prior month
$89.9K
latest month
12-month trend
B0C74B6XN8
Pawotence Lash Extension Kit DIY 280pcs Lash Clusters Eyelash Extension Kit, 9-16mm 30D 40D Individual Lashes Kit with Lash Bond and Seal, Lash Tweezers for Self Use (30D&40D, 0.07D, 9-16mm, Kit)
10K
▲ 0.0%vs. prior month
$147.7K
latest month
12-month trend
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Best Individual Lashes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goddvenus is the best-performing individual lashes brand in July 2026, moving 60,000 units across 4 ASINs for 37.5% of Top 10 volume. GAQQI follows with 40,000 units (25.0%), ahead of Mamzy Luxe on 20,000 units (12.5%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goddvenus
4 ASINs in Top 10
37.5%
Units
60K
Revenue
$754.8K
Avg. price
$12.68
B0DK8DCVK7
$14.99·★4.3·11.2K revsGoddvenus Lash Clusters Kit Wispy Eyelash Clusters Lashes Natural DIY Lash Extension Kit 10-16mm Cluster Eyelash Extensions Kit 300pcs C Curl Individual Lashes Cluster Eyelash (No Tweezers)
Units sold20KB0FCML6GXH
$9.77·★4.3·3.9K revsGoddvenus Manga Lash Clusters With Spikes Wispy Cluster Eyelash Extensions Fluffy Anime Eyelashes Clusters Reusable Faux Mink Fairy Individual Lash Extension (D Curve 12-18mm 204 pieces)
Units sold20KB0DK6QDR6N
$9.99·★4.3·11.2K revsGoddvenus Eyelash Extensions Wispy Natural DIY C Curl Individual Lashes Clusters Black 10-16mm 300pcs
Units sold10KB0DXZ4XXTZ
$15.97·★4.3·11.2K revsGoddvenus Lash Clusters Kit Wispy Eyelash Clusters Lashes Natural DIY Lash Extension Kit 10-16mm Cluster Eyelash Extensions Kit 300pcs C Curl Individual Lashes Cluster Eyelash (With Tweezers)
Units sold10K
GAQQI
1 ASIN in Top 10
25.0%
Units
40K
Revenue
$514.4K
Avg. price
$12.99
B0D8BB4338
$12.99·★4.1·4.9K revsGAQQI Lash Cluster Glue, Waterproof Bond and Seal Lash Glue, Black - 10ml | Strong Hold 3-7days, Latex-free & Formaldehyde-free, Waterproof, For Cluster/ Individual/ Strip Lashes, Easy to Use
Units sold40K
Mamzy Luxe
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$199.6K
Avg. price
$9.98
B0G4C52W5L
$9.98·★4.4·1.4K revsLash Clusters Kit 708Pcs Individual Cluster Lash Extensions Kit 30D+40D+50D+60D+80D+100D Wispy Eyelash Clusters with Lash Bond and Seal and Tweezers 10-16mm 6 Styles Mix Lashes Clusters Kit
Units sold20K
Trending Individual Lashes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DXZ4XXTZ booked 10K units at $15.97, with ▲ 66.7% MoM change. On the growth side, B0GTL45TQC leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GSVHBG2J close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DXZ4XXTZ
Goddvenus Lash Clusters Kit Wispy Eyelash Clusters Lashes Natural DIY Lash Extension Kit 10-16mm Cluster Eyelash Extensions Kit 300pcs C Curl Individual Lashes Cluster Eyelash (With Tweezers)
Price
$15.97
Rating
4.3
Reviews
11.2K
Latest month sales
B0GTL45TQC
Lash Clusters Kit Fluffy 80D 100D Eyelash Clusters Kit 544PCS Wispy Cluster Eyelash Extensions D Curly Individual Lashes 8-16mm Soft Band DIY at Home with Lash Bond&Seal Tweezers Brush by zenotti
Price
$8.96
Rating
4.4
Reviews
204
Latest month sales
B0GSVHBG2J
Wispy Lash Clusters Natural Fluffy Eyelash Clusters 10mm 12mm 14mm Short | Cluster Eyelash Extensions CD Curl Individual Lashes Extensions by Delyneph
Unlock to view ASIN details and product titles
Price
$8.69
Rating
4.2
Reviews
234
Latest month sales
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