Hvac Filter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hvac Filter sales on Amazon US totaled 317,000 units in July 2026 (▲ 10.1% vs. the prior month), generating an estimated $12,874,770 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 34.7% of unit volume and 28.5% of revenue, while a typical listing is priced at $41.51. The keyword itself pulled 13,626 Amazon queries over the same period (▼ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the hvac filter Top 50 moved 2,900,000 units and $123,824,790 in cumulative sales — an average of 241,667 units and $10,318,733 per month. Monthly throughput topped out at 317,000 units in July 2026 and dipped to 138,000 in May 2026, leaving the latest reading 47.8% higher than August 2025.
Hvac Filter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
317K
▲ 10.1% MoM
Monthly Revenue 2026/07
$12.9M
▲ 6.8% MoM
Top 10 Market Share 2026/07
34.7%
Hvac Filter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hvac filter listing on Amazon US in July 2026 is ASIN B07G2KT7FN (Brand: Simply), which sold 20,000 units at $31.94 apiece — equal to 6.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $3,667,700 in July 2026 — 34.7% of unit volume and 28.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hvac Filter' on Amazon
July 2026
Is 34.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07G2KT7FN
Simply 20x20x1 Air Filter, Merv 8, MPR 600, 6 Pack, Furnace Air Filter for HVAC (Actual Size: 19.75"x19.75"x0.75") DUST, Pet, & Allergy Control
20K
▲ 0.0%vs. prior month
$638.8K
latest month
12-month trend
B004Q69HIU
Filtrete 20x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 24.68 x 0.81 in)
10K
▲ 0.0%vs. prior month
$220.2K
latest month
12-month trend
B004Q6D02E
Filtrete 16x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)
10K
▲ 11.1%vs. prior month
$219.9K
latest month
12-month trend
B005GZ89WU
Filtrete 16x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 4 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)
10K
▲ 0.0%vs. prior month
$439.6K
latest month
12-month trend
B07FNW9WYB
Filtrete 16x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Pleated Electrostatic, Removes Lint
10K
▲ 25.0%vs. prior month
$371.7K
latest month
12-month trend
B07FNXPGLG
Filtrete 20x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC Filters for Home, MPR 300 Basic Dust Defense, Pleated Electrostatic Removes Lint & Dust (Actual Size 19.69x24.69x0.81 in)
10K
▲ 11.1%vs. prior month
$340.5K
latest month
12-month trend
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Best Hvac Filter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Filtrete is the best-performing hvac filter brand in July 2026, moving 60,000 units across 6 ASINs for 54.5% of Top 10 volume. Simply follows with 20,000 units (18.2%), ahead of Amazon Basics on 20,000 units (18.2%).
With 4 brands splitting the Top 10 and 90.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.09 to $39.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Filtrete
6 ASINs in Top 10
54.5%
Units
60K
Revenue
$1.9M
Avg. price
$31.09
B004Q69HIU
$22.99·★4.8·58.2K revsFiltrete 20x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 24.68 x 0.81 in)
Units sold10KB004Q6D02E
$21.99·★4.8·58.2K revsFiltrete 16x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)
Units sold10KB005GZ89WU
$43.98·★4.8·25.7K revsFiltrete 16x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 4 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)
Units sold10KB07FNW9WYB
$39.99·★4.7·161K revsFiltrete 16x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Pleated Electrostatic, Removes Lint
Units sold10KB07FNXPGLG
$27.96·★4.8·26K revsFiltrete 20x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC Filters for Home, MPR 300 Basic Dust Defense, Pleated Electrostatic Removes Lint & Dust (Actual Size 19.69x24.69x0.81 in)
Units sold10KB004Q6EZYQ
$29.62·★4.8·58.2K revsFiltrete 20x20x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 19.68 x 0.81 in)
Units sold10K
Simply
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$638.8K
Avg. price
$31.94
B07G2KT7FN
$31.94·★4.7·54.2K revsSimply 20x20x1 Air Filter, Merv 8, MPR 600, 6 Pack, Furnace Air Filter for HVAC (Actual Size: 19.75"x19.75"x0.75") DUST, Pet, & Allergy Control
Units sold20K
Amazon Basics
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$683.2K
Avg. price
$39.20
B088BWBD95
$35.87·★4.6·7.2K revsAmazon Basics 20x20x1 Air Filter 6-Pack, MERV 11 AC Furnace Filters, Dust, Pet, Allergen Control , Electrostatic (Actual Size: 19.75 x 19.75 x .75)
Units sold10KB088BZ3BDX
$42.52·★4.6·9.9K revsAmazon Basics 20x25x1 Air Filter 6-Pack, MERV 8 AC Furnace Filters, Removes Dust, Electrostatic, Allergen Control (Actual Size: 19.75" x 24.75" x 0.75")
Units sold10K
Trending Hvac Filter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07FNW9WYB booked 10K units at $39.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FNW9WYB
Filtrete 16x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Pleated Electrostatic, Removes Lint
Price
$39.99
Rating
4.7
Reviews
161K
Latest month sales
B07FNXPGLG
Filtrete 20x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC Filters for Home, MPR 300 Basic Dust Defense, Pleated Electrostatic Removes Lint & Dust (Actual Size 19.69x24.69x0.81 in)
Price
$27.96
Rating
4.8
Reviews
26K
Latest month sales
B004Q6EZYQ
Filtrete 20x20x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 19.68 x 0.81 in)
Unlock to view ASIN details and product titles
Price
$29.62
Rating
4.8
Reviews
58.2K
Latest month sales
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