Hunting Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hunting Knife sales on Amazon US totaled 42,400 units in July 2026 (▼ 32.9% vs. the prior month), generating an estimated $1,052,207 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.0% of unit volume and 42.9% of revenue, while a typical listing is priced at $37.63. The keyword itself pulled 29,837 Amazon queries over the same period (▲ 24.1% MoM).
Zooming out to the 12-month window ending July 2026, the hunting knife Top 50 moved 638,450 units and $16,671,781 in cumulative sales — an average of 53,204 units and $1,389,315 per month. Monthly throughput topped out at 117,300 units in December 2025 and dipped to 27,700 in May 2026, leaving the latest reading 11.3% lower than August 2025.
Hunting Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.4K
▼ 32.9% MoM
Monthly Revenue 2026/07
$1.1M
▼ 32.2% MoM
Top 10 Market Share 2026/07
59.0%
Hunting Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hunting knife listing on Amazon US in July 2026 is ASIN B007HAE5GQ (Brand: Smith & Wesson), which sold 7,000 units at $11.89 apiece — equal to 16.5% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $451,740 in July 2026 — 59.0% of unit volume and 42.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hunting Knife' on Amazon
July 2026
Is 59.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007HAE5GQ
Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
7K
▼ 30.0%vs. prior month
$82.9K
latest month
12-month trend
B0B5H6XXNH
GOOD WORKER Legal Pocket Knife with 2.95” Serrated Blade, Glass Breaker, Seat Belt Cutter - EDC Sharp Folding Knives with Portable Clip - Small Tool for Tactical Camping Survival Hiking - Gifts for Men, Women
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
B0BF8FPH5L
CIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
3K
▼ 40.0%vs. prior month
$89.2K
latest month
12-month trend
B09T8YPT1X
Kershaw Appa Pocket Knife, All-Black, 2.75 Inch Reverse Tanto Blade | EDC with Assisted Opening, Reversible Pocketclip, Everyday Carry for Men and Women
2K
▼ 50.0%vs. prior month
$32.7K
latest month
12-month trend
B0007WFG2I
NISAKU NJP650 The Original Hori Hori Namibagata Stainless Steel Weeding Knife, 7.25-Inch Blade
2K
▼ 60.0%vs. prior month
$44.3K
latest month
12-month trend
B0001P151W
Victorinox Huntsman Swiss Army Knife, 15 Functions, Swiss Made Pocket Knife with Large Blade, Screwdriver, Scissors and Wood Saw - Red
1K
▲ 0.0%vs. prior month
$39.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hunting Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Smith & Wesson is the best-performing hunting knife brand in July 2026, moving 8,000 units across 2 ASINs for 32.0% of Top 10 volume. GOOD WORKER follows with 6,000 units (24.0%), ahead of CIVIVI on 3,000 units (12.0%).
With 7 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $29.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Smith & Wesson
2 ASINs in Top 10
32.0%
Units
8K
Revenue
$102.3K
Avg. price
$14.87
B007HAE5GQ
$11.89·★4.6·52.5K revsSmith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
Units sold7KB000IXG44U
$17.84·★4.7·19.3K revsSmith & Wesson 9" H.R.T Double Edged Boot Knife with High Carbon Stainless Steel Blade
Units sold1K
GOOD WORKER
1 ASIN in Top 10
24.0%
Units
6K
Revenue
$59.9K
Avg. price
$9.99
B0B5H6XXNH
$9.99·★4.6·7.4K revsGOOD WORKER Legal Pocket Knife with 2.95” Serrated Blade, Glass Breaker, Seat Belt Cutter - EDC Sharp Folding Knives with Portable Clip - Small Tool for Tactical Camping Survival Hiking - Gifts for Men, Women
Units sold6K
CIVIVI
1 ASIN in Top 10
12.0%
Units
3K
Revenue
$89.2K
Avg. price
$29.74
B0BF8FPH5L
$29.74·★4.6·6K revsCIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
Units sold3K
Trending Hunting Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0057R8SSM booked 1K units at $28.99, with ▲ 0.0% MoM change. On the growth side, B001H53Q6M leads positive momentum with ▲ 33.3% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0057R8SSM
Kershaw Clash Pocket Knife, Black | 3.1 Inch Steel Drop Point Partially Serrated Blade, Assisted Opening, Reversible Clip, For Men and Women
Price
$28.99
Rating
4.8
Reviews
7.9K
Latest month sales
B089Q236QK
Machete with Saw - 25" Heavy Duty Tool & Sheath - Ergonomic No-Slip Handle - Survival Knife with Serrated Blade - Machetes for Bushcraft Hunting Garden Cutting Trees Yard Work 13153
Price
$26.00
Rating
4.4
Reviews
3.2K
Latest month sales
B001H53Q6M
KA-BAR Full Size US Marine Corps Fighting Knife, Straight
Unlock to view ASIN details and product titles
Price
$108.87
Rating
4.9
Reviews
8.2K
Latest month sales
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