Humidifier Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Humidifier sales on Amazon US totaled 152,000 units in July 2026 (▼ 13.5% vs. the prior month), generating an estimated $5,958,987 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 64.4% of revenue, while a typical listing is priced at $44.18. The keyword itself pulled 385,676 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the humidifier Top 50 moved 3,174,550 units and $122,961,875 in cumulative sales — an average of 264,546 units and $10,246,823 per month. Monthly throughput topped out at 483,100 units in December 2025 and dipped to 98,650 in May 2026, leaving the latest reading 1.0% lower than August 2025.
Humidifier Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152K
▼ 13.5% MoM
Monthly Revenue 2026/07
$6M
▼ 15.2% MoM
Top 10 Market Share 2026/07
67.1%
Humidifier Market Share & Sales Concentration on Amazon US — July 2026
The most-sold humidifier listing on Amazon US in July 2026 is ASIN B0C2C9NHZW (Brand: Levoit), which sold 20,000 units at $27.99 apiece — equal to 13.2% of every unit tracked in this report.
The Top 10 ASINs account for 102,000 units and $3,839,830 in July 2026 — 67.1% of unit volume and 64.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Humidifier' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C2C9NHZW
Levoit Top Fill Humidifiers for Bedroom, 2.5L Tank for Large Room, 28dB | Easy to Fill & Clean, Quiet Cool Mist Air Humidifier for Home Baby Nursery & Plants, Auto Shut-off for Safety, 25H Lasting
20K
▲ 0.0%vs. prior month
$597.2K
latest month
12-month trend
B0DXKRFFGM
BEDRED Dehumidifier, 95OZ Dehumidifier for Home 1000 sq ft - Quiet with Auto Shut Off & Relaxing 7 Color Ambient Light, Ideal for Livingroom, Bedroom, Basement (Black)
20K
▼ 33.3%vs. prior month
$1.2M
latest month
12-month trend
B09TSZTMZ2
TABYIK 35 OZ Dehumidifier for Bedroom RV, Quiet with Auto Shut Off, White | 280 Sq.Ft Small Dehumidifiers for Home Bathroom Closet, 7 Color Light, 28dB Ultra Quiet, 35OZ Water Tank
10K
▲ 0.0%vs. prior month
$358.5K
latest month
12-month trend
B01MR4Y0CZ
ASAKUKI Essential Oil Diffuser for Home, 500ML Aromatherapy Humidifier | with Remote Control, 7 Color LED Lights, Quiet Cool Mist Diffuser for Bedroom, Living Room, Office (Yellow)
10K
▼ 50.0%vs. prior month
$203.4K
latest month
12-month trend
B0FJQKQYWS
ToLife Dehumidifier, 1000 Sq Ft 95 oz Tank with Sleep Mode, Auto Shutoff | Portable for Home, Bedroom, Bathroom and Basement with 7-Color LED Light, Grey
10K
▲ 42.9%vs. prior month
$599.7K
latest month
12-month trend
B00V9JP8EE
InnoGear Essential Oil Diffuser Ultrasonic Diffusers for Home, Basic White | Cool Mist Humidifier, Aromatherapy, Large Room, Run up to 8hrs, Waterless Auto Off, 7 Lights, Living Room, Quiet Operation
7K
▲ 40.0%vs. prior month
$92.7K
latest month
12-month trend
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Best Humidifier Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Levoit is the best-performing humidifier brand in July 2026, moving 20,000 units across 1 ASIN for 19.6% of Top 10 volume. BEDRED follows with 20,000 units (19.6%), ahead of DREO on 12,000 units (11.8%).
Volume is spread across 9 brands, with the top three holding 51.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $27.99 to $56.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Levoit
1 ASIN in Top 10
19.6%
Units
20K
Revenue
$597.2K
Avg. price
$27.99
B0C2C9NHZW
$27.99·★4.5·58.1K revsLevoit Top Fill Humidifiers for Bedroom, 2.5L Tank for Large Room, 28dB | Easy to Fill & Clean, Quiet Cool Mist Air Humidifier for Home Baby Nursery & Plants, Auto Shut-off for Safety, 25H Lasting
Units sold20K
BEDRED
1 ASIN in Top 10
19.6%
Units
20K
Revenue
$1.2M
Avg. price
$56.97
B0DXKRFFGM
$56.97·★4.2·6.4K revsBEDRED Dehumidifier, 95OZ Dehumidifier for Home 1000 sq ft - Quiet with Auto Shut Off & Relaxing 7 Color Ambient Light, Ideal for Livingroom, Bedroom, Basement (Black)
Units sold20K
DREO
2 ASINs in Top 10
11.8%
Units
12K
Revenue
$423.9K
Avg. price
$30.98
B0FXGK76DF
$25.99·★4.4·36.6K revsDREO 3L Humidifiers for Bedroom, 30H Runtime, 26 dB Quiet, New Edition | Easy to Refill & Clean, Precise Humidity Control, Night light, Cool Mist Air Humidifier for Large Room, Baby Nursery
Units sold6KB0CCY6VG8Z
$35.97·★4.4·36.6K revsDREO 4L Humidifiers for Bedroom, 36H Runtime, 28 dB Quiet, HM311 | Easy to Refill & Clean, BPA-Free, Nightlight, Supersized Air Humidifiers for Large Room, Baby Nurseries, Plants, Indoor
Units sold6K
Trending Humidifier Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C28BL4RK booked 6K units at $12.15, with ▲ 100.0% MoM change. On the growth side, B091DJPNL9 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B09KLHCS2C close behind at ▲ 122.2% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C28BL4RK
SALKING Essential Oil Diffuser for Home, 100ml Small Aromatherapy Diffuser | Ultrasonic Diffusers for Essential Oils, Warm White Lights, Cool Mist Humidifier with Auto Shut-Off, for Bedroom, Office
Price
$12.15
Rating
4.1
Reviews
3.6K
Latest month sales
B091DJPNL9
Megawise Cool Mist Humidifiers for Bedroom, 2L Tank Ultra-Quiet Humidifier for Large Room, 40H Runtime with 7 Color Ambient Light, Auto Shut-Off Protection
Price
$19.22
Rating
4.2
Reviews
10.1K
Latest month sales
B09KLHCS2C
MEGAWISE 3.5L Cool Mist Humidifier – Ultra-Quiet Ultrasonic Vaporizer with Top-Fill Design, Essential Oil Diffuser, 7-Color Night Light & Auto Shut-Off
Unlock to view ASIN details and product titles
Price
$23.54
Rating
4.2
Reviews
10.1K
Latest month sales
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