Hula Hoops Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hula Hoops sales on Amazon US totaled 29,450 units in July 2026 (▼ 12.5% vs. the prior month), generating an estimated $698,302 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.5% of unit volume and 63.4% of revenue, while a typical listing is priced at $28.77. The keyword itself pulled 17,747 Amazon queries over the same period (▼ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the hula hoops Top 50 moved 294,200 units and $6,666,352 in cumulative sales — an average of 24,517 units and $555,529 per month. Monthly throughput topped out at 35,450 units in December 2025 and dipped to 15,250 in January 2026, leaving the latest reading 25.9% higher than August 2025.
Hula Hoops Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29.4K
▼ 12.5% MoM
Monthly Revenue 2026/07
$698.3K
▼ 11.4% MoM
Top 10 Market Share 2026/07
65.5%
Hula Hoops Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hula hoops listing on Amazon US in July 2026 is ASIN B07FNQFLJ5 (Brand: Ayeboovi), which sold 10,000 units at $28.98 apiece — equal to 34.0% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,300 units and $442,578 in July 2026 — 65.5% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hula Hoops' on Amazon
July 2026
Is 65.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B08LSPYH88
Kids Exercise Hoop Detachable & Size Adjustable Hoop Professional Ring for Kids Party Games
2K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
B002YQA7GK
Champion Sports Speed Ring Set Multi-color, One Size | 12 Agility Rings, 18-Inch, w/ Carry Bag – Boosts Speed, Coordination & Agility – Indoor/Outdoor, Ideal for PE & Coaches
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B01N6L7RMU
Ogrmar 18" Colorful Plastic Sport Ring Toss Game Set for Kids | Ring Toss Party Games Outdoor Games For Kids Improves Hand-Eye Coordination, Easy Setup, Portable Storage
1K
▼ 50.0%vs. prior month
$10K
latest month
12-month trend
B07PQCKZSZ
Eocolz 3 in 1 Carnival Games Set, Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies Combo Set
1K
▼ 50.0%vs. prior month
$19.1K
latest month
12-month trend
B08GJ6T6XL
unanscre 31PCS 3 in 1 Carnival Outdoor Games Combo Set for Kids, Soft Plastic Cones Bean Bags Ring Toss Game, Gift for Birthday Party/Xmas
1K
▼ 66.7%vs. prior month
$23K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hula Hoops Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ayeboovi is the best-performing hula hoops brand in July 2026, moving 10,000 units across 1 ASIN for 51.8% of Top 10 volume. ROHOME follows with 2,000 units (10.4%), ahead of Champion Sports on 1,000 units (5.2%).
With 10 brands splitting the Top 10 and 67.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $28.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ayeboovi
1 ASIN in Top 10
51.8%
Units
10K
Revenue
$285.1K
Avg. price
$28.98
B07FNQFLJ5
$28.98·★4.6·3.1K revsAyeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
Units sold10K
ROHOME
1 ASIN in Top 10
10.4%
Units
2K
Revenue
$19.9K
Avg. price
$9.97
B08LSPYH88
$9.97·★3.9·960 revsKids Exercise Hoop Detachable & Size Adjustable Hoop Professional Ring for Kids Party Games
Units sold2K
Champion Sports
1 ASIN in Top 10
5.2%
Units
1K
Revenue
$20K
Avg. price
$19.99
B002YQA7GK
$19.99·★4.7·1.7K revsChampion Sports Speed Ring Set Multi-color, One Size | 12 Agility Rings, 18-Inch, w/ Carry Bag – Boosts Speed, Coordination & Agility – Indoor/Outdoor, Ideal for PE & Coaches
Units sold1K
Trending Hula Hoops Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DCY8TR2M booked 600 units at $26.99, with ▼ 14.3% MoM change. On the growth side, B0GKD5HTYK leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0H11LJYCK close behind at ▲ 500.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DCY8TR2M
20Pcs 11" Hopscotch Rings, Agility Rings for Kids Obstacle Course | Storage Bag & 30 Connectors! Builds Gross Motor Skills for Indoor/Outdoor Playground. Preschool & Kindergarten PE, Ages 3+
Price
$26.99
Rating
4.1
Reviews
68
Latest month sales
B0GKD5HTYK
Infinity Weighted Hoop, Detachable Exercise Hoop & Easy Assembly. | Weighted Hula Circle Hoop,Suitable for living rooms/yards,Durable & Hard ABS Plastic,28 Detachable Links, Fits 30–60in Waist
Price
$27.99
Rating
4.1
Reviews
46
Latest month sales
B0H11LJYCK
Weighted Hula Infinity Fitness Hoop for Adult Weight Loss | 2 in 1 Smart Fitness Workout Hula Circle Hoops with 26 Detachable Knots, Exercise Fit Hoop Suitable for Women and Beginners
Unlock to view ASIN details and product titles
Price
$23.37
Rating
4.6
Reviews
71
Latest month sales
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