How To Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
How To sales on Amazon US totaled 2,050 units in July 2026 (▼ 33.9% vs. the prior month), generating an estimated $29,110 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.1% of unit volume and 91.4% of revenue, while a typical listing is priced at $10.94. The keyword itself pulled 30,563 Amazon queries over the same period (▲ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the how to Top 50 moved 61,850 units and $1,127,984 in cumulative sales — an average of 5,154 units and $93,999 per month. Monthly throughput topped out at 12,600 units in August 2025 and dipped to 1,050 in May 2026, leaving the latest reading 83.7% lower than August 2025.
How To Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2K
▼ 33.9% MoM
Monthly Revenue 2026/07
$29.1K
▼ 48.1% MoM
Top 10 Market Share 2026/07
95.1%
How To Market Share & Sales Concentration on Amazon US — July 2026
The most-sold how to listing on Amazon US in July 2026 is ASIN B07NNMNK9F (Brand: UNIVERSAL), which sold 1,000 units at $12.96 apiece — equal to 48.8% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,950 units and $26,593 in July 2026 — 95.1% of unit volume and 91.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'How To' on Amazon
July 2026![How to Train Your Dragon: 3-Movie Collection [DVD] (ASIN B07NNMNK9F), rank #1 by monthly sales volume for 'How To' on Amazon](https://m.media-amazon.com/images/I/81704yHaqqL._AC_UY512_.jpg)
![How to Train Your Dragon (2025) - Collector's Edition [DVD] (ASIN B0F9L2R8ZS), rank #3 by monthly sales volume for 'How To' on Amazon](https://m.media-amazon.com/images/I/717PHGxFp-L._AC_UY512_.jpg)
![How to Train Your Dragon: Homecoming [DVD] (ASIN B07YMFX39V), rank #6 by monthly sales volume for 'How To' on Amazon](https://m.media-amazon.com/images/I/81JRIpx4ITL._AC_UY512_.jpg)
![How to Train Your Dragon: The Hidden World [DVD] (ASIN B07NN3R1BS), rank #8 by monthly sales volume for 'How To' on Amazon](https://m.media-amazon.com/images/I/718yR5WikqL._AC_UY512_.jpg)
![How to Train Your Dragon: The Ultimate Collection [DVD] (ASIN B09FTJTGVM), rank #10 by monthly sales volume for 'How To' on Amazon](https://m.media-amazon.com/images/I/81Z9rXEvnhL._AC_UY512_.jpg)
Is 95.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07NNMNK9F
How to Train Your Dragon: 3-Movie Collection [DVD]
1K
▲ 0.0%vs. prior month
$13K
latest month
12-month trend
B07NN37WHT
How to Train Your Dragon: 3-Movie Collection - Blu-ray + Digital
300
▲ 0.0%vs. prior month
$5.4K
latest month
12-month trend
B0F9L2R8ZS
How to Train Your Dragon (2025) - Collector's Edition [DVD]
200
▲ 0.0%vs. prior month
$2.5K
latest month
12-month trend
B0F9L26YJR
How to Train Your Dragon (2025) - Collector's Edition Blu-ray + Digital
100
▼ 66.7%vs. prior month
$1.4K
latest month
12-month trend
B07KLFK8LK
How to Train Your Dragon (4K Ultra HD + Blu-ray + Digital)
100
▲ 100.0%vs. prior month
$1.5K
latest month
12-month trend
B07YMFX39V
How to Train Your Dragon: Homecoming [DVD]
50
vs. prior month
$330
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending How To Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07YMFX39V booked 50 units at $6.60. On the growth side, B07KLFK8LK leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07YMFX39V
How to Train Your Dragon: Homecoming [DVD]
Price
$6.60
Rating
4.6
Reviews
3.5K
Latest month sales
B07KLFK8LK
How to Train Your Dragon (4K Ultra HD + Blu-ray + Digital)
Price
$14.99
Rating
4.9
Reviews
913
Latest month sales
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