Hourglass Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hourglass sales on Amazon US totaled 13,350 units in July 2026 (▲ 9.0% vs. the prior month), generating an estimated $477,902 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.7% of unit volume and 55.7% of revenue, while a typical listing is priced at $37.12. The keyword itself pulled 24,351 Amazon queries over the same period (▼ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the hourglass Top 50 moved 139,000 units and $4,593,962 in cumulative sales — an average of 11,583 units and $382,830 per month. Monthly throughput topped out at 14,750 units in November 2025 and dipped to 6,800 in May 2026, leaving the latest reading 11.7% higher than August 2025.
Hourglass Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.3K
▲ 9.0% MoM
Monthly Revenue 2026/07
$477.9K
▲ 7.7% MoM
Top 10 Market Share 2026/07
57.7%
Hourglass Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hourglass listing on Amazon US in July 2026 is ASIN B08CS1WR93 (Brand: HOURGLASS), which sold 2,000 units at $34.00 apiece — equal to 15.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,700 units and $266,074 in July 2026 — 57.7% of unit volume and 55.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hourglass' on Amazon
July 2026
Is 57.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08CS1WR93
HOURGLASS Unlocked Instant Extension Mascara, Tubing Mascara Dramatically Lifts, Defines & Lengthens for Fanned-Out Lashes, Natural-Looking Eyelashes for up to 16hrs of Smudge-Proof, Flake-Free Wear
2K
▲ 0.0%vs. prior month
$68K
latest month
12-month trend
B07JC2KPT6
Sand Timer, KISEER 6 Pcs Colorful Hourglass Sandglass Sand Clock Timers Set 30sec / 1min / 2mins / 3mins / 5mins / 10mins for Brushing Children's Teeth, Cooking, Game, School, Office
1K
▲ 11.1%vs. prior month
$6K
latest month
12-month trend
B0DK3FRGRJ
SHAPSHE Waist Trainer Corset for Women Tummy Control Body Shaper with Bra
1K
▲ 0.0%vs. prior month
$49.8K
latest month
12-month trend
B07DCY4TK6
Hourglass Veil Translucent Setting Powder
800
▲ 14.3%vs. prior month
$41.6K
latest month
12-month trend
B0FGBY9ZV7
HOURGLASS Unlocked Instant Extension Mascara, Tubing Mascara Dramatically Lifts, Defines & Lengthens for Fanned-Out Lashes, Natural-Looking Eyelashes for up to 16hrs of Smudge-Proof, Flake-Free Wear
800
▲ 33.3%vs. prior month
$27.2K
latest month
12-month trend
B002DW07YW
HOURGLASS Veil Mineral Primer, Face Primer That Extends Face Makeup Wear, Creates Smooth, Even Skin, Conceals Redness, and Minimizes Pores, Lines and Wrinkles, Oil-Free and SPF 15 Protection
500
▲ 66.7%vs. prior month
$29K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hourglass Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HOURGLASS is the best-performing hourglass brand in July 2026, moving 5,300 units across 7 ASINs for 68.8% of Top 10 volume. KISEER follows with 1,000 units (13.0%), ahead of SHAPSHE on 1,000 units (13.0%).
With 4 brands splitting the Top 10 and 94.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $50.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HOURGLASS
7 ASINs in Top 10
68.8%
Units
5.3K
Revenue
$203.8K
Avg. price
$39.00
B08CS1WR93
$34.00·★4.3·1.4K revsHOURGLASS Unlocked Instant Extension Mascara, Tubing Mascara Dramatically Lifts, Defines & Lengthens for Fanned-Out Lashes, Natural-Looking Eyelashes for up to 16hrs of Smudge-Proof, Flake-Free Wear
Units sold2KB07DCY4TK6
$52.00·★4.6·925 revsHourglass Veil Translucent Setting Powder
Units sold800B0FGBY9ZV7
$34.00·★4.3·1.4K revsHOURGLASS Unlocked Instant Extension Mascara, Tubing Mascara Dramatically Lifts, Defines & Lengthens for Fanned-Out Lashes, Natural-Looking Eyelashes for up to 16hrs of Smudge-Proof, Flake-Free Wear
Units sold800B002DW07YW
$58.00·★4.5·991 revsHOURGLASS Veil Mineral Primer, Face Primer That Extends Face Makeup Wear, Creates Smooth, Even Skin, Conceals Redness, and Minimizes Pores, Lines and Wrinkles, Oil-Free and SPF 15 Protection
Units sold500B0BG3GS22M
$22.00·★4.4·188 revsHOURGLASS 1.5mm Mechanical Gel Liner
Units sold400B07FQTKNP7
$34.00·★4.3·1.4K revsHOURGLASS Caution Extreme Lash Mascara. Volumizing and Lengthening Mascara for Dramatic Lashes. Cruelty-Free and Vegan
Units sold400B08JCCPDDZ
$39.00·★4.4·188 revsHourglass Vanish Airbrush Concealer. Weightless and Waterproof Concealer for a Naturally Airbrushed Look
Units sold400
KISEER
1 ASIN in Top 10
13.0%
Units
1K
Revenue
$6K
Avg. price
$6.49
B07JC2KPT6
$6.49·★4.5·1.7K revsSand Timer, KISEER 6 Pcs Colorful Hourglass Sandglass Sand Clock Timers Set 30sec / 1min / 2mins / 3mins / 5mins / 10mins for Brushing Children's Teeth, Cooking, Game, School, Office
Units sold1K
SHAPSHE
1 ASIN in Top 10
13.0%
Units
1K
Revenue
$49.8K
Avg. price
$50.99
B0DK3FRGRJ
$50.99·★4.2·1.6K revsSHAPSHE Waist Trainer Corset for Women Tummy Control Body Shaper with Bra
Units sold1K
Trending Hourglass Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08JCFGCXC leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DJCKHP1M close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08JCFGCXC
HOURGLASS Vanish Airbrush Concealer. Weightless and Waterproof Concealer for a Naturally Airbrushed Look
Price
$39.00
Rating
4.4
Reviews
99
Latest month sales
B0DJCKHP1M
Hourglass No. 15 Blush Brush
Price
$46.00
Rating
4.6
Reviews
50
Latest month sales
B09W974RPS
hourglas Sand Timer 30/60 Minutes Desktop Decorations Reloj de Arena ampulheta Sandglass (Black Sand,5.5 * 3.2 * 3.2inch,30min)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
286
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this hourglass report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card