Hourglass Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hourglass sales on Amazon US totaled 18,250 units in July 2026 (▲ 5.2% vs. the prior month), generating an estimated $642,799 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.6% of unit volume and 61.0% of revenue, while a typical listing is priced at $37.00. The keyword itself pulled 24,276 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the hourglass Top 50 moved 204,500 units and $6,721,948 in cumulative sales — an average of 17,042 units and $560,162 per month. Monthly throughput topped out at 20,250 units in November 2025 and dipped to 10,250 in May 2026, leaving the latest reading 0.8% lower than August 2025.
Hourglass Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.3K
▲ 5.2% MoM
Monthly Revenue 2026/07
$642.8K
▲ 4.9% MoM
Top 10 Market Share 2026/07
63.6%
Hourglass Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hourglass listing on Amazon US in July 2026 is ASIN B092VP9YV5 (Brand: FeelinGirl), which sold 4,000 units at $35.99 apiece — equal to 21.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,600 units and $391,963 in July 2026 — 63.6% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hourglass' on Amazon
July 2026
Is 63.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B092VP9YV5
FeelinGirl Waist Trainer Belt Cincher Corset Tummy Control Faja Body Shaper | Hourglass Shaping, Triple Wrap, Hook-loop Closure, Postpartum Gym Workout, Underbust Girdle, Perspiring Fabric
4K
▲ 0.0%vs. prior month
$141.9K
latest month
12-month trend
B08CS1WR93
HOURGLASS Unlocked Instant Extension Mascara, Tubing Mascara Dramatically Lifts, Defines & Lengthens for Fanned-Out Lashes, Natural-Looking Eyelashes for up to 16hrs of Smudge-Proof, Flake-Free Wear
2K
▲ 0.0%vs. prior month
$68K
latest month
12-month trend
B07JC2KPT6
Sand Timer, KISEER 6 Pcs Colorful Hourglass Sandglass Sand Clock Timers Set 30sec / 1min / 2mins / 3mins / 5mins / 10mins for Brushing Children's Teeth, Cooking, Game, School, Office
1K
▲ 11.1%vs. prior month
$6K
latest month
12-month trend
B0DK3FRGRJ
SHAPSHE Waist Trainer Corset for Women Tummy Control Body Shaper with Bra | 17 Steel Bones Back Support,Zipper and Hooks Double-Layer Closure,Adjustable Fabric Compression for Workout Postpartum
1K
▲ 0.0%vs. prior month
$49.8K
latest month
12-month trend
B07DCY4TK6
HOURGLASS Veil Translucent Setting Powder
800
▲ 14.3%vs. prior month
$41.6K
latest month
12-month trend
B0FGBY9ZV7
HOURGLASS Unlocked Instant Extension Mascara, Tubing Mascara Dramatically Lifts, Defines & Lengthens for Fanned-Out Lashes, Natural-Looking Eyelashes for up to 16hrs of Smudge-Proof, Flake-Free Wear
800
▲ 33.3%vs. prior month
$27.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hourglass Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HOURGLASS is the best-performing hourglass brand in July 2026, moving 4,500 units across 5 ASINs for 38.8% of Top 10 volume. FeelinGirl follows with 4,000 units (34.5%), ahead of KISEER on 1,000 units (8.6%).
With 6 brands splitting the Top 10 and 81.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $40.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HOURGLASS
5 ASINs in Top 10
38.8%
Units
4.5K
Revenue
$174.6K
Avg. price
$40.00
B08CS1WR93
$34.00·★4.3·1.4K revsHOURGLASS Unlocked Instant Extension Mascara, Tubing Mascara Dramatically Lifts, Defines & Lengthens for Fanned-Out Lashes, Natural-Looking Eyelashes for up to 16hrs of Smudge-Proof, Flake-Free Wear
Units sold2KB07DCY4TK6
$52.00·★4.6·926 revsHOURGLASS Veil Translucent Setting Powder
Units sold800B0FGBY9ZV7
$34.00·★4.3·1.4K revsHOURGLASS Unlocked Instant Extension Mascara, Tubing Mascara Dramatically Lifts, Defines & Lengthens for Fanned-Out Lashes, Natural-Looking Eyelashes for up to 16hrs of Smudge-Proof, Flake-Free Wear
Units sold800B002DW07YW
$58.00·★4.5·993 revsHOURGLASS Veil Mineral Primer, Face Primer That Extends Face Makeup Wear, Creates Smooth, Even Skin, Conceals Redness, and Minimizes Pores, Lines and Wrinkles, Oil-Free and SPF 15 Protection
Units sold500B0BG3GS22M
$22.00·★4.4·188 revsHOURGLASS 1.5mm Mechanical Gel Liner
Units sold400
FeelinGirl
1 ASIN in Top 10
34.5%
Units
4K
Revenue
$141.9K
Avg. price
$35.99
B092VP9YV5
$35.99·★4.4·11.2K revsFeelinGirl Waist Trainer Belt Cincher Corset Tummy Control Faja Body Shaper | Hourglass Shaping, Triple Wrap, Hook-loop Closure, Postpartum Gym Workout, Underbust Girdle, Perspiring Fabric
Units sold4K
KISEER
1 ASIN in Top 10
8.6%
Units
1K
Revenue
$6K
Avg. price
$6.49
B07JC2KPT6
$6.49·★4.5·1.7K revsSand Timer, KISEER 6 Pcs Colorful Hourglass Sandglass Sand Clock Timers Set 30sec / 1min / 2mins / 3mins / 5mins / 10mins for Brushing Children's Teeth, Cooking, Game, School, Office
Units sold1K
Trending Hourglass Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002DW07YW booked 500 units at $58.00, with ▲ 66.7% MoM change. On the growth side, B08JCFGCXC leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DJCKHP1M close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002DW07YW
HOURGLASS Veil Mineral Primer, Face Primer That Extends Face Makeup Wear, Creates Smooth, Even Skin, Conceals Redness, and Minimizes Pores, Lines and Wrinkles, Oil-Free and SPF 15 Protection
Price
$58.00
Rating
4.5
Reviews
993
Latest month sales
B08JCFGCXC
HOURGLASS Vanish Airbrush Concealer. Weightless and Waterproof Concealer for a Naturally Airbrushed Look
Price
$39.00
Rating
4.4
Reviews
99
Latest month sales
B0DJCKHP1M
Hourglass No. 15 Blush Brush
Unlock to view ASIN details and product titles
Price
$46.00
Rating
4.5
Reviews
51
Latest month sales
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