Horse Fly Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Horse Fly Mask sales on Amazon US totaled 14,900 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $241,570 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.2% of unit volume and 61.3% of revenue, while a typical listing is priced at $21.96. The keyword itself pulled 21,749 Amazon queries over the same period (▼ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the horse fly mask Top 50 moved 84,950 units and $1,373,881 in cumulative sales — an average of 7,079 units and $114,490 per month. Monthly throughput topped out at 19,850 units in June 2026 and dipped to 1,150 in January 2026, leaving the latest reading 19.7% higher than August 2025.
Horse Fly Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.9K
▼ 24.9% MoM
Monthly Revenue 2026/07
$241.6K
▼ 23.1% MoM
Top 10 Market Share 2026/07
73.2%
Horse Fly Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold horse fly mask listing on Amazon US in July 2026 is ASIN B0CQ8G97L2 (Brand: South to East), which sold 6,000 units at $9.49 apiece — equal to 40.3% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,900 units and $148,075 in July 2026 — 73.2% of unit volume and 61.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Horse Fly Mask' on Amazon
July 2026
Is 73.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CQ8G97L2
South to East Mosquito Head Net for Insects 2 Pack, Fly & Bug Protection | Outdoor Essential Gear for Camping, Hiking, Fishing, Gardening, Fit All Men & Women Hats
6K
▼ 33.3%vs. prior month
$59.9K
latest month
12-month trend
B0DQCY2KBL
Horse Fly Mask with Ears - UV Protection Fine Mesh Super Comfort Fly Masks for Horses, Adjustable Breathability Horses Masks, Pony Equine Fly Mask for Miniature Foal Draft Cob Srabian Full (Gray, L)
1K
▲ 0.0%vs. prior month
$17K
latest month
12-month trend
B0DSLJT8MS
Raelitego Horse Fly Mask with Ears, Breathable Mesh UV Protection (L) | Adjustable Soft Nylon, Comfort Fit for Average Size Horse, No Nose Cover, Clear Vision, Trail Rides & Training, Foal to Draft
700
▲ 40.0%vs. prior month
$9.6K
latest month
12-month trend
B0042LAY54
Farnam SuperMask II Horse Fly Mask Without Ears, Avg Size, Color May Vary | Extended Coverage Equine Fly Protection, Protects Eyes from Insects, Debris & UV, Adjustable Throat Latch, Plush Fleece Trim
600
▲ 100.0%vs. prior month
$13.2K
latest month
12-month trend
B000HHLX0W
Farnam Endure Roll-On Fly Repellent for Horses Up to 7 Days Protection 3 oz | Long-Lasting Sweat-Resistant Protection for Faces, Ears, and Sensitive Areas, Repels Flies, Mosquitoes, Gnats and Ticks
600
▼ 33.3%vs. prior month
$6.7K
latest month
12-month trend
B00VVG976U
Pro-Force Horse Fly Mask with UV Protection, Without Ears | UV Protection Fly Mask, Adjustable Fit for Comfort, Lightweight Design, Helps Shield Horses from Flies & Sun
600
▼ 25.0%vs. prior month
$9.6K
latest month
12-month trend
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Best Horse Fly Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
South to East is the best-performing horse fly mask brand in July 2026, moving 6,000 units across 1 ASIN for 55.0% of Top 10 volume. Farnam follows with 1,500 units (13.8%), ahead of Raelitego on 1,200 units (11.0%).
With 6 brands splitting the Top 10 and 79.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.49 to $16.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
South to East
1 ASIN in Top 10
55.0%
Units
6K
Revenue
$59.9K
Avg. price
$9.49
B0CQ8G97L2
$9.49·★4.6·2.6K revsSouth to East Mosquito Head Net for Insects 2 Pack, Fly & Bug Protection | Outdoor Essential Gear for Camping, Hiking, Fishing, Gardening, Fit All Men & Women Hats
Units sold6K
Farnam
3 ASINs in Top 10
13.8%
Units
1.5K
Revenue
$25.4K
Avg. price
$16.55
B0042LAY54
$21.97·★4.5·1.3K revsFarnam SuperMask II Horse Fly Mask Without Ears, Avg Size, Color May Vary | Extended Coverage Equine Fly Protection, Protects Eyes from Insects, Debris & UV, Adjustable Throat Latch, Plush Fleece Trim
Units sold600B000HHLX0W
$8.99·★4.5·872 revsFarnam Endure Roll-On Fly Repellent for Horses Up to 7 Days Protection 3 oz | Long-Lasting Sweat-Resistant Protection for Faces, Ears, and Sensitive Areas, Repels Flies, Mosquitoes, Gnats and Ticks
Units sold600B007LGS7VK
$18.70·★4.5·1.3K revsFarnam SuperMask II Horse Fly Mask Without Ears, Protects Eyes, Foal Size | Bug mask for mosquitoes, gnats & flies, for extended coverage, protects eyes from insects and debris, adjustable throat latch
Units sold300
Raelitego
2 ASINs in Top 10
11.0%
Units
1.2K
Revenue
$17.1K
Avg. price
$12.49
B0DSLJT8MS
$9.99·★4.2·191 revsRaelitego Horse Fly Mask with Ears, Breathable Mesh UV Protection (L) | Adjustable Soft Nylon, Comfort Fit for Average Size Horse, No Nose Cover, Clear Vision, Trail Rides & Training, Foal to Draft
Units sold700B0FD9GMYZ9
$14.99·★4.4·64 revsRaelitego Horse Fly Mask Without Ears, Breathable Mesh UV Protection (L) | Adjustable Soft Nylon, Comfort Fit for Average Size Horse, No Nose Cover, Clear Vision, Trail Rides & Training, Foal to Draft
Units sold500
Trending Horse Fly Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0042LAY54 booked 600 units at $21.97, with ▲ 100.0% MoM change. On the growth side, B00CJHDIXI leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0042LAY54
Farnam SuperMask II Horse Fly Mask Without Ears, Avg Size, Color May Vary | Extended Coverage Equine Fly Protection, Protects Eyes from Insects, Debris & UV, Adjustable Throat Latch, Plush Fleece Trim
Price
$21.97
Rating
4.5
Reviews
1.3K
Latest month sales
B0FD9GMYZ9
Raelitego Horse Fly Mask Without Ears, Breathable Mesh UV Protection (L) | Adjustable Soft Nylon, Comfort Fit for Average Size Horse, No Nose Cover, Clear Vision, Trail Rides & Training, Foal to Draft
Price
$14.99
Rating
4.4
Reviews
64
Latest month sales
B00CJHDIXI
Cashel Crusader Fly Mask, Long Nose with Ears
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.7
Reviews
4.6K
Latest month sales
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